Customers | Transportation design | Car design | Yacht design | Architecture | Product designGraphic design | Animation VR




A view of customers, who have worked with Roug design.

If an external designer is needed for sparring about the development of a product, the undersigned is available. Whether it's about the design of a new product, product development, 3D visualization and technical drawings

Some projects have come into production others have been concept projects that went on paper or on computer.

If you would like a printable PDF version you can download it (34 mb).


consulting projects.


Company not to be disclosed | Concept designer.

Test project with a European mega yacht company • Maj 2011-still active.

  • The client would like to see concepts of what a 50-meter private yacht could look like.
  • This project remains active from time to time.
  • The yacht company allowed me to show my concepts but not allowing to tell who they are.
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wingsail, shipping, trimaran, zero emission, ship zero emission.  

Blue Technology | Responsible designer.

Design and 3D modelling • Wingsail shipping concept • • 2010 - still active.

  • Development of a completely new type of ship which, via the technologies of wing sails, multi-hull and lightweight materials, paves the way for zero emission maritime transport.
  • Since 2010, I have been responsible for illustrations and participated in the development of the design.
  • The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, leading to a establishment skilled advisory board.
  • In 2018, we obtained support from the Danish Maritime Foundation and have since then implemented a “Proof Of Concept” with very promising results.
  • This type of ship can carry large quantities of cargo without the use of fossil fuels and still at a good speed (average 17 knots on a route across the Atlantic).
  • The next loop consists of a JIP that runs over 2021 and 2022 and results in us achieving a TRL6 (Technology Readiness Level 6), after which the EU can take “part ownership” for a period and make sure to spread the technology.
  • Potentially, these ships could reduce world CO2 emissions by 2-3% before we hit 2050.

To view more illustrations click on the picture.

Articles about the concept

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Palle Steen Christensen - Scenographer | 3D designer.

Car styling • Theatre Performance Car • • September 2017.

  • Developed and designed a 3D concept of a car on a platform based on the Mercedes AMG roadster for a theatre performance, serving as the centrepiece of the stage design.
  • The concept of the car involved splitting in half during the act.
  • The project ended in the first phase due to financial constraints.
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SCSE Capital ApS | 3D illustrator.

3D modelling of an office building • April 2013

  • Design proposals for modification of the building.
  • Delivered project ahead of schedule.
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Teytaud Rådgivende Ingeniører A/S | 3D Stylist.

Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.

3D modelling of a façade renovation.

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Ilse Jacobsen • Hornbæk | 3D illustrator.

Ilse Jaobsen • May 2011.

  • Created a detailed 3D rendering of the designer’s corporate brand “the rain boot”.


More details click on the picture.

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Bike design, designing a bike, smart bike, cool bike, nice bike, ride a bike,  

The negr bicycle | Designer.

3D design concept • april 2010.

  • The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
  • Due to lack of funding the project stopped.
  • The year later I redesigned some details on the bike.
  • I ave a detailed description of the whole episode, which can be sent by mail.



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Nordship Yachts ApS | 3D modeling and advisory designer.

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

  • 2009 • Nordship 360 DS.
    • Conceptualised and created a new 3D model of a luxury yacht with details being repeated from the previous project with Nordship Yachts.
    • The Nordship 360 DS along with 3D illustrations had premiered at the Düsseldorf International Boat Show in Germany - January 2010.
  • 2007 • Nordship 380 DS.
    • 3D modelling of a 38-footer yacht.
    • The 3D work contributed to Nordship Yachts exceeding their sales projections be- fore any yachts were build.
  • 2007 Group concept report
    • Group report on new interior design concepts for yacht interior design.


Click on the picture to view the 3D illustrations

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Architecture | Enemærke & Petersen A/S

comming soon - With two students from Copenhagen Business school.

October 2007

  • Approached to design a product based on a concept.


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T•Rex engineering ApS  

T•Rex Effects I Technical drawing.

Music industry •

  • T•Rex approached me for a freelance project.
  • Technical drawing of a speaker concept.
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Moeller Jensen Innovation Design ApS  

Møller-Jensen Innovation og Design ApS | Photoshop illustrator.

Concept styling to the medical market • • October 2006.

  • Presentation renderings in Photoshop.
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Lars roug, Brahe design, SunQuick

Brahe Design | Designer.

Industrial design • • October 2005.

  • Design of a liquid-bottle pump to SunQuick.
  • The design is in production and currently on market in Asia.
  • In the project I did work of:
    • Design development
    • Research on small pumps
    • Sketching
    • Foam sketch models 1:1 size
    • Renderings
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Automotive design, cardesign, creative design, design consultancy, References, automotive, industrial design, car styling dk, lars disign, vw africa, Volkswagen south africa, Citi golf, golf 1  

Volkswagen group, South Africa (VWSA) | Design internship.

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa • June - September 2004

  • Assisted with design changes for local market models, this includes colour & trim,
    minor body and trim component changes, decals, design concepts for associated
    projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
  • Showcased various African leather car interior looks in Photoshop for the
    international VW market.
  • Taught two VWSA designers in photoshop.


The Tv add for the Citi Golf 2006 model.

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Menu guide

Customers | Overview of customers.
Portfolio | Consultant Projects - in production and concepts, Internship at Volkswagen, own Projects • school projects.
Press | Articles, and news letters.
About Roug Design | Services, contract, profile, to job applicants, Dream Team, newsletters.
Contact | Send an e-mail via a form mail, network and profile websites.
Sitemap | Overview of all activities on the website

Roug design / Lars Roug • Langebjergvej 558 • 3050 Humlebaek • Phone +45 36 96 45 58 • Skype: larsroug
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