Curriculum vitae |  Lars Roug.


CV updated.

February 2021

Areas of expertise.

  • Product Design
  • 3D Modelling
  • Design Development
  • Research
  • Sketching
  • Renderings
  • Design Proposals
  • Transportation design
  • Illustrating
  • Technical Drawings
  • Ergonomics in Seating
  • HTMLwebsites


Innovative Industrial designer with extensive experience in automotive design, yacht design, and other products.

With own design company since 2006. Customers look under work experience.

  • Analytical
  • Curious
  • Honest
  • Conscientious
Lars Roug, car deisgner

Shortcutt menu.


Personal info.

  Name Lars Roug    
  Date of birth 20th of April 1977, Hoersholm    
  Gender Male    
  Nationality Danish    
  • Danish - Native
  • English Proficiency - Fluent
  • Understands scandinavian languages, Norwigian and SwedisH

Langebjergvej 558
3050 Humlebæk


  Phone +45 36 95 45 58 - Not a mobile    
  Education Designer, BA (hons).    
Portfolio download PDF format    
  SoMe profiles    
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Work consulting experience..

2011 - still active

Company not to be disclosed | Concept designer.

Test project with a European mega yacht company.

  • The client would like to see concepts of what a 50-meter private yacht could look like.
  • This project remains active from time to time.
  • illustrations
2010 - still active

Blue Technology | Responsible designer.

Design and 3D modelling • Wingsail shipping conceptt •

  • Development of a completely new type of ship which, via the technologies of wing sails, multi-hull and lightweight materials, paves the way for zero emission maritime transport.
  • Since 2010, I have been responsible for illustrations and participated in the development of the design.
  • The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, leading to a establishment skilled advisory board.
  • In 2018, we obtained support from the Danish Maritime Foundation and have since then implemented a “Proof Of Concept” with very promising results.
  • This type of ship can carry large quantities of cargo without the use of fossil fuels and still at a good speed (average 17 knots on a route across the Atlantic).
  • The next loop consists of a JIP that runs over 2021 and 2022 and results in us achieving a TRL6 (Technology Readiness Level 6), after which the EU can take “part ownership” for a period and make sure to spread the technology.
  • Potentially, these ships could reduce world CO2 emissions by 2-3% before we hit 2050.
  • Ilustrations.
Sep 2017

Palle Steen Christensen - Scenographer | 3D designer.

Car styling • Theatre Performance Car •

  • Developed and designed a 3D concept of a car on a platform based on the Mercedes AMG roadster for a theatre performance, serving as the centrepiece of the stage design.
  • The concept of the car involved splitting in half during the act.
  • The project ended in the first phase due to financial constraints.
  • Illustrations
April 2013

SCSE Capital ApS | 3D illustrator.

3D modelling of an office building.

  • Design proposals for modification of the building.
  • Delivered project ahead of schedule.
  • Ilustrations


TEYTAUD Rådgivende Ingeniører A/S | 3D Stylist.

Maj 2011

Ilse Jacobsen • Hornbæk | 3D illustrator.

  • Created a detailed 3D rendering of the designer’s corporate brand “the rain boot”.
  • Illustrations
April 2010

The Litho bicycle | Designer.

3D design concept.

  • The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
  • Illustrations
April 2007 - May 2009

Nordship Yachts ApS | 3D modeling and advisory designer.

Several projects • 3D modelling and concept report • Nordship Yachts

  • 2009 • Nordship 360 DS.
    • Conceptualised and created a new 3D model of a luxury yacht with details being repeated from the previous project with Nordship Yachts.
    • The Nordship 360 DS along with 3D illustrations had premiered at the Düsseldorf International Boat Show in Germany - January 2010.
  • 2007 • Nordship 380 DS (Deck saloon).
    • 3D modelling of a 38-footer yacht.
    • The 3D work contributed to Nordship Yachts exceeding their sales projections be- fore any yachts were build.
  • 2007 Group concept report
    • Group report on new interior design concepts for yacht interior design.
  • Illustrations

Enemærke & Petersen A/S | Concept designer.

  • Concept design of a little stylished container; its function was to aid communication between construction workers, the residents and neighbors.
2007 - With two students from Copenhagen Business school.

Approached to design a product based on a concept.




T•Rex Effects I Technical drawing.

Music industry •

  • T•Rex approached me for a freelance project.
  • Technical drawing of a speaker concept.



Møller-Jensen Innovation og Design Aps | Photoshop illustrator.

Concept styling to the medical market •

  • Presentation renderings in Photoshop.

Brahe Design | Designer.

Industrial design •

  • Design of a liquid-bottle pump to SunQuick.
  • The design is in production and currently on market in Asia.
  • In the project I did work of:
    • Design development
    • Research on small pumps
    • Sketching
    • Foam sketch models 1:1 size
    • Renderings
  • Illustration
June - September 2004

Volkswagen group, South Africa (VWSA) | Design internship.

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa

  • Assisted with design changes for local market models, this includes colour & trim,
    minor body and trim component changes, decals, design concepts for associated
    projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
  • Showcased various African leather car interior looks in Photoshop for the
    international VW market.
  • Taught two VWSA designers in photoshop.
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Design competition.

Okt 13 - jan 14

Aquila Racing Cars ApS | Finalist.

  • Designed a race car based on a newly developed chassis.
  • Reached the finals consisting of the seven best participants out of 27.
  • The 7 finalists’ concepts were exhibited at Aquilas stand at the Autosport International Show in Birmingham, January 2014.
  • Illustrations
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Entrepreneurial projects.

Aug 07 -Aapril 14

Danish Car Designers | Creator and webmaster.

Danish Car Designers’ website - a network site for Danish car designers.

  • The website was meant to be used by designers, the media and the customers.
  • The website was available in English and Danish.
Oct 06 -

Roug Design.

Oct 06 -

V25, part of Business Kolding.

Joined an entrepreneur office community with designers and engineers. Was coached in setting up own business. Extending network. Business Kolding and House of innovation.

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Courses after graduation.

April - june 2012

Erhvervsakademi sydvest / Blachman Akademi.

College Education - Sales technique. By Tony Blachman, with an exam.

Aug 2010

Automotive Design Workshops.

5 days intensive sketching course by automotive designer David Hilton - Cologne, Germany.

Dec 2007

InitiativGruppen ApS.

Entrepreneurship Course by Jan Stæhr and Andreas Stahlberg.

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Sep 01 - June 05

Coventry University. School of Art & Design.

BA(hons) Transport / Product design.

  • 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
    ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI (LEVC) group concept | Design Research and analysis | Packaging | Clay model-making.
  • Two projects suggested patented.
  • Internship at Volkswagen, South Africa, Port Elizabeth.
  • Final major project - Replacing a South African icon - A little VW (bakkie) pickup
  • Further information please have a look at the website from Coventry
Sep 00 - May 01

Coventry University. School of Art & Design.

Edexcel Diploma in Foundation Studies. .

Aug 00 - Sep 00

Coventry University. Pre-Sessional English.

Pre-Sessional English..

Aug 99 - Jun 00

Krabbesholm Højskole.

Foundation in Architecture and Design..

Sep 98 - June 99

Ulrich Hoff tegnekursus.

Introduction to live model drawin).

Aug 98 - Aug 99

Københavns Medie Produktionsskole.

Graphic design on Mac & Windows..

Aug 97 - June 99

VUC, Lyngby, Copenhagen.

Adult higher preparatory School.

Sep 96 - June 97

Chichester College.

  • International English language course.
Aug 95 - June 96

Lyngby Uddannelsescenter.

Business school.

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Board assignments.

2016 - 2019

Member of the Board of the Housing Association.

Member of the Board of the Homeowners Association. Membership has given me experience in board activities.

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Computer Competencies.


Operating system

Is generally a Mac user, but can work on Windows.    


  • Alias Studiotools (3d Autocad)
  • Keyshot
  • Photoshop
  • InDesign
  • Dreamweaver
  • CorelDraw
  • Illustrator
  • MS Office
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Spare time etc.



Sketching and thinking creative  

Web design

Since 1997 I have had my own website. The first years, I used basic HTML programming.My website can be viewed by all types of computers and browsers.  


Jogging • Golf • Dancing.    
    As a kid I was sailing and today I am following what happens in the sailing industriy and following the important sail races,  
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Portfolio | Consultant Projects - in production and concepts, Internship at Volkswagen, own Projects.
Press | Articles, and news letters.
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Roug design / Lars Roug • Langebjergvej 558 • 3050 Humlebaek • Phone +45 36 96 45 58 • Skype larsroug
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