Curriculum vitae |  Lars Roug
  CV updated, November  2020

Innovative Industrial designer with extensive experience in automotive design, yacht design, and other products.

With own design company since 2006. Customers look under work experience.

Personal info
Full name Lars Roug
Date of birth 20th of April 1977, Hoersholm (Copenhagen).
Gender Male
Nationality Danish
  • Danish - Native
  • English Proficiency - Fluent
  • Understands scandinavian languages, Norwigian and Swedish
Education Designer, BA (hons).

Langebjergvej 558
DK-3050 Humlebaek

Phone +45 36 95 45 58 - Not a mobile number
Portfolio download PDF format
SoMe profiles
Areas of expertise
  • Product Design
  • 3D Modelling
  • Design Development
  • Research
  • Sketching
  • Renderings
  • Design Proposals
  • Transportation design
  • Illustrating
  • Technical Drawings
  • Ergonomics in Seating
  • HTMLwebsites
Personal keywords
  • Analytical
  • Curious
  • Honest
  • Conscientious
Work consulting experience.
2011 - still active

Company not to be disclosed | Concept designer.
Test project with a European mega yacht company.

  • The client would like to see concepts of what a 50-meter private yacht could look like.
  • This project remains active from time to time.
2010 - still active

Blue Technology | Responsible designer.
Design and 3D modelling • Wingsail shipping conceptt •

  • Development of a completely new type of ship which, via the technologies of wing sails, multi-hull and lightweight materials, paves the way for zero emission maritime transport.
  • Since 2010, I have been responsible for illustrations and participated in the development of the design.
  • The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, leading to a establishment skilled advisory board.
  • In 2018, we obtained support from the Danish Maritime Foundation and have since then implemented a “Proof Of Concept” with very promising results.
  • This type of ship can carry large quantities of cargo without the use of fossil fuels and still at a good speed (average 17 knots on a route across the Atlantic).
  • The next loop consists of a JIP that runs over 2021 and 2022 and results in us achieving a TRL6 (Technology Readiness Level 6), after which the EU can take “part ownership” for a period and make sure to spread the technology.
  • Potentially, these ships could reduce world CO2 emissions by 2-3% before we hit 2050.
September 2017

Palle Steen Christensen - Scenographer | 3D designer.
Car styling • Theatre Performance Car •

  • Developed and designed a 3D concept of a car on a platform based on the Mercedes AMG roadster for a theatre performance, serving as the centrepiece of the stage design.
  • The concept of the car involved splitting in half during the act.
  • The project ended in the first phase due to financial constraints.
April 2013

SCSE Capital ApS | 3D illustrator.
3D modelling of an office building.

  • Design proposals for modification of the building.
  • Delivered project ahead of schedule.
2012 TEYTAUD Rådgivende Ingeniører A/S | 3D Stylist.
3D modelling of a façade renovation.
May 2011 Ilse Jacobsen • Hornbæk | 3D illustrator.
Created a detailed 3D rendering of the designer’s corporate brand “the rain boot”.
April 2010

The Litho bicycle | Designer.
3D design concept.

  • The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
April 2007 - May 2009

Nordship Yachts ApS | 3D modeling and advisory designer.
Several projects • 3D modelling and concept report • Nordship Yachts

  • 2009 • Nordship 360 DS.
    • Conceptualised and created a new 3D model of a luxury yacht with details being repeated from the previous project with Nordship Yachts.
    • The Nordship 360 DS along with 3D illustrations had premiered at the Düsseldorf International Boat Show in Germany - January 2010.
  • 2007 • Nordship 380 DS (Deck saloon).
    • 3D modelling of a 38-footer yacht.
    • The 3D work contributed to Nordship Yachts exceeding their sales projections be- fore any yachts were build.
  • 2007 Group concept report
    • Group report on new interior design concepts for yacht interior design.
Jan 2009 Enemærke & Petersen A/S | Concept designer.
Concept design of a little stylished container; its function was to aid communication between construction workers, the residents and neighbors.
Oct 2007 - With two students from Copenhagen Business school.
Approached to design a product based on a concept.

Juli 2007

T•Rex Effects I Technical drawing.
Music industry •

  • T•Rex approached me for a freelance project.
  • Technical drawing of a speaker concept.
Oct 2006

Møller-Jensen Innovation og Design Aps | Photoshop illustrator.
Concept styling to the medical market •

  • Presentation renderings in Photoshop.
Oct 2005

Brahe Design | Designer.
Industrial design •

  • Design of a liquid-bottle pump to SunQuick.
  • The design is in production and currently on market in Asia.
  • In the project I did work of:
    • Design development
    • Research on small pumps
    • Sketching
    • Foam sketch models 1:1 size
    • Renderings
June - September 2004

Volkswagen group, South Africa (VWSA) | Design internship.
BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa

  • Assisted with design changes for local market models, this includes colour & trim,
    minor body and trim component changes, decals, design concepts for associated
    projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
  • Showcased various African leather car interior looks in Photoshop for the
    international VW market.
  • Taught two VWSA designers in photoshop.
Design competition
Oct 13 - Jan 14

Aquila Racing Cars ApS | Finalist.

  • Designed a race car based on a newly developed chassis.
  • Reached the finals consisting of the seven best participants out of 27.
  • The 7 finalists’ concepts were exhibited at Aquilas stand at the Autosport International Show in Birmingham, January 2014.
Entrepreneurial projects
Aug 2007 - April 2014

Danish Car Designers | Creator and webmaster.
Danish Car Designers’ website - a network site for Danish car designers.

  • The website was meant to be used by designers, the media and the customers.
  • The website was available in English and Danish.
Oct 2006

Roug Design.
Industrial design.

May 2006 - Dec 2007 V25, part of Business Kolding.
Joined an entrepreneur office community with designers and engineers. Was coached in setting up own business. Extending network. Business Kolding and House of innovation.
Courses after graduation  
Apr - Jun 2012 Erhvervsakademi sydvest / Blachman Akademi
College Education - Sales technique. By Tony Blachman, with a passed exam.
Aug 2010 Automotive Design Workshops.
5 days intensive sketching course by automotive designer David Hilton - Cologne, Germany.
Dec 2007 InitiativGruppen ApS
Entrepreneurship Course by Jan Stæhr and Andreas Stahlberg.
Sep 2001 - Jun 2005

Coventry University. School of art & design.
BA (hons) Transport / Product design.

  • 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
    ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making.
  • Two projects suggested patented.
  • Internship at Volkswagen, South Africa, Port Elizabeth.
  • Final major project - Replacing a South African icon - A little VW (bakkie) pickup
  • Further information please have a look at the website from Coventry
Sep 2000 - May 2001

Coventry University.
Edexcel Diploma in Foundation Studies.

Aug 2000 - Sep 2000

Coventry University.
Pre-Sessional English.

Aug 1999 - Jun 2000 Krabbesholm College.
Foundation in Architecture and Design.
Sep 1998 - Jun 1999

Ulrich Hoff sketching course.
Introduction to live model drawing.

Aug 1998 - Aug 1999

Copenhagen Media Production School.
Graphic design on Mac & Windows.

Aug 1997 - Jun 1999

VUC, Lyngby, Copenhagen.
Adult higher preparatory School.

Sep 1996 - Jun 1997

Chichester College.
International English language course.

Aug 1995 - Jun 96

Lyngby Uddannelsescenter.
Business school.

Board assignments  
2008 - 2019 Member of the Board of the Housing Association.
Member of the Board of the Homeowners Association. Membership has given me experience in board activities.
Computer Competencies
Operating system

Is generally a Mac user, but can work on Windows.

  • Alias Studiotools (3d Autocad)
  • Keyshot
  • Photoshop
  • InDesign
  • Dreamweaver
  • CorelDraw
  • Illustrator
  • MS Office
Spare time etc.  
  Sketching and thinking creative
  Web design.
Since 1997 I have had my own website. The first years, I used basic HTML programming.My website can be viewed by all types of computers and browsers.
  Jogging • Golf • Dancing.

Menu guide

Costomers | Overview of customers.
Portfolio | Consultant Projects - in production and concepts, Internship at Volkswagen, own Projects.
Press | articles, and news letters.
About Roug Design | Competencies, contract, profile, to job applicants, Dream Team, newsletters.
Contact | Send an e-mail via a form mail, network and profile websites.
Sitemap | An easy overview of all activities on the website

Roug design / Lars Roug • Langebjergvej 558 • 3050 Humlebaek • Phone +45 36 96 45 58 • Skype larsroug