Portfolio Lars Roug.

On this page you can view a list of consulting projects and own projects.

If you would like to go directly to a specific project you can use the menu below.

If you would like a printable PDF version you can download it (34 mb).

Consultant projects.

• Yacht design | Concept ideas with a Dutch mega yacht company | Present
• Yacht design | Blue Technology • Making shipping zero emisson | Present
• Automotive design | Palle Steen Christensen | Theatre performance car.
• Architecture | SCSE Capital ApS
• Architecture | Teytaud Rådgivende Ingeniører A/S
• Fashion design | Ilse Jacobsen • Hornbæk
• Bike concept | The Nericcio bike project
• Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
• Project with two students from Copenhagen Business school
• Prodcut design | T•Rex Effects | Technical drawing
• Product design |  Møller-Jensen Innovation og Design ApS
• Product design | Brahe Design - Liquid-bottle pump to SunQuick
• Automotive design | Volkswagen group, South Africa (VWSA) | internship

Design competitions.

• Aquila Racing Cars ApS
• Ilva design competition

Own projects.

• Transportation concepts
• Architecture illustrations
• Jewelry concepts
• Eyewear design
• Bar stool
• Couch concept
• Chocolate concepts
• Letter box concept
• Lighting design concepts
• Vases and nips
• Stilettos concept
• Projects with Mr. Torben Nyegaard Poulsen
• Danish car designers network website
• Website
• Logos
• Business cards
• Portfolio folders
• Paintings

School projects.

• Coventry University • BA (hons) Transport / product design
• Coventry University • Foundation Course
• Krabbesholm College
• Copenhagen Media Productionsschool
• Ulrich Hoff Sketching

Consulting projects.

A view of customers, who have worked with Roug design.

If an external designer is needed for sparring about the development of a product, the undersigned is available. Whether it's about the design of a new product, product development, 3D visualization and technical drawings

Some projects have come into production others have been concept projects that went on paper or on computer.

Company not to be disclosed | Concept designer.

Test project with a European mega yacht company • Maj 2011 - Present.

• The client would like to see concepts of what a 50-meter private yacht could look like.
• This project remains active from time to time.
• The yacht company allowed me to show my concepts but not allowing to tell who they are.

Blue Technology | Responsible designer.

Design and 3D modelling • Wingsail shipping concept • bluetechnology.dk • 2010 - Present.

• Development of a completely new type of ship which, via the technologies of wing sails, multi-hull and lightweight materials, paves the way for zero emission maritime transport.
• Since 2010, I have been responsible for illustrations and participated in the development of the design.
• The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, leading to a establishment skilled advisory board.
• In 2018, we obtained support from the Danish Maritime Foundation and have since then implemented a “Proof Of Concept” with very promising results.
• This type of ship can carry large quantities of cargo without the use of fossil fuels and still at a good speed (average 17 knots on a route across the Atlantic).
• The next loop consists of a JIP that runs over 2021 and 2022 and results in us achieving a TRL6 (Technology Readiness Level 6), after which the EU can take “part ownership” for a period and make sure to spread the technology.
• Potentially, these ships could reduce world CO2 emissions by 2-3% before we hit 2050.

To view more illustrations click on the picture.

Articles about the concept

• Søfart • Drømmen om et skib med vinger
• The Danish Maritime Fond • 1 million Danish kroner
• Fairplay.ihs.com - Blue Technology reveals zero-emission vessel type that harnesses wind power
• Nayaolmer.com: Blue technology and the ship of the future

Palle Steen Christensen - Scenographer | 3D designer.

Car styling • Theatre Performance Car • pallesteen.dk • September 2017.

• Developed and designed a 3D concept of a car on a platform based on the Mercedes AMG roadster for a theatre performance, serving as the centrepiece of the stage design.
• The concept of the car involved splitting in half during the act.
• The project ended in the first phase due to financial constraints.

SCSE Capital ApS | 3D illustrator.

3D modelling of an office building • April 2013

• Design proposals for modification of the building.
• Delivered project ahead of schedule.

• Annimation VR

Teytaud Rådgivende Ingeniører A/S | 3D Stylist.

Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.

3D modelling of a façade renovation.

• Animation VR

Ilse Jacobsen • Hornbæk | 3D illustrator.

Ilse Jaobsen • May 2011

• Created a detailed 3D rendering of the designer’s corporate brand “the rain boot”.

More details click on the picture.

The Litho bicycle | Designer.

3D design concept.

• The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
• Due to lack of funding the project stopped.
• have a detailed description of the whole episode, which can be sent by mail.
• The year later I redesigned some details on the bike.

Click on the picture to view the 3D illustrations.

Nordship Yachts ApS | 3D modeling and advisory designer.

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

• 2009 • Nordship 360 DS.
  • Conceptualised and created a new 3D model of a luxury yacht with details being repeated from the previous project with Nordship Yachts.
  • The Nordship 360 DS along with 3D illustrations had premiered at the Düsseldorf International Boat Show in Germany - January 2010.
• 2007 • Nordship 380 DS.
  • 3D modelling of a 38-footer yacht.
  • The 3D work contributed to Nordship Yachts exceeding their sales projections be- fore any yachts were build.
• 2007 Group concept report
  • Group report on new interior design concepts for yacht interior design.

Click on the picture to view the 3D illustrations

www.venturecup.dk - With two students from Copenhagen Business school.

October 2007

• Approached to design a product based on a concept.

T•Rex Effects | Technical drawing.

Music industry • t-rex-effects.com

• T•Rex approached me for a freelance project.
• Technical drawing of a speaker concept.

Møller-Jensen Innovation og Design ApS | Photoshop illustrator.

Concept styling to the medical market • mjid.dk • October 2006.

• Presentation renderings in Photoshop.

Brahe Design | Designer.

Industrial design • brahe-design.dk • October 2005.

• Design of a liquid-bottle pump to SunQuick.
• The design is in production and currently on market in Asia.
• In the project I did work of:
  • Design development
  • Research on small pumps
  • Sketching
  • Foam sketch models 1:1 size
  • Renderings

Volkswagen group, South Africa (VWSA) | Design internship.

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa • June - September 2004

• Assisted with design changes for local market models, this includes colour & trim,
  minor body and trim component changes, decals, design concepts for associated
  projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
• Showcased various African leather car interior looks in Photoshop for the
  international VW market.
• Taught two VWSA designers in photoshop.

The Tv add for the Citi Golf 2006 model.

Design competitions

Aquila Racing Cars ApS | Finalist.

January 2014

• Designed a race car based on a newly developed chassis.
• Reached the finals consisting of the seven best participants out of 27.
• The 7 finalists’ concepts were exhibited at Aquilas stand at the Autosport International Show in Birmingham, January 2014.
• I worked with Torben Nyegaard Poulsen, where we had two weeks to design a concept.
• A proposal which was selected among the 7 finalist to improve the design. At the next stage, we had 8 weeks to design a new and improved proposal.

To view details click on the picture.

Ilva design competition.

To view details click on the picture.

Own projects.

Transport concepts.

Sketches and illustrations of cars and boats I have drawn over time.

Note however that many current designs are not always scanned or loaded.

Click on the picture for details.

Architecture illustrations

Click on the picture

Jewelry concepts

Eyewear design

Bar stool concept

Couch concept

Chocolate concepts

Letter box concept

Lighting design concepts

Vases and nips

Integrate sports brands with formal stilettos.

The concept behind is that I would like to understand the shape of high heel shoes. My idea was to build up a basic high-heeled shoe up in 3D. From the basic 3D model I would try to integrate sports logos into the shoe, then to design the shoe so it would look like that it was a sports brand that went into the stilettos business. I will then design different shapes of heels.

More info click on the photo.

Danish Car Designers | Creator and webmaster.

Danish Car Designers’ website - a network site for Danish car designers.

• The website was meant to be used by designers, the media and the customers.
• The website was available in English and Danish.

Logos.

Since 1993 I have created logos

Website.

Since 1997 I have had my own website. The first years, I used basic HTML programming. My website can be viewed by all types of computers and browsers.

Click on the picture for details.

Business cards.

Started to create my own business cards since 1994.

Click on the picture to follow the development.

Portfolio folders.

Since 1999 I have made portfolio folders that I could send by postal mail. Today I use for interviews an A3 folder that can be updated from time to time. Besides the 3A folder I have made a mass production portfolio newspaper I am sending as postal mail.

Paintings

Sometimes I am painting some paintings and experimenting with colors.

Click on the menu picture for more details.

School projects.

Coventry University. School of art & design.

BA (hons) Transport / Product design • September 2001 - June 2005.

• 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
  ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making.
• Two projects suggested patented.
• Internship at Volkswagen, South Africa, Port Elizabeth.
• Final major project - Replacing a South African icon - A little VW (bakkie) pickup

Click on the picture for details.

Coventry University.

Edexcel Diploma in Foundation Studies • September 2000 - May 2001

• Important projects Final project and 3 days life drawing.

Krabbesholm College

August 1999 - June 2000
Foundation in architecture and design.

More info krabbesholm.dk

Copenhagen Media Production School.

Graphic design on Mac & Windows • August 1998 - August 1999

• Iimportant project was to edit a magazine called Subspace, a member magazine for the official Danish Star Trek fan club, Trekkies.dk.
• have a look at the pages pages I edited.

Ulrich Hoff sketching course

September 1998 - June 1999

• Introduction to live model drawing.