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On this page you can view a list of consulting projects and own projects.

If you would like to go directly to a specific project you can use the menu below.

If you would like a printable PDF version you can download it (34 mb).





Consultant projects.


Design competitions.


Own projects.

Consulting projects.

Ilse Jacobsen • Hornbæk | 3D illustrator.
Ilse Jaobsen
• May 2011

  • Created a detailed 3D rendering of the designer’s corporate brand “the rain boot”.


More details click on the picture.

Bike design, designing a bike, smart bike, cool bike, nice bike, ride a bike  

The Litho bicycle | Designer.
3D design concept.

  • The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
  • Due to lack of funding the project stopped.
  • have a detailed description of the whole episode, which can be sent by mail.
  • The year later I redesigned some details on the bike.


Click on the picture to view the 3D illustrations.


3D Test project for Turntool ApS Now Cubicasa

A test project for an interior company. - With two students from Copenhagen Business school.
October 2007 • Approached to design a product based on a concept.


T•Rex engineering ApS  

T•Rex Effects | Technical drawing.
Music industry •

  • T•Rex approached me for a freelance project.
  • Technical drawing of a speaker concept.


Moeller Jensen Innovation Design ApS  

Møller-Jensen Innovation og Design ApS | Photoshop illustrator.
Concept styling to the medical market • • October 2006.

  • Presentation renderings in Photoshop.


Lars roug, Brahe design, SunQuick

Brahe Design | Designer.
Industrial design • • October 2005.

  • Design of a liquid-bottle pump to SunQuick.
  • The design is in production and currently on market in Asia.
  • In the project I did work of:
    • Design development
    • Research on small pumps
    • Sketching
    • Foam sketch models 1:1 size
    • Renderings


Design competitions    


Ilva design competition.

To view details click on the picture.

Own projects.    

Roug design, smykkedesign   Jewelry concepts
eyewear design, eyeglass design, glasses design   Eyewear design
chokoladekoncepter, chokolade design   Bar stool concept
chokoladekoncepter, chokolade design   Couch concept
Malerier, kunst, Lars Roug   Chocolate concepts
Letter box concept, mail box design   Letter box concept
lamp design, lighting design, roug design   Lighting design concepts
vases and nips   Vases and nips
stilettos, sexy stilettos, sexy shoes, sexy nike shoes, sexy sports shoes,  

Integrate sports brands with formal stilettos.

The concept behind is that I would like to understand the shape of high heel shoes. My idea was to build up a basic high-heeled shoe up in 3D. From the basic 3D model I would try to integrate sports logos into the shoe, then to design the shoe so it would look like that it was a sports brand that went into the stilettos business. I will then design different shapes of heels.

More info click on the photo.

adamo, ilva  

Projects with Mr. Torben Nyegaard Poulsen.

Occasionally from time to time I am working together with the designer Torben Nyegaard Poulsen who also studied transportation design at Coventry University who graduated in 2008.

The co-operation with Torben started when he needed me to 3D model his rim design for his final year project, which was a Citroen convertible.

Following projects with Torben are:




Tableware Concept.

Tableware in triangles, a few weeks later I found out that tableware in triangles is already in production, it was a great exercise in 3D modelling.

Roug, portfolio folder  

Portfolio folders.

Since 1999 I have made portfolio folders that I could send by postal mail. Today I use for interviews an A3 folder that can be updated from time to time. Besides the 3A folder I have made a mass production portfolio newspaper I am sending as postal mail.

Art, paintings  


Sometimes I am painting some paintings and experimenting with colors.

Click on the menu picture for more details.


Menu guide

Costomers | Overview of customers.
Portfolio | Consultant Projects - in production and concepts, Internship at Volkswagen, own Projects.
Press | articles, and news letters.
About Roug Design | Competencies, contract, profile, to job applicants, Dream Team, newsletters.
Contact | Send an e-mail via a form mail, network and profile websites.
Sitemap | An easy overview of all activities on the website

Roug design / Lars Roug • Langebjergvej 558 • 3050 Humlebaek • Phone +45 36 96 45 58 • Skype larsroug