Customers | Transportation design | Car design | Yacht design | Architecture | Product designGraphic design | Animation VR

Transportation design.


On this page you can view a list of consulting projects and own projects.

If you would like to go directly to a specific project you can use the menu below.

If you would like a printable PDF version you can download it (34 mb).





Consultant projects.

Design competitions.

Own projects.

School projects.


Consulting projects.


Company not to be disclosed | Concept designer.

Test project with a European mega yacht company • Maj 2011 - Present.

  • The client would like to see concepts of what a 50-meter private yacht could look like.
  • This project remains active from time to time.
  • The yacht company allowed me to show my concepts but not allowing to tell who they are.
  Go back to the top of the page.
wingsail, shipping, trimaran, zero emission, ship zero emission.  

Blue Technology | Responsible designer.

Design and 3D modelling • Wingsail shipping conceptt • • 2010 - Present.

  • Development of a completely new type of ship which, via the technologies of wing sails, multi-hull and lightweight materials, paves the way for zero emission maritime transport.
  • Since 2010, I have been responsible for illustrations and participated in the development of the design.
  • The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, leading to a establishment skilled advisory board.
  • In 2018, we obtained support from the Danish Maritime Foundation and have since then implemented a “Proof Of Concept” with very promising results.
  • This type of ship can carry large quantities of cargo without the use of fossil fuels and still at a good speed (average 17 knots on a route across the Atlantic).
  • The next loop consists of a JIP that runs over 2021 and 2022 and results in us achieving a TRL6 (Technology Readiness Level 6), after which the EU can take “part ownership” for a period and make sure to spread the technology.
  • Potentially, these ships could reduce world CO2 emissions by 2-3% before we hit 2050.

To view more illustrations click on the picture.

Articles about the concept

  Go back to the top of the page.

Palle Steen Christensen - Scenographer | 3D designer.

Car styling • Theatre Performance Car • • September 2017.

  • Developed and designed a 3D concept of a car on a platform based on the Mercedes AMG roadster for a theatre performance, serving as the centrepiece of the stage design.
  • The concept of the car involved splitting in half during the act.
  • The project ended in the first phase due to financial constraints.
  Go back to the top of the page.
Bike design, designing a bike, smart bike, cool bike, nice bike, ride a bike  

The Negr bicycle | Designer.

3D design concept.

  • The client needed a designer and 3D modeller to build up the concept bike cycle in 3D.
  • Due to lack of funding the project stopped.
  • The year later I redesigned some details on the bike.
  • I ave a detailed description of the whole episode, which can be sent by mail.



  Go back to the top of the page.

Nordship Yachts ApS | 3D modeling and advisory designer.

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

  • 2009 • Nordship 360 DS.
    • Conceptualised and created a new 3D model of a luxury yacht with details being repeated from the previous project with Nordship Yachts.
    • The Nordship 360 DS along with 3D illustrations had premiered at the Düsseldorf International Boat Show in Germany - January 2010.
  • 2007 • Nordship 380 DS.
    • 3D modelling of a 38-footer yacht.
    • The 3D work contributed to Nordship Yachts exceeding their sales projections be- fore any yachts were build.
  • 2007 Group concept report
    • Group report on new interior design concepts for yacht interior design.


Click on the picture to view the 3D illustrations.

  Go back to the top of the page.
Automotive design, cardesign, creative design, design consultancy, References, automotive, industrial design, car styling dk, lars disign, vw africa, Volkswagen south africa, Citi golf, golf 1  

Volkswagen group, South Africa (VWSA) | Design internship.

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa • June - September 2004

  • Assisted with design changes for local market models, this includes colour & trim,
    minor body and trim component changes, decals, design concepts for associated
    projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
  • Showcased various African leather car interior looks in Photoshop for the
    international VW market.
  • Taught two VWSA designers in photoshop.


The Tv add for the Citi Golf 2006 model.

  Go back to the top of the page.

Design competitions


Aquila Adamo  

Aquila Racing Cars ApS | Finalist.

January 2014

  • Designed a race car based on a newly developed chassis.
  • Reached the finals consisting of the seven best participants out of 27.
  • The 7 finalists’ concepts were exhibited at Aquilas stand at the Autosport International Show in Birmingham, January 2014.

I worked with Torben Nyegaard Poulsen, where we had two weeks to design a concept. A proposal which was selected among the 7 finalist to improve the design. At the next stage, we had 8 weeks to design a new and improved proposal.


To view details click on the picture.

  Go back to the top of the page.

Own projects.


vingesejl, skibstransport, bæredygtighed  

Bugatti • Sophus • Concept

Corona luckdown project. April 2020.
The exercise was to build a model up by building up some large surfaces, thereby cutting into the surfaces.

Click to see pictures


  Go back to the top of the page.
vingesejl, skibstransport, bæredygtighed  

Caravan concept

October 2019

  Go back to the top of the page.

Wheel rims

3D modelling, wheel rims in Alias Studio Tools. Some of them are taken inspiration from somE of my for- mer concepts and then restyled and other are new styles.

It takes around half a day to do one concept.


More details click on the picture.

  Go back to the top of the page.
Cool plane concepts, flight concept, aviation design, Automotive Design Workshops, David Hilton, Cologne  

Automotive Design Workshops • David Hilton • Cologne

In August 2010 I went for a five-day intensive sketching course, held by car designer David Hilton in Cologne, Germany. The first two days were quick sketch drawing methods. The last three days of the course were spent on developing one of the ideas we had sketched the first two days and then either build up the idea as a clay model or a 3D Alias model. I designed a single person jet seaplane. The product is a noisy product a little bid like jet skis. Most people hate them, but the user loves it.

Jet-powered seaplane. The project started with a simple sketch. The top picture is the original idea of the 3D model I made in Cologne. Sadly I could not open the last alias file from the course on my computer, due to some server coding and the rendering images I made down there could not be opened either on my computer. The top rendering is from a previous file, which I could open on my computer. I therefore build up a new model with better details.

April 2014 I decided to redesign the concept.

More details click on the picture

  Go back to the top of the page.
Chevrolet concept, car design concept, roug design  

Chevrolet • Hvalborg

April 2014
The exercise was to build a model up by starting to build up some large surfaces, thereby cutting into the surfaces.

More info click on the picture.

  Go back to the top of the page.

Truck with no blind spots

February 2012
You cannot fix blind spots simply by new technology in old aged design. To solve the blind spots the truck design needs a new design.

More details click on the picture.


  Go back to the top of the page.
limousine, danish limousine, danish car designer, autostyling  

Restyling of a former school 3D project

February 2012
I made the first illustrations in the early nineties, in Corel Draw.
The design was inspired by Walt Disney’s $crooge McDuck, whose limousines has the driver sitting outside.

The first 3D project at Coventry was to build up an idea we had and therefore I chose this concept.

In January 2012 I found the 3D file and chose to build up a new model, based on the same theme with a new design.

  Go back to the top of the page.
automotive design, roug design, golfing design, golfcart, golf cart design, cool golf cart  

Golf cart

February 2012
An idea I got due to a Danish company who launched their idea of a the golf cart, but my view on it was that there was not much new about it compared to what there were already on the market of golf carts.

In 2008 I started to look what could be made better by looking at the golf carts that are out on the market. One of the details I think that is a problem at current golf carts is to fasten golfbags in the rear, which is often with some cheap materials on the cart. Furthermore I also looked at the ergonomics and playing with the idea that there should be able to sit 3 adults beside each other, therefore I came up with a circular bench instead of the straight benches that are on traditional golf carts.

Therefore my idea is that in the rear are integrated golfbags so you put the golf clubs into the car, plus in the rear there is a folding chair for a fourth player.

I have looked at the design concept several times, and improved details over time.

More details click on the picture

  Go back to the top of the page.
E-type, etype, jaguar concept, autostyling jaguar, autodesign jaguar, auto design jaguar, alias studiotools  

Jaguar E-type

January 2012
A redesigned school project. A second year school project, had to redesign a classic design. At the time, I chose the Jaguar E-type, where I at the time built up my idea into 3D. I therefore decided in late January 2012 to look at the 3D model again and chose to build a new simple 3D model up.

More details click on the pictrure.

  Go back to the top of the page.
roug skoda  

Skoda sketches

Summer 2008. More details click on the image.

  Go back to the top of the page.
roug • Volvo  

Volvo 340 redesign

January 2008
Looking at what Volvo is doing at the moment, I took up a design from the 80’ties and designed the idea in 3D Alias.

More details click on the image.

  Go back to the top of the page.
Roug - markersketches  

One hour marker sketches

November 2007


  Go back to the top of the page.

Audi sketch

September 2007

  Go back to the top of the page.

Sideview renderings and a 4 day 3D modelling project

January 2006
It started with a side view sketch. I then decided to scan in the drawing and make some side view renderings from the simple sketch.

I wanted to practice shading and reflections seen from an object from the side. I think I used a day on it.

From one of the renderings I wanted to build up a quick 3D model. I wanted to use as lees days as possible to build up the model, I used 4 days on the 3D modelling.

  Go back to the top of the page.

Sketches • January 2006

  Go back to the top of the page.
Roug • VW South Afrika  

Sketches from my intern at Volkswagen South Africa

More details click on the image.

  Go back to the top of the page.

School projects.


transport design, Lars Roug, Final Year degree show Coventry 2005, danish car designers, cool design, Volkswagen south africa, danish car design, danish automotive design  

Coventry University. School of art & design.

BA (hons) Transport / Product design • September 2001 - June 2005.

  • 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
    ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making.
  • Two projects suggested patented.
  • Internship at Volkswagen, South Africa, Port Elizabeth.
  • Final major project - Replacing a South African icon - A little VW (bakkie) pickup
  • Further information please have a look at the website from Coventry


Click on the picture for details.

  February 2012, I found the file of the 3D model of my final year project, and imported the Alias model into Keyshot. Click on the image and see the Keyshot renderings.
  Go back to the top of the page.

Menu guide

Customers | Overview of customers.
Portfolio | Consultant Projects - in production and concepts, Internship at Volkswagen, own Projects • school projects.
Press | Articles, and news letters.
About Roug Design | Services, contract, profile, to job applicants, Dream Team, newsletters.
Contact | Send an e-mail via a form mail, network and profile websites.
Sitemap | Overview of all activities on the website

Roug design / Lars Roug • Langebjergvej 558 • 3050 Humlebaek • Phone +45 36 96 45 58 • Skype: larsroug
Linkedin | CoroflotFacebook | Instagram | Twitter | Youtube | Mewe | My.flightradar24