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Blue Technology – The Future of Sustainable Shipping with Wingsails
The Blue Technology concept is redefining the maritime industry with **advanced wingsail technology, aerodynamic hull design, and zero-emission propulsion**. Focused on innovation and sustainability, we are developing the next generation of cargo vessels designed to significantly reduce CO₂ emissions and optimize energy efficiency across the world’s oceans. |
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Shipping design | Blue Technology | Lead DesignerDesign and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010 Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport. Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results. This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption. Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.
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Styling images of the latest concept model 2022This image series showcases the current vessel model in the Blue Technology project, representing an innovative approach to the future of ship design. The 2022 model distinguishes itself from earlier versions with a sharper, more angular aesthetic inspired by the Tesla Cybertruck. The vessel returns to a catamaran structure, now featuring eight wing sails on each side. This configuration maximizes sail area while maintaining a more manageable height. |
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In creating these visuals, I utilized advanced 3D modeling in Keyshot along with VR animations to achieve a highly realistic visual representation. To add a dynamic design element, I integrated AI-generated effects in Photoshop, including marine life such as dolphins. Additionally, we explored container layouts to optimize cargo capacity, reinforcing the vessel’s functional form and its role in sustainable freight transport. These images illustrate the design evolution and how visionary design thinking translates into practical solutions. Our goal has been to develop a trendsetting concept that not only meets today’s sustainability demands but also sparks interest among investors and industry leaders. Below, you’ll find larger, detailed images that highlight the extraordinary design results, including the unique aesthetic and structural elements of the 2022 model. The final illustrations compare both the 2020 and 2022 models side by side with a Boeing 747 for scale, providing a clear visual reference to convey the vessels’ impressive size. |
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A 3D-modeled ship concept, viewed from above, the front, and the side—like a drone circling to capture its dynamic design. Form follows function in this trendsetting maritime innovation, where advanced 3D modeling in Alias StudioTools is combined with rendering in Keyshot and post-processing in Photoshop. |
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This ship concept draws inspiration from the latest trends in industrial design, with an inspiration from the aesthetics of the Tesla Cybertruck. The hull’s signature red color provides a striking contrast to the sea and sky, enhancing the vessel's futuristic look. The Keyshot rendering has been carefully post-processed in Photoshop, where a gradient blue sky was added at the top of the image to create depth and a more immersive atmosphere. With support from the Danish Maritime Fund, this project paves the way for sustainable maritime innovation, aiming to reduce CO₂ emissions significantly by 2050. Our cutting-edge 3D modeling and interior cargo layout design maximize efficiency, making this wingsail ship a game-changer in modern freight transport. |
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The Blue Technology vessel design, viewed from the stern, where the flat transom allows for flexible hatches to facilitate container loading. The ship is engineered to handle cargo efficiently, both at port and offshore. A key feature is that container barges can be maneuvered under the freeboard when the ship is unable to dock at smaller piers or beaches. This design is part of Blue Technology’s vision for a greener future in maritime transport. The 2022 model represents a step forward in efficiency and sustainability, where advanced 3D modeling meets practical implementation. |
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The 3D model viewed from the front, where the ship’s distinctive bow resembles a soaring eagle—hence the name The Eagle. The vessel features a catamaran structure with 8 wingsails on each side, maximizing sail area for optimal energy efficiency. The deck is covered with large solar panels that enhance its zero-emission propulsion system. As the deck is not flat, it is not intended for pedestrian access but is designed for maximum energy utilization. |
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The 3D model is showcased in a dynamic side and top-down view, visually communicating the sense of speed and motion in its design. The vessel’s form language is reduced to its essence, featuring clean, precise lines inspired by automotive design—opening up new possibilities for sustainable shipping. Once again, the signature Ferrari-red color accentuates the ship’s sleek contours and aerodynamic structure, harmonizing function with aesthetics. Blue Technology’s vision is to create a design philosophy that is not only visually striking but also an effective force in revolutionizing zero-emission shipping. |
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A 3D model of the vessel illustrated without water, providing a clear view of its full design, showcasing how its aerodynamic and hydrodynamic shaping creates a seamless and dynamic appearance. The design philosophy follows a red thread throughout the project, merging visions of sustainability and innovation. Blue Technology demonstrates that green technology doesn’t have to compromise aesthetics—this vessel is not only efficient and functional but also features a sleek, striking design. This concept is more than a technological breakthrough; it is an investment in the future of maritime transport. |
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The 3D model of Blue Technology’s 2022 catamaran design concept, rendered and post-processed in Keyshot in an atmospheric evening scene. The ship reflects its sleek contours on the calm ocean surface, highlighting both aesthetics and technological innovation. This vessel’s design philosophy won’t solve the world’s climate crisis, but it redefines how we think about container and cargo transport by sea. With a focus on a smarter, cleaner solution, this concept offers a sustainable alternative to conventional ships, many of which still rely on scrubbers and ballast water, contributing to environmental pollution. |
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The ship’s bow clearly illustrates why Blue Technology’s 2022 model carries the name The Eagle – its front profile resembles a majestic eagle in flight. The Keyshot rendering was post-processed in Photoshop, where dolphins and whales were added around the ship to bring more depth and life to the scene. The joy of design is evident in this project, where Blue Technology merges innovation with functionality to achieve extraordinary results. This concept is more than just an achievement of design – it is an inspiration, an investment in the future of shipping, and a step toward raising awareness of the need for sustainable transport solutions. Motivation plays a key role, as visionary design thinking and unique expertise come together to reshape the way we perceive cargo transport across the world's oceans. |
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A stunning ship design concept, where the wingsails reflect beautifully on the vessel’s hull and deck, emphasizing its aerodynamic form. The ship was designed in the 3D software Alias StudioTools and rendered in Keyshot, where the model was placed in a neutral sky scene. The water surface has been enhanced with dynamic waves to create the illusion of strong winds and rough seas. The vessel’s streamlined design eliminates the need for ballast water, unlike many conventional cargo ships today. This solution is not just a technological advancement but a step towards a more sustainable and efficient shipping industry, where energy efficiency and environmental responsibility go hand in hand. |
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This graphic illustration of Blue Technology’s concept showcases the future of ship design from a unique perspective, as if a submarine were observing the vessel through its periscope. The ship’s innovative hull is engineered to reduce water resistance and maximize energy efficiency in open waters. The concept represents an exotic and visionary approach to sustainable shipping, driven by passion for design, technology, and a greener future for global transport. |
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Blue Technology’s ship concept seen from the rear, where the flat transom allows for flexible hatches to load containers and oversized cargo, such as wind turbine components or aircraft fuselages. The streamlined hull design ensures both efficient sailing and optimal cargo capacity. zThe 3D model was rendered in Keyshot, with a starry night sky added in Photoshop to emphasize the vessel’s futuristic and visually striking presence. |
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A full 3D model of Blue Technology’s wingsail vessel, seen from the stern, where the **harmonious and aerodynamic design** is clearly highlighted. The strategically placed wingsails **maximize wind capture**, ensuring optimal energy efficiency for sustainable maritime transport. |
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Illustration of the ship design concept viewed from the front at sunset. The eagle and dolphin were added in Photoshop after the image was rendered in Keyshot, enhancing the connection between technology and nature. The design is inspired by Danish maritime aesthetics, and the model is named *Eagle*—which is why an eagle silhouette was added to the background, serving as a visual representation of the vessel’s aerodynamic elegance and sustainable vision. |
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A serene illustration of the ship concept at dawn, as the sun rises and marine life awakens. The dolphins symbolize how the vessel moves through the water **without disrupting the ocean ecosystem, reinforcing the idea that sustainable design and nature can coexist in harmony |
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A 3D illustration of the ship concept seen from the front on calm, flat water, where a sea eagle lands just in front of the vessel. The bird was added in Photoshop after the image was rendered in Keyshot to emphasize the ship’s connection to nature.The image also highlights how the ship’s shape and wingsail system are heavily inspired by the aviation industry, ensuring minimal water resistance and optimal energy efficiency. The concept extends beyond cargo transport—it has the potential to be adapted into the future of cruise ships or even as a private mega-yacht, with an interior designed for luxurious cabins. Motivation plays a key role, as we witness how innovation, sustainability, and advanced interior design come together to create extraordinary results. |
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The ship concept is shown from a front-facing perspective on a vast, stormy ocean. The joy of design is evident in this concept, where the shape is crafted to sail efficiently in both light winds and challenging maritime conditions. As a catamaran, the vessel remains stable on the water, eliminating the need for ballast water, which traditional cargo ships rely on for balance. This makes the design both more environmentally friendly and energy-efficient. With the right tools in technology and design, this vessel is not just functional—it is an investment in the future of sustainable shipping. |
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The flexible sail structure allows the vessel to adapt to various wind conditions for optimal propulsion and energy efficiency. The concept is shown from the side, clearly illustrating the ship’s impressive scale and aerodynamic shaping. This design work was developed in my studio in Humlebæk, just 20 minutes from the historic shipbuilding city of Helsingør, where Danish maritime tradition meets modern innovation. |
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A 3D illustration of Blue Technology’s 2022 model, where a whale glides beneath the water, reinforcing the harmony between technology and nature. The ship’s design blends maritime elegance, inspired by Danish sailing traditions, with environmentally friendly innovation, making it a strong contender for the future of shipping. Finally, a project where green technology is not only functional but also sleek and visually stunning—a perfect example of how sustainable design can redefine the aesthetics of modern seafaring. |
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The Blue Technology concept paves the way for a greener future in global shipping. Finally, a sustainable transport solution that not only reduces emissions but also harmonizes beautifully with the surrounding marine environment. This project represents the future of seafaring and is seeking investments to turn the vision into reality—a transport innovation where aesthetics, technology, and sustainability come together seamlessly. |
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Various color schemes are being explored to merge functionality with aesthetics in modern ship design. This specific color combination is not only an experiment in the vessel’s visual expression but also a show of support for Ukraine. At the same time, this concept illustrates that the ship’s design can be customized to represent different companies' brand identities, offering a unique opportunity for commercial operators to showcase their branding on a sustainable transport solution. |
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This visualization highlights the impressive scale of the vessels by comparing them to a Boeing 747-8 aircraft. The size comparison provides a clear perspective on the ships' capacity and their potential applications in global cargo transport, where they serve as a sustainable alternative to conventional freight ships. |
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The ships’ construction illustrates a modular approach to the future of sustainable shipping, allowing the design to be adapted for various transport needs. This image clearly showcases the sheer size of the vessels in comparison to a well-known mode of transport—the Boeing 747-8, one of the world’s most iconic passenger and cargo aircraft. By using a Boeing 747-8 as a reference, this visualization provides a recognizable size comparison, making it easier to grasp the scale of these innovative ships. |
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This visualization provides a recognizable size reference, showing both the latest and previous Blue Technology design concepts positioned at a container pier, with a Boeing 747-8 cargo aircraft parked on the dock. The red thread in the ships' evolution showcases a consistent approach to form and maritime design, focusing on sustainability and efficiency. The aircraft, like the ships, was 3D-modeled in Alias StudioTools at Roug Design’s studio in Humlebæk, north of Copenhagen—just a few train stops from Elsinore, a city with a rich history in Danish ship design. |
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This visualization shows the ships from above, providing a clear comparison of their scale in relation to a Boeing 747-8, a classic long-haul aircraft. The comparison dem onstrates how multiple aircraft fuselages—without wings—could fit within the ship’s hull, highlighting its massive dimensions.If you, like Blue Technology, are looking for a large-scale design solution, you are always welcome to contact Roug Design. My design studio is based in Humlebæk, North of Copenhagen, where I specialize in complex industrial and maritime design projects. |
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A 3D rendering of Blue Technology’s 2020 and 2022 models, compared to a Boeing 747-8, highlighting Danish design and maritime innovation. The image demonstrates how the ships’ volume allows for multiple Boeing 747 fuselages to fit within their cargo space, emphasizing their immense capacity. The precise positioning of the wingsails ensures optimal wind utilization and maximum energy efficiency, making these vessels a sustainable solution for the future of cargo transport. |
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Even under low-light conditions, the ship’s futuristic lines remain clearly visible. This visualization of Blue Technology’s vessel concepts demonstrates how lighting and reflections emphasize the aerodynamic hull and the distinct shaping of the wingsails. To provide a clear size comparison, the ships are shown alongside a Boeing 747-8, making it easier to relate their massive scale to other well-known modes of transport. | ||
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The Blue Technology concept positions itself as a game-changer in green logistics. Through close collaboration between Brian Boserup and Roug Design, groundbreaking concept designs have been developed—gaining recognition within the shipping industry. These vessels stand out from traditional cargo ships, both through their sustainable technology and innovative shaping, making them a visionary approach to the future of maritime transportation. |
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This bird’s-eye view visualization provides a clear perspective on the scale of the vessels by comparing them to one of the world’s most recognizable passenger and cargo aircraft, the Boeing 747-8. Blue Technology’s design marks a new era for sustainable shipping, where efficiency, capacity, and green technology merge into an innovative hull structure. The concept was developed in Humlebæk, north of Copenhagen, where Danish design tradition and modern technology come together to shape the future of maritime solutions. |
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Styling images of the 2020 concept model with unique trimaran designThe 2020 version of our concept vessel explored new possibilities in maritime design, combining a trimaran structure with rounded and aerodynamic shapes to enhance both stability and fuel efficiency. |
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The design featured an unconventional curved deck, which was intentionally non-walkable—a strategic decision to improve onboard security. This design choice represented a visionary approach to anti-piracy measures, ensuring that the crew was completely secured inside with no external access points, while maintaining a sleek and futuristic aesthetic. For this visual series, I used photorealistic 3D renderings in Keyshot, combined with personal travel photos from New York, Chicago, and Iceland, creating a dynamic and lifelike presentation of the concept. The red thread in our design philosophy is to think differently than most, merging aesthetics, functionality, and security into a unified solution. Below, you’ll find detailed images showcasing the vessel’s unique aesthetic and structural elements, emphasizing our commitment to innovative design, sustainability, and maritime safety. |
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Blue Technology’s 2020 concept model displayed in a neutral setting, clearly showcasing the vessel’s aerodynamic forms and innovative wingsail technology. |
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Due to the vessel’s size and tall masts, we have explored a concept that enables the masts to be lowered for passing under low bridges. The idea involves rotating the wingsails outward, then tilting the front mast forward and the aft mast backward, so the sails can rest flat on the deck. This flexible solution could potentially be adapted for the latest model with eight sails on each side. |
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This top-down view provides a clear sense of the vessel’s scale in relation to familiar transport methods. Cars and containers are positioned alongside the design concept at the harbor, emphasizing the trimaran’s impressive size. In the background, a Nordship 360 DS sailboat can be seen, a model I previously 3D-modeled for Nordship. |
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The design enables flexible container handling directly from a dock or mothership, making the vessel ideal for modern logistics. |
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The vessel is designed to handle containers efficiently, optimizing space and ensuring a stable cargo distribution. |
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From the front, the ship resembles a hybrid between an aircraft and a trimaran, showcasing its inspiration from aviation technology. |
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Blue Technology’s branding on the vessel highlights its dedication to sustainability and innovation in maritime technology. The image showcases the starboard aft section and side hull, clearly displaying the aerodynamic design. |
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The interaction between modern urban architecture and the futuristic ship design creates a striking contrast between the maritime and metropolitan worlds. The vessel’s aerodynamic lines reflect the city lights, symbolizing a fusion of technology and sustainability. |
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The vessel’s wingsails are designed to maximize wind utilization while minimizing air resistance, making the ship highly energy-efficient. |
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The Blue Technology 2020 concept is visualized in a calm coastal environment, where the ship’s aerodynamic design blends seamlessly with the natural aesthetics. The image was captured during a trip to Rhode Island, USA, where the ocean and shoreline provide an ideal backdrop for the vessel’s sustainable vision. |
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The Blue Technology concept placed in an iconic setting – a futuristic trimaran symbolizing a sustainable future for maritime transport. With its sleek aerodynamic design and innovative wingsails, the vessel exemplifies how modern maritime solutions can integrate into the world's busiest harbors. |
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The aerodynamic trimaran design is demonstrated in an environment where nature’s forces dominate. A combination of the hull’s stability and the flexibility of the wingsails makes the vessel suitable for both calm and challenging weather conditions. |
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With its streamlined hull and advanced wingsails, Blue Technology is ushering in a new era of ship design. Here, placed against an urban landscape, the vessel highlights the connection between innovation and sustainable transport. |
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The stunning reflection of the vessel’s wingsails in the calm water enhances the elegance and functionality of the design. The trimaran’s aerodynamic lines become even more pronounced as the sunlight highlights its innovative form. |
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A visual representation of how sustainable shipping solutions can be integrated into future logistics. The Blue Technology trimaran symbolizes a new direction in maritime transport, where functionality and aesthetics merge seamlessly. |
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Innovative Ship Design in Progress – Seeking Investors for the Future of Maritime SolutionsThe Blue Technology concept represents a new era in sustainable shipping, where advanced wingsail technology and streamlined design enable zero-emission transport across the world's oceans. The design process is still ongoing, and we are continuously refining the concept to enhance efficiency, stability, and sustainable solutions. With a strong focus on green energy, maritime innovation, and optimized cargo capacity, we are seeking investors, hedge funds, or strategic partners to help bring this vision of emissions-free shipping to life. Are you interested in being part of this transformative development? Contact us to learn more about investment opportunities and collaboration in making this vision a reality. |
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Get in TouchI'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience. |
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Roug design / Lars RougLangebjergvej 558 Landline phone: +45 36 96 45 58 Vat no: 29874492 |
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