Portfolio Overview | Roug Design by Lars Roug – Design and creative projects from my studio based between Copenhagen and Elsinore

A Design Studio in Scenic Surroundings

My studio is based between Copenhagen and Elsinore – surrounded by inspiring nature that often influences my design processes and creative thinking. Feel free to stop by.

Potential clients can explore the companies and projects I have collaborated with, while future employers can gain insight into my creativity and versatility in design development and visual communication.

I work with design thinking and vision, ranging from concept development to final products – always with a strong visual and strategic approach. My experience includes both hands-on design work and conceptual design processes that bring ideas to life.

From Concept to Reality

My portfolio features a wide range of projects – from completed designs currently in production to sketches, digital models, and experimental studies. Whether commercial or personal, each project reflects my approach to the design process and my ability to translate ideas into visual solutions.

Use the menu to navigate through different design categories and gain deeper insight into my work – or go directly to a specific project by clicking on the projects in the right menu.

For a more in-depth look at my work, this portfolio overview is available for print. Alternatively, you can download a high-resolution English version as a PDF via the provided link.

You are also welcome to visit my studio in person to experience my full portfolio firsthand.

Consultant projects

• Shipping design | Blue Technology | Lead Designer
• Mega Yacht design | Icon Yachts | Concept designer
• Brand identity | Polish psychologist practice | Logo and signage design
• Automotive design | Palle Steen Christensen - 3D design concept to the Funen Opera
• Architecture | SCSE Capital ApS | 3D modeler • stylist
• Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
• Bicycle design | The LithoNe city bicycle | 3D Design concept
• Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
• Architecture | Enemærke & Petersen A/S | Concept designer
• Product design | Project with two CBS Students | Concept Designer
• Product Design | T•Rex Effects | Technical Illustrator
• Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
• Product design | Brahe Design - SunQuick | Designer
• Automotive design | Volkswagen group, South Africa (VWSA) | internship

Design competitions

• Brand identity | Rockwool GC32 design competition
• Automotive design | Aquila Racing Cars Competition Finalist | Single-Seater Race Car Design
• Interior product design | Ilva design competition

Board-Driven initiative

• Architecture | The housing association Østerpark and Teytaud Rådgivende Ingeniører A/S | 3D Stylist

Focused project areas

• Transport design | From concept to reality
• Product industrial design
• Architectural Illustrations and 3D Modeling
• Graphic visual design

Own projects

• Projects with Mr. Torben Nyegaard Poulsen
• Auto styling | Bugatti Sophus – A Visionary Car Design Concept
• Caravan transport design | Innovative Camper Design with Aerodynamic Principles
• Fashion apparel design | Jewelry concepts
• Product design | Chocolate design concepts
• Product interior design | Bar stool
• Product interior design | Dynamic sofa for large space
• Fashion apparel design | Eyewear design
• Product design | Letter box concept
• Transport interior design | 3D Car Seat Design and Rendering
• Auto design | 3D wheel Rim Design | The Perfect Balance of Aesthetics and Functionality
• Yacht design | Redefining Danish Match Racing | A new chapter in Nordic boat design
• Maritime and Aviation | Single-person Jet Seaplane – A Revolutionary Design Concept
• Auto styling | Chevrolet Hvalborg Design Concept | March 2014
• Interior product design | Lighting design concepts
• Interior product design | Vases and knick-knacks
• Fashion apparel design | Stilettos meet the sports world
• Colorful visualization of space layout in a holiday cottage
• Design and visualization of an allotment house project
• 3D illustrations | Langebjerghallen | Humlebæk
• 3D interior design and architecture | From Furniture Layout to Sports Hall Planning
• Architecture | 3D modelling of my former flat
• Interior product design | Paintings
• Auto styling | Truck design concept | Eliminating blind spots – with inspiration from helicopter cockpits | February 2012
• Auto styling | Stretched limousine - restyling of a former 3D school project | February 2012
• Auto styling | Compact 4-Person Golf Cart | February 2012
• Auto styling | Redesign of a classic icon, the Jaguar E-type | January 2012
• Auto styling | Skoda Concept Sketches | June 2008
• The Future of Trailer Design | Design concepts from June 2008
• Auto styling | Volvo 340 redesign | January 2008
• Brand identity I Website
• Brand identity | Logos
• Brand identity | Business cards
• Brand identity I Portfolio folders
• SoMe network concept | Danish car designers network website
• Auto styling | Freehand concept sketches between 2005-2007
• Car design | Leisure Sketches from South Africa 2004

School projects

• Coventry University | BA (hons) Transport / product design
• Coventry University | Foundation Course
• Krabbesholm College | Architecture and Design
• Copenhagen Media Productionsschool
• Ulrik Hoff Sketching course

A Holistic Design Journey

• From Concept to Final Product

Behind every image lies a story. This image is one of my projects, displayed at random. Scroll down to explore more of the portfolio, or refresh the page to see another random image.

You are also welcome to visit my studio in Humlebæk to experience my work in person.

Consulting Projects and Client List

Do you need an external designer to assist with product development? I am ready to offer my experience and expertise. Whether it's designing a new product, refining existing solutions, creating 3D visualizations, or preparing technical drawings, I can help transform your thoughts, visions, and ambitions into tangible design solutions.

Click on the image to view only client projects.

Design philosophy

With a strong foundation in industrial design, Roug Design is dedicated to creating products that align with your company’s DNA. My focus is on merging usability with aesthetics to achieve the best possible result.

Through close collaboration, we ensure that your vision is fully realized. Depending on your requirements, I present the final design with detailed 3D visualizations, renderings, working drawings with precise measurements and material selections, as well as potential prototypes.

Some projects have resulted in products now in production, while others remain as conceptual studies – either on paper or in digital form.

Shipping design | Blue Technology | Lead Designer

Design and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010

Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport.

Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results.

This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption.

Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.

Click the image to view more illustrations.

Mega Yacht design | Icon Yachts | Concept designer

Test project for the Dutch mega yacht company Icon Yachts • May 2011 - 2023.

As part of this project, I worked on a freelance basis, tasked with developing ideas for the design of mega yachts based on a 50-meter private yacht.

This was a test project with no fixed deadline, and I was asked to propose multiple innovative and sleek design concepts focusing on cutting-edge aesthetics, functionality, and the latest yacht-building technologies.

The project allowed me to explore creative boundaries and present multiple design ideas for the future of luxury yachts.

Brand identity | Polish psychologist practice | Logo and signage design

Psychologist practice • 2020

This logo was developed for a psychologist practice in Poland, drawing inspiration from my own design. I used the same custom font I created for my logo, adding a personal and recognizable touch.

Additionally, I designed a sign for the main entrance of the psychologist’s practice, reflecting the same aesthetic and professionalism.

Automotive design | Palle Steen Christensen | 3D design concept to the Funen Opera

Car styling • Automotive design • Theatre Performance Car • pallesteen.dk • September 2017

In September 2017, I was commissioned by scenographer Palle Steen Christensen to develop and design a unique automotive styling concept for a theatre performance.

The concept, inspired by dynamic design principles, was based on a Mercedes AMG roadster and was envisioned as the centrepiece of the stage design. The car was designed to split apart dramatically during the performance, culminating in a staged accident at the climax of the play.

Although the project did not progress beyond its initial phase due to financial constraints, it provided valuable experience in creative strategy, automotive design, and design consulting. The theatre ultimately used an older vehicle combined with lighting effects to achieve a similar visual impact.

This project strengthened my ability to integrate industrial design thinking into theatrical storytelling, reinforcing my passion for merging form, function, and performance.

To view pictures cick on the image.

Architecture | SCSE Capital ApS | 3D modeler • stylist

3D Modelling and Design Proposals for Office Building Facade Renovation • April 2013

I was tasked with developing creative design solutions to revitalize the façade of a bland office building. Using advanced 3D modelling techniques, I produced detailed visualizations that transformed the building’s appearance from plain and uninspiring to a dynamic, welcoming structure.

My focus was on creating an aesthetic that was both visually appealing and functionally sustainable while respecting the original architectural lines.

The project was completed ahead of schedule and delivered before the deadline.

Animation VR

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Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling

3D styling Ilse Jaobsen • May 2011

3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling.

This opened possibilities for future 3D scanning, streamlining the process for even more precise models.

Animation VR

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Bicycle Design | The LithoNe City Bicycle | 3D Design Concept

This project began as a client assignment in April 2010. The client requested a 3D model of a city bike concept. However, the project was halted after its initial phase due to lack of funding.

A year later, I completed the design with additional details, taking it on as a personal project to refine the concept.

Note: Due to threats and conflicts from the client over a decade after the project's start, I have removed specific references to the individual from my site while the issue is under investigation. Unfortunately, similar issues seem to have affected other designers worldwide.

Yacht design |  Nordship Yachts ApS | 3D modeling and advisory designer

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.

This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.

Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.

The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.

Click on the picture to view the 3D illustrations.

Animation VR

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Architecture | Enemærke & Petersen A/S | Concept designer

Styling concept • eogp.dk • February 2010

This was a communication concept project where contractors and customers/residents could meet in a cozy, well-designed mobile container at the construction site. Inside the mobile container, people could find information about the progress of the renovation/construction project and engage in informal and pleasant conversations between the contractors and residents.

The project was a concept, and given that a significant amount of time has passed since the project was held, and the development manager who hired me for the project has now retired, I feel it is appropriate to present the koncept.

Product design | Project with two CBS Students | Concept Designer

Venturecup.dk • October 2007

Advised two students from Copenhagen Business School (CBS) in a business concept competition. They aimed to develop an electronic parking meter that could be placed on a car’s dashboard, automatically issuing a receipt upon parking.

I contributed as a designer to help visualize and refine their idea.

Although they did not progress further in the competition, the project was a valuable learning experience in product development and concept design.

Product Design | T•Rex Effects | Technical Illustrator

Technical Drawing • Music Industry • T•Rex Effects • June 2007

In June 2007, I was contacted by T•Rex Effects through Jobindex.dk to create detailed 2D technical drawings for a portable speaker concept tailored to modern music industry needs.

The project involved developing a precise technical visualization of the design and functionality of the speaker in a mobile format.

Although the concept did not go to market, it provided a valuable opportunity to explore product design for the audio industry, allowing me to emphasize both aesthetic appeal and technical accuracy.

Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator

Concept styling to the medical market • mjid.dk • October 2006.

• Developed presentation drawings in Photoshop for a pharmaceutical product.
• Conceptual design and visualization for the medical market, focused on presenting a new sampling product.

I was contacted on short notice by Peter Møller to assist with the design and presentation of a medical product using Photoshop.

The project lasted a week and involved visualizing a concept for a sampling product.

Although the product was not ultimately pursued, this project enhanced my skills in Photoshop and the visual presentation of complex concepts.

Product design | Brahe Design - SunQuick | Designer

Industrial design • brahe-design.dk • October 2005

Design development of a liquid-bottle pump for SunQuick, currently marketed in Asia within the beverage industry.

The project involved comprehensive research on small pumps, sketching, and creating 1:1 foam models. I delivered a functional and visually appealing solution, earning recognition from Jakob Brahe-Pedersen, owner of Brahe Design, who appreciated my skills in sketching and marker techniques.

Automotive design | Volkswagen group, South Africa (VWSA) | Design internship

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa • June - September 2004

• Assisted with design changes for local market models, this includes colour & trim,
  minor body and trim component changes, decals, design concepts for associated
  projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
• Showcased various African leather car interior looks in Photoshop for the
  international VW market.
• Taught two VWSA designers in photoshop.

The Tv add for the Citi Golf 2006 model.

Design Competitions – Exploration, Vision, and Ambition

Design competitions provide a unique opportunity to challenge existing solutions and push the boundaries of creative thinking. They serve as a platform where vision, ambition, and form-giving come together, allowing new ideas to take shape through experimental design processes.

Throughout my career, I have participated in several prestigious competitions spanning brand identity, automotive styling, and product design. Each competition has been an opportunity to work with dynamic shapes, CAD drawings, and design strategy, while developing innovative solutions across different industries.

With a background in transport design – also known as automotive design – I have a deep understanding of aerodynamics, functional form-giving, and material selection. Whether designing race cars, Scandinavian furniture concepts, or sponsor branding, my focus has always been on delivering outstanding visual solutions that balance aesthetics and functionality.

Below are three design competitions where I had the opportunity to explore new creative directions and develop innovative concepts.

Brand identity | Rockwool GC32 design competition

In January 2021, Rockwool, the sponsor of Danish sailing, held a design competition to select the best sponsor paint scheme for the Danish GC32 racing team.

The competition ran between Christmas and New Year 2020, and I developed 14 main design concepts that could be combined in Photoshop, leading to 100 unique design proposals.

My design approach aimed to reflect Danish identity by drawing inspiration from Danish fan culture and national pride.

However, Rockwool ultimately prioritized its brand identity, selecting a winning design from Asia that highlighted Rockwool as the sponsor over the Danish theme.

You can download the PDF file I submitted (small format, 4 MB).

Automotive Design | Aquila Racing Cars Competition Finalist | Single-Seater Race Car Design

aquilaracingcars.com

A prestigious automotive design project that exemplifies Danish automotive design and highlights the country’s excellence in motorsport design and race car engineering. Presented at the Autosport International Show in Birmingham, January 2014, this innovative racing car concept combined performance vehicle concepts with automotive styling, showcasing a bold vision of professional car design

Project Highlights:

• Selected as one of 7 finalists from 27 international participants
• Collaborative design with renowned designer Torben Nyegaard Poulsen
• Two-phase development process spanning 10 weeks
• Featured advanced 3D modeling using Alias StudioTools and KeyShot
• Innovative aerodynamic solutions including water-droplet inspired fenders
• Exhibited at Aquila's stand during the Autosport International Show 2014

The project began with a two-week initial concept phase, followed by an eight-week detailed development period. The design stood out for its ambition and unique approach to aerodynamics, featuring distinctive water-droplet-inspired fenders and integrated body-wing architecture. By blending dedication, motivation, and expertise, the final result balanced performance and aesthetic appeal, reflecting Aquila’s visionary design language while setting new standards in international racing competition.

Click on the image to view more pictures and a detailed description of the project.

Animation VR

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Interior & product design | ILVA design competition

In 2013, Torben Nyegaard Poulsen and I participated in ILVAs design competition with the goal of creating a furniture series that redefines modern interior design. Our vision was to strip the design language down to its essence and develop a cohesive collection that merges aesthetics, functionality, and adaptability.

Some of the furniture pieces had already been designed before we heard about the competition. When we decided to participate, we expanded the collection by designing additional furniture and products to create a complete and cohesive series.

With Scandinavian minimalism as our foundation, we focused on modular furniture that could be customized to fit various interior styles. We wanted to convey the idea that furniture is not just inventory—it is a fundamental part of a home’s identity.

Our approach was to challenge conventional solutions and develop an innovative furniture series that merges functionality with a strong design identity.

The concepts were designed using the 3D software Alias Studiotools and rendered in KeyShot, allowing us to refine the details and visualize the final aesthetic of each piece with high precision.

To view details click on the picture.

Animation VR

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Board-driven initiative

The housing association Østerpark and Teytaud Rådgivende Ingeniører A/S | 3D Stylist

Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.

In connection with the renovation of Østerpark’s building on Jagtvej, where I was a housing association board member, I collaborated with TEYTAUD Consulting Engineers A/S to develop 3D models of facade proposals.

The proposals were created for the City of Copenhagen's Technical and Environmental Administration to approve the renovation plans.

TEYTAUD presented two facade pattern proposals, which I integrated into my 3D model of the building. This allowed the City of Copenhagen to visualise and approve the renovation.

The renovation commenced in the fall of 2013.

Animation VR

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Focused project areas

Transport design | From concept to reality

As the founder and driving force behind R-Design, I specialize in creating innovative solutions in transport design. Working closely with my clients, I bring unique design concepts to life, blending aesthetics, functionality, and cutting-edge technology. With years of experience in the field, I’ve had the opportunity to design everything from modern electric vehicles and trucks to ergonomic interior solutions and custom aftermarket products.

Each project is a chance to think outside the box and develop vehicles that not only look great but also meet the highest standards of comfort and performance. I also offer graphic solutions, such as custom decals that add a personal touch to vehicles, as well as wheel designs that enhance their visual appeal.

My goal is to deliver tailored solutions that meet the specific needs of my clients, guiding them from concept to finished product—whether it’s car design, transport concepts, or graphic detailing. I'm ready to collaborate with you on your next design journey.

Click on the picture for details.

Product industrial design

On this page, you'll find an overview of consulting tasks and personal projects in product design and concept development.

If you need advice or an external designer for your project, I am available to assist. Whether it's about creating a new product, further developing an existing one, 3D visualizations, or technical drawings, I am ready to help.

Click on the image to see details about the projects.

Architectural illustrations and 3D Modeling

While transportation design is my primary expertise, I bring the same precision and innovative approach to architectural visualization projects.

As a Danish designer specializing in automotive and yacht design, I offer sophisticated architectural solutions through advanced 3D modeling and visualization services.

Using industry-leading tools like Alias Studio Tools and Keyshot, I create compelling visual narratives that bridge industrial design precision with architectural aesthetics.

My comprehensive approach encompasses

• Advanced 3D modeling and VR animations
• Spatial design and architectural visualization
• Technical drawings and construction documentation
• Nordic design aesthetic with global perspective
• Creative direction and concept development

Through years of experience in both transportation and architectural design, I've developed a unique methodology that combines automotive design principles with architectural visualization, resulting in distinctive and functional solutions that stand out in the built environment.

Click on the image to see details about the projects.

Graphic visual design

My journey towards becoming an industrial designer began in the early 1990s when I first discovered the joy of creating graphic visual expressions on a computer. At that time, there was a lot of buzz about the emerging role of the multimedia designer—a fascinating concept, though its exact definition and scope were still unclear.

At one point, a career advisor suggested I become a sign painter. However, the term didn’t resonate with my design aspirations. If they had instead mentioned titles like "sign designer," "sign stylist," or "sign graphic artist," it would have aligned much more closely with my interest in design.

I’m not the typical automotive designer who could draw in freehand perspective before I could walk, and no, my first words weren’t "design" or "car."

My path to becoming an industrial designer took me through alternative educational routes such as folk high schools and production schools—some more relevant and useful than others. Before I even began my formal studies, I had already accumulated substantial experience in graphic design, skills that I continue to actively apply in my work today.

Own projects

Projects with Mr. Torben Nyegaard Poulsen

I have the pleasure of collaborating with designer Torben Nyegaard Poulsen on several exciting projects. Torben, who also has a background in transport design from Coventry University (08), and I began our collaboration when he needed a 3D model of his rim design for his graduation project—a sports car concept for Citroën.

Since then, we have worked together on a range of projects, including:

• A design competition for Aquila Racing Cars ApS
• A boat project that we have now resumed and are considering linking with the electric motorcycle project
• A furniture concept submitted to an Ilva design competition, where we later expanded the series with additional furniture and decor pieces
• A Salvador Dali-inspired wine glass that I 3D-modeled for Torben, for which we also created a prototype
• A sculptural flat-screen TV concept with a unique design form

Additionally, we are working on a motorcycle project that is now close to production. This project has evolved from a hobby design concept to an innovative electric motorcycle product. Together with Poulsen Motors’ founder, Torben Poulsen, I contributed 3D modeling, illustrations, and development suggestions.

Auto styling | Bugatti Sophus – A Visionary Car Design Concept

Bugatti Sophus is an innovative car design concept developed through several design enhancements. The latest iteration was created during the first COVID-19 lockdown in March-April 2020. The design is the result of advanced 3D modeling in AliasDesign, focusing on combining large, elegant surfaces with precise cuts and intricate details. One such detail is the intricately crafted grille mesh, reflecting Bugatti's iconic brand identity. Additionally, I designed the car's air intake and exhaust filters, adding a technical dimension to the detailed 3D model.

Flexibility has been a cornerstone of the design process, allowing for future updates and the addition of new details. A prime example of this is the work on the headlights, where I developed three to four different headlight concepts in 2020, giving the car a dynamic and unique appearance.

Bugatti Sophus is envisioned as a more accessible and practical Bugatti model. It features room for rear seats and luggage, making it suitable for everyday use, whether for families or longer journeys. All visualizations and images were created using the advanced rendering software Keyshot, which highlights the car's details and the overall elegance of its design.

The name "Sophus" has a personal backstory. Before I became a car designer, I created 2D side-profile sketches in CorelDraw and often named my concepts. Sophus was inspired by my family’s wire-haired dachshund. After my education, I revisited this idea and evolved it into a modern Bugatti concept, bridging the creative sketches of the past with the advanced car styling of today.

Bugatti Sophus is not just a car design concept—it is a tribute to creativity, innovation, and the passion for car design. This project has been a source of immense joy and inspiration throughout its development.

Caravan transport design | Innovative Camper Design with Aerodynamic Principles

This camper design concept was created with a vision to merge aesthetics, functionality, and aerodynamics. The goal was to design a modern camper that reduces air resistance, enhances fuel efficiency, and provides an optimal driving experience. Inspired by principles from the aviation industry, the project has been a source of creativity and joy, blending innovation with practical solutions.

A standout feature is the retractable jockey wheel, which seamlessly folds into the chassis—similar to an aircraft's landing gear. This innovative mechanism not only enhances the camper's aerodynamic profile but also contributes to its sleek and minimalist design.

The rear section of the camper highlights dynamic lines and efficiency, with integrated taillights and a built-in spoiler. The spoiler is not just a visual element; it improves airflow, stability, and fuel efficiency at higher speeds. This modern camper concept redefines traditional designs by offering a vehicle that is both innovative and highly functional, setting new standards for camper trailers.

Click on the image to view images in larger size.

Fashion apparel design | Jewelry concepts

I have ventured into the world of jewelry design through my 3D software, experimenting with unique and sensual shapes for rings and bracelets.

Playing with materials like gold, silver, and other luxurious metals, I’ve crafted elegant and seductive designs.

Using advanced rendering techniques in Keyshot, I’ve brought these pieces to life, showcasing their exclusive and luxurious appeal.

Product design | Chocolate design concepts

In this project, I explored the development of chocolate concepts, combining graphic design and product design to create unique chocolate shapes.

Using Alias StudioTools, I developed a series of simple shapes that were later visualized in 3D.

To visualize the final 3D chocolate designs, I used KeyShot to create rendered chocolate shapes with realistic materials and detailed texture and lighting.

This allowed experimentation with various digital chocolate designs and testing how the form and surface would appear in real life.

The project demonstrates the potential of creating modern chocolate concepts through digital design and advanced visualization techniques. The result is a series of product designs with an elegant and innovative approach to the chocolate industry, combining visual aesthetics with functional properties.

This work illustrates how chocolate design can be developed and shaped using Danish concept design and digital technology.

Interior product design | Bar stool concept

I have experimented with the design of a bar stool that combines a light and classic look with modern lines.

The dynamic shape of the seat is inspired by the automotive industry, with a bold Ferrari-red color emphasizing the stool's sporty and daring appearance.

The design was developed in KeyShot, where I explored various color and material options to highlight the stool's details and aesthetics.

Product interior design | Dynamic sofa for large spaces

The idea behind this sofa was to experiment with 3D design in Alias StudioTools.

The result is a large sofa, suitable for public spaces, either indoors or outdoors.

The design incorporates elements of automotive styling, with reflections playing a key role in shaping the form.

In KeyShot renderings, the sofa is shown in a striking red, emphasizing its modern and eye-catching appearance. With its organic lines and dynamic design, this sofa is perfect for larger areas where both aesthetics and functionality are essential.

Click on the image to view images in larger size.

Animation VR

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Fashion apparel design | Eyewear Design Concepts

As someone who has worn glasses since I was five, I have a deep connection to eyewear. However, this has also made the design process quite challenging, as I have to take off my glasses to study them. Balancing my personal experience with the technical aspects of eyewear design has been an exciting challenge.

In my latest project, I’ve developed two eyewear concepts: a pair of sports glasses and a pair of everyday glasses. Both designs are inspired by principles from transportation design, where form, function, and aerodynamics play a key role. I aimed to create glasses that are not only aesthetically pleasing but also functional in different daily and active scenarios.

The sports glasses are designed with a focus on comfort and stability during movement, using carefully selected materials and forms to ensure a lightweight and ergonomic fit.

The everyday glasses are crafted as a sleek and timeless solution, designed to be worn throughout the day without compromising on comfort. The emphasis here is on a minimalist expression that still exudes personality and quality.

Both eyewear concepts reflect my interest in combining aesthetics with technology while drawing inspiration from streamlined forms and functional solutions found in transportation design, alongside my experience as a glasses wearer.

Product design | Letter box concept

This letterbox concept is inspired by Apple's streamlined and minimalist design aesthetics, particularly their use of simple and elegant stands, as seen in their monitors.

I aimed to create a product where the letterbox and its stand are integrated into a seamless unit, eliminating the need for traditional, cumbersome installations like deep holes and long poles. Instead, my solution is both stylish and functional, making it easy to place the letterbox while ensuring it stands out visually.

In short, this design challenges the conventional perception of what a letterbox looks like and how it functions.

Transport interior design | 3D Car Seat Design and Rendering

I designed and modeled a car seat concept in 3D as an exercise in November 2018.

The task focused on creating a realistic leather texture using rendering in KeyShot. To achieve this, I studied various car seats for inspiration.

In December 2024, I presented the project with a series of images, some of which were photoshopped with props such as plants and a sleeping dog to create a more lively and realistic scene.

Auto design | 3D wheel Rim Design | The Perfect Balance of Aesthetics and Functionality

I specialize in designing and modeling custom wheel rims using the advanced 3D software Alias Studiotools. My work strikes a balance between aesthetic innovation and functional precision, making each rim design unique and tailored to the overall style and technical needs of the vehicle.

The process begins with a foundational model that includes the tire, suspension, and brake disc as standard components. This setup allows me to focus on crafting intricate patterns and details that define the visual identity of the rim. Depending on the complexity, the modeling typically takes between half a day and two days.

Experimentation is at the core of my design approach. I explore various shapes, materials, and textures to create designs that meet functional requirements while giving the vehicle a distinctive visual appeal. Inspiration often comes from previous designs, which I reinterpret to reflect modern trends and technological advancements. Many of these rims are created as part of concept cars, where they enhance the vehicle’s overall aesthetics and performance.

The final product is more than just a rim—it’s a seamless combination of durability, precision, and style. Each rim adds a unique dimension to the vehicle's look while ensuring the technical robustness necessary for optimal performance and design coherence.

With Alias Studiotools as my tool of choice, I transform ideas into reality, delivering rims that are both visually striking and technically advanced.

Yacht design | Redefining Danish Match Racing | A new chapter in Nordic boat design

This concept, rooted in Nordic aesthetics and tradition, was originally 3D developed during my time at Coventry University. Over the years, I have revisited and refined the design multiple times, staying true to the original vision while making improvements.

As an example of Scandinavian design excellence, the concept thinks differently than most. The boat is designed with match racing in mind and could potentially serve as a modern replacement for the boats currently used by the Danish Sailing Association.

Combining sleek aesthetics with functionality, the concept is built to deliver speed, precision, and innovation in competitive sailing. The common thread throughout the design is achieving extraordinary results through simplicity and functionality - a true trendsetter in modern yacht design.

The project stems from the joy of design and the motivation to create awareness about Danish yacht design tradition in a modern context.

Maritime and Aviation | Single-person Jet Seaplane – A Revolutionary Design Concept

This single-person jet seaplane belongs to the same category as jet skis – a powerful, noisy, and adrenaline-filled machine that both fascinates and irritates. While some may find it disruptive, the user embraces the sense of freedom, speed, and the chance to impress those around them.

The concept for the jet seaplane was born during a five-day intensive design course with renowned car designer David Hilton in Cologne, Germany, in August 2010. The course began with rapid sketching and idea development in the first two days, followed by clay modeling or 3D digital modeling during the last three days. Working under tight deadlines with creative freedom sparked the inspiration for this innovative design.

Starting as a simple sketch, the project evolved through several design phases into an advanced concept that combines aviation aesthetics with yacht-inspired elegance. Each iteration introduced new features, such as improved aerodynamics, detailed renderings in Keyshot, and functional elements like a rudder for water navigation.

In April 2014, the project was further refined to create a more polished and detailed final version. This process allowed for greater experimentation and enhancement of both the technical and aesthetic aspects, ensuring the jet seaplane achieved a balance between functionality and sophistication.

Click on the image to view more details and explore the project.

Auto styling | Chevrolet Hvalborg Design Concept | March 2014

The project focused on building a 3D model by first creating large 3d surfaces, cutting into them, and rounding the edges. The design originates from a series of 2D drawings I made in Corel Draw, where I named each project.

This one was called *Hvalborg*, inspired by the popular Danish song "Hvalen Hvalborg" by Shu-bi-dua.

The first attempt to model it in 3D was made in late 2009. In February 2012, I created a new version using 3D Alias Studiotools over three days. Two years later, in 2014, I revisited the idea of building a car based on large sculptural surfaces, further refined and shaped. With this final concept, Chevrolet became the perfect brand to align with the car's aesthetics.

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Interior product design | Lighting design concepts

This project involved experimenting with lamp designs using Alias StudioTools, a 3D modelling software I am using.

The focus was on form development and the realistic portrayal of light, aiming to capture how the light interacts with various shapes and materials.

This was also an exercise in 3D modelling, where I practised rendering the lamps with natural-looking light effects.

The forms range from futuristic to minimalist, each exploring different approaches to lighting in both practical and aesthetic terms.

Interior product design | Vases and knick-knacks

In this project, I explored the design of vases, playing with shapes and materials in 3D. Using Alias StudioTools for modelling and KeyShot for material rendering, the project was an experiment in form and surface treatment.

The goal was to explore different textures and finishes, resulting in vases that are both functional and visually striking.

This project was part of a fast-paced idea development phase where the emphasis was on quick, creative experimentation.

Fashion apparel design | Stilettos meet the sports world

This project was born from a desire to explore and rethink the shape of a high-heeled shoe. The vision was to merge elegance with sports aesthetics, resulting in the development of a 3D model of a stiletto that incorporates sports logos. My aim was to visualize how a sports brand could enter the high-heel market and thereby redefine shoe design. I used size 35 as a starting point for the basic form and then experimented with different heel shapes and approaches.

Unexpected attention on fake sales websites

In March 2021, I discovered that images of this concept were being misused on fake sales websites where the shoes were falsely offered for sale. Even though the shoes do not exist in reality, there were fabricated positive reviews from "buyers." I tried to warn potential buyers through reviews but without success. To protect my work, I added text to the images, clearly stating that it is a 3D illustration only.

Animation VR

Move the mouse over the image and press the left button to interact.

More information on animation VR

Colorful visualization of space layout in a holiday cottage

This project started with an idea from my neighbor, who wanted a new wooden facade for a holiday cottage.

As the project progressed, however, the focus shifted to reconfiguring the interior layout to improve the flow of spaces. The architect initially on the project did not have the time or the ability to work with 3D modeling, so I was brought in to create a clearer visualization.

In this project, I designed the interior layout and structure of the rooms, as illustrated in the 3D models where each room is color-coded for easy understanding.

This approach makes it straightforward to visualize the position and function of each room. Additionally, I explored solutions for a staircase that would provide access to a small loft area, which could be used as additional living or storage space.

Through this project, I was able to merge practical design with visual clarity, resulting in a comprehensible and functional interior layout overview.

Design and visualization of an allotment house project

In Humlebæk north of Copenhagen, I have a neighbor who often comes up with creative ideas and sometimes needs my help to bring them to life in 3D.

This particular project was exciting, as he had purchased a vacant allotment and wanted to build a 60m² garden house on it. I created a 3D model of the house, offering several facade options for the wood cladding, and integrated the model into photos my neighbor had taken of the site.

The goal was to provide him with a realistic sense of how the house would look in its final placement.

3D illustrations | Langebjerghallen | Humlebæk

Due to the expansion of Langebjerghallen in Humlebæk, which appeared quite dominant in the architectural drawings, particularly in relation to the view from my backyard, I decided to create a 3D model of the winning project. This was to better understand how the new building would be positioned in relation to our property.

Using the limited information from the architectural plans, I built the 3D model. The only major difference between my illustrations and the final building was that I missed including a single tower in my version.

In reality, the buildings take up more space than I initially interpreted from the drawings.

Through my 3D renderings, we proposed a solution where the building could be rotated 180 degrees, moving it further away from us while maintaining its architectural theme. However, this suggestion was not implemented. The bottom three pictures show suggestions from us neighbours.

Nonetheless, as neighbours, we managed to have some influence, creating an embankment near the parking lot, providing some visual shielding from the building.

3D interior design and architecture | From Furniture Layout to Sports Hall Planning

Before moving into my house, I created a 3D model of the entire building to gain a visual understanding of furniture placement and potential new arrangements.

This model allowed me to experiment with the layout of existing furniture and visualize how new furniture might fit into the space.

I also created renderings of my office in Keyshot to see how the room would look with different colors and to evaluate if my old sofa bed could be repainted in a new color. Additionally, I used the 3D model as a blueprint, which was helpful in various planning phases.

Furthermore, I modeled the entire townhouse complex to assess how the area would be affected by a new sports hall that was planned shortly after I moved in.

3D modelling of my former flat

I previously 3D-modelled my former apartment at Jagtvej 213, located in Østerbro, Copenhagen. The model allowed me to experiment with different colors for sliding doors and consider wallpaper for one of the walls, adding a personal and modern touch.

This 3D model later became an essential tool when the building required facade renovation. I recreated the entire building in 3D to assist with facade proposals that needed approval from the City of Copenhagen. Teytaud presented two pattern options for the facade, and I visualized both proposals in 3D to help the city council better understand the project.

The 3D illustrations played a key role in securing approval, and the renovation began in the fall of 2013.

Interior product design | Paintings - art work

My artwork is deeply rooted in sustainability. Most of my paintings are created on recycled materials, such as back panels from old cabinets and shelves, predominantly sourced from IKEA furniture. By using these discarded items, I give new life to materials that would otherwise go to waste. This approach is not only eco-friendly, but it also adds a unique authenticity and story to my paintings.

The colours I use are mostly leftover paints I've accumulated over time, adding depth and character to each piece. Every hue has its own narrative, creating a distinctive richness. My creative process is intuitive, allowing each painting to evolve organically, expressing a momentary feeling or atmosphere.

These paintings are currently displayed in my home, contributing to a personal and unique ambience. Through my art, I hope to inspire others to see the possibilities in reusing and to create with what surrounds them.

Auto styling | Truck design concept | Eliminating blind spots – with inspiration from helicopter cockpits | February 2012

From Idea to Innovative Truck Design
In an era of increasing urban traffic and the focus on cyclist and pedestrian safety, the idea to eliminate truck blind spots was born. Back in 2006, I started working on a radical new design that rethought the truck’s overall structure.

Solving Blind Spots – Inspired by Helicopters
To address blind spot issues, I drew inspiration from helicopters. Helicopters feature large, wraparound windows that give pilots better visibility forward and downward. I applied this concept to the truck cabin, designing multiple glass panels that provide a broader field of vision for the driver.

From Sketches to 3D Models
Beginning with hand-drawn sketches in 2006, I progressed to building a 3D model in **Alias** in 2008. This model focused on form and function. In February 2012, I redesigned the truck in **Alias StudioTools**, creating a streamlined version with aerodynamic and safety-oriented features. Inspired by nature, the design also takes shapes reminiscent of insects, such as ants.

A Forward-Thinking Vision for Urban Environments
The result is an innovative concept that blends function, aesthetics, and safety. By improving visibility and ergonomics, it addresses blind spots and the interaction with vulnerable road users. This design is a vision for how trucks can better integrate into future urban environments with a focus on safety and aesthetics.

Click on the image to view more details about the project.

Auto styling | Compact 4-Person Golf Cart | February 2012

This innovative design, conceptualized in 2008, was created as a response to existing Danish golf cart production that lacked creativity and originality.

Traditional golf carts often face the challenge of securing golf bags using impractical and inexpensive materials. In this concept, golf bags are seamlessly integrated into the vehicle, where clubs can easily be placed in built-in holders. This creates a more streamlined and functional design while eliminating the risk of bags falling off during play.

Ergonomics have been a major focus of this project. Instead of a traditional straight bench, I introduced a curved bench design that allows three adults to sit comfortably side by side at the front. This makes it quick and effortless for golfers to get on and off the cart after a shot.

This project showcases a blend of functionality, automotive design, and passion for improving the golfing experience.

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Auto styling | Redesign of a classic icon, the Jaguar E-type | January 2012

This project began as a school assignment during my second year at Coventry University in Spring 2003, where we were tasked with redesigning a classic car. I chose the Jaguar E-type, a design icon, and developed a detailed 3D model of my concept.

In 2012, I revisited the project, updated my design idea, and rebuilt the concept using 3D visualization tools such as Keyshot. This redesign process combined principles of autostyling, car design, and industrial design, resulting in a modern interpretation of the Jaguar E-type.

In December 2024, I refined the presentation by incorporating new menu visuals. I added pink-themed objects inspired by Jaguar’s branding direction in recent years, which has creatively played with pink elements like stones. Some images now feature pink flowers, plants, and a flamingo, elements that subtly reference Jaguar's bold, modern identity.

Despite the introduction of these vibrant pink details, I have ensured the car retains its masculine elegance and strong design language, balancing tradition and modernity without compromising its iconic status.

A few years after my redesign, Jaguar themselves introduced a new F-type concept that aligned closely with some of the ideas I explored.

Click on the image for more details.

Auto styling | Skoda Concept Sketches | June 2008

In June 2008, I spent my free time sketching a design concept inspired by Skoda, envisioning a smaller, two-door car. These sketches are the result of personal creative exploration and have no official connection to Skoda as a company – they simply represent my way of exploring auto styling and car design.

The sketches were drawn by hand with a focus on freehand perspective drawing, giving me the freedom to experiment with form and functionality. The result is a dynamic and compact car with sharp lines and a sporty profile, balancing elegance and practicality.

With this series of sketches, you can see how ideas take shape through the sketching process – a glimpse into the creative world of a car enthusiast and designer.

The Future of Trailer Design | Design concepts from June 2008

As part of a project related to trailers, I presented several ideas for design innovation in 2008, which I am now showcasing. My approach focused on enhancing both the functionality and aesthetics of trailers through creative solutions.

These concepts include:

• Rounded design: A proposal for a more aerodynamic and integrated trailer shape, featuring storage compartments beneath the floor for added practicality and stability.
• Folding trailer concept: Inspired by strollers, this vision suggests a collapsible trailer for easier storage when not in use. This concept was particularly forward-thinking, as a trailer or design company presented a similar idea a few years later.
• Adjustable wheels: Drawing inspiration from Citroën's hydraulic wheel technology, this concept aims to make loading and unloading ergonomically easier.

These designs, illustrated through freehand sketches and 3D renderings, represent a blend of functionality and innovative styling. I believe they have the potential to redefine how we perceive trailers today.

Auto styling | Volvo 340 redesign | January 2008

In this project, I revisited the Volvo 340, a compact car from the 80s, and reimagined how it could look using modern design elements from the time. I began with freehand sketches to explore various shapes and proportions, aiming to find a direction that aligned with Volvo’s design DNA while rethinking the car for a contemporary audience.

Once I had refined the concept on paper, I transitioned into 3D modeling using Alias software. This allowed me to translate my ideas into a tangible and detailed design.

My focus was on aerodynamics, modern lines, and functionality. I drew inspiration from Volvo’s concept cars and design language of the era, resulting in a car that merges heritage with innovation.

This project provided valuable insight into the design process, from initial sketches to digital visualization, and offered the opportunity to experiment with a variety of tools and techniques.

Brand identity | Website designing

Since 1997, I have been designing and optimizing websites with a focus on simplicity and usability.

My early websites featured colorful backgrounds and free domain setups until I purchased my first domain in late 1999. In the early 2000s, I transitioned to a minimalist design with white backgrounds, making the sites visually clean and easy to navigate.

I emphasize ensuring that my websites are fully compatible with all browsers and devices, including mobile platforms. Additionally, my HTML coding is optimized for fast loading times and search engine optimization (SEO).

Brand identity | Logos

My logo design journey began in 1993, when I first explored graphical elements using Corel Draw, my initial drawing software. The first logo I created was inspired by the front grills of cars, a design I often used in my early car sketches. This style is somewhat similar to the grill design seen today in Dacia cars, with the letters "DC" forming part of the grill.

By 1998, I shifted focus to more simplified logos, catering to stationery, business cards, and early websites, as I enrolled in graphic design schools to refine my skills.

During my time at Coventry University in 2002, I designed my own font for a school project, which became part of my logo. Blue remained my go-to color during this period. In 2004, one of my professors challenged me to rethink my logo, calling it a bit dull. This pushed me to create my current bold, orange design, which I still use today. I have occasionally used a black background for variety.

My logo is not just an aesthetic marker of my business but a symbol of the visual communication and brand identity services I offer to clients.

I design logos for both private individuals and companies, providing consultation on how a strong visual brand can enhance business identity and recognition.

Brand identity | Business cards

Since 1994, I have been experimenting with the design and aesthetics of my business cards, adapting the layouts based on the technology available, such as computers and printers. I have worked with transparent materials, previously used for overhead presentations, and I have laminated several cards. This has preserved their vibrant colors and kept them looking almost new to this day. However, the oldest cards have started sticking to plastic sleeves.

Over the years, I have experimented with colors, starting with safe blue tones before eventually deciding that orange should be the central color of my logo. In the beginning, I printed and cut the cards myself, but over time I moved to mass production, having them printed professionally.

My mindset has always been to create business cards that are not just practical but also communicate a company’s visual identity. With years of experience, I now offer advice to businesses looking to enhance their brand through aesthetic and functional design.

This text incorporates the words and ideas you mentioned (e.g., aesthetics, mindset, advising), while also providing a cohesive narrative that reflects your journey and expertise in business card design. Feel free to modify this to better suit your style or any additional thoughts!

Brand identity | Portfolio folders

Since 1999, I have created portfolio folders that I sent by postal mail.

Today, for interviews, I use an A3 folder that can be updated with new papers as needed. The folder contains plastic sleeves, making it easy to replace the content.

In the past, I also designed a portfolio newspaper with a circulation of around 2,000 copies, which was mailed out. The newspaper was a cost-effective solution for the mass production and distribution of my work.

SoMe networking concept | Danish Car Designers | Creator and webmaster

August 2007 - April 2014

Developed and managed danskebildesignere.dk (plus English domain danishcardesigners.com), a networking and profiling platform for Danish car designers.

The project provided valuable experience in SEO, online marketing, and network building. I worked on concept development, business planning, and sponsor outreach.

Despite limited support from potential members, the site became one of the top-ranked in its category on Google during its active period. This project gave me solid insights into building and promoting a digital platform.

Auto styling | Freehand concept sketches between 2005-2007

My car sketches from 2005-2007 showcase a creative process of transforming freehand sketches into rendered illustrations and 3D models.

These works include ideas for Audi, BMW, and Skoda concepts, created with various techniques such as marker, pen, and colored pencils.

Some sketches started as small drawings that were scanned and further developed with colors and shapes.

One example is a January 2006 sketch that served as the foundation for a quick 3D model.

Car design | Leisure sketches from South Africa 2004

During my internship as a design student at Volkswagen South Africa, I spent my free time exploring ideas and sketching VW car concepts.

These quick sketches showcase my passion for automotive design and reflect the inspiration I drew from the unique South African environment. Created outside of working hours, they provide a glimpse into my creative process during my time in Port Elizabeth

School projects

Coventry University. School of art & design

BA (hons) Transport / Product design • September 2001 - June 2005.

• 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
  ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making.
• Two projects suggested patented.
• Internship at Volkswagen, South Africa, Port Elizabeth.
• Final major project - Replacing a South African icon - A little VW (bakkie) pickup

Some of the projects from my studies at Coventry can be found on pages related to car design and transport design. Later, I revised and redesigned some of the concepts for further improvement, which can also be seen on these pages.

Coventry University | Foundation studies

Edexcel Diploma in Foundation Studies • September 2000 - May 2001

• This foundation course at Coventry University was crucial for my admission to the transport design program.
• It allowed me to explore various materials, techniques, and design thinking.
• Key projects included my final project and a three-day life drawing, which showcased my growth in figurative drawing and observational skills.

Krabbesholm College | Architecture and Design

August 1999 - June 2000 • krabbesholm.dk

In 1999-2000, I attended a year-long course at Krabbesholm Højskole, a renowned institution that attracts designers, architects, and artists from around scandinavia. Krabbesholm is known for its creative environment and strong educational programs in art, design, and architecture.

My course was divided into two semesters: the first focused on product design, where I worked on concept development and prototyping. In the second semester, I shifted to the architecture track, where we explored spatial understanding, sketching, and 3D modeling. Additionally, I took elective courses such as croquis drawing, which deepened my understanding of anatomy and form.

Krabbesholm has been a crucial milestone in my creative journey, providing me with a strong foundation in both architecture and design.

Copenhagen's Media Production School

Graphic Design on Mac and Windows • August 1998 - August 1999

One of the most important projects I worked on was editing *Subspace*, the member magazine for the official Danish Star Trek fan club, Trekkies.dk.

Due to local political decisions, the school was later closed.

Ulrik Hoff sketching course

September 1998 - June 1999

While studying at Copenhagen's Media and Production School, I was recommended to join a sketching course taught by artist Ulrik Hoff.

The course primarily focused on freehand drawing, with an emphasis on croquis sketching. Through this experience, I enhanced my ability to capture the human form and movement using quick, instinctive strokes.

The course helped deepen my understanding of anatomy, proportions, and the nuances of the human figure.