Portfolio Lars Roug
Consulting Projects and Personal Creations
This section offers a comprehensive overview of both my consulting projects and personal creative endeavors. As a designer, showcasing professional growth, innovative ideas, and creative processes over time is crucial. This collection highlights my work and the diverse concepts I've developed.
Several of these projects have been brought to life and are currently in production, while others remain conceptual, existing only as sketches or digital models. Regardless of their current stage, each project reflects my professional journey as a designer.
You can explore each project in more detail through the direct links provided in the menu on the right.
Overview of Design Services
For a more detailed review, this overview is available for print. Alternatively, a high-resolution English version can be downloaded as a PDF via the provided link.
Consultant projects
- Shipping design | Blue Technology | Lead Designer
- Mega Yacht design | Icon Yachts | Concept designer
- Brand identity | Polish psychologist practice | Logo and signage design
- Automotive design | Palle Steen Christensen - 3D design concept to the Funen Opera
- Architecture | SCSE Capital ApS | 3D modeler • stylist
- Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
- Bicycle design | The LithoNe city bicycle | 3D Design concept
- Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
- Architecture | Enemærke & Petersen A/S | Concept designer
- Product design | Project with two CBS Students | Concept Designer
- Product Design | T•Rex Effects | Technical Illustrator
- Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
- Product design | Brahe Design - SunQuick | Designer
- Automotive design | Volkswagen group, South Africa (VWSA) | internship
Design competitions
- Brand identity | Rockwool GC32 design competition
- Automotive design | Aquila Racing Cars ApS | Finalist
- Interior product design | Ilva design competition
Board-Driven initiative
Focused project areas
- Transport design | From concept to reality
- Product industrial design
- Architectural Illustrations and 3D Modeling
- Graphic visual design
Own projects
- Projects with Mr. Torben Nyegaard Poulsen
- Fashion apparel design | Jewelry concepts
- Product design | Chocolate design concepts
- Product interior design | Bar stool
- Product interior design | Dynamic sofa for large space
- Fashion apparel design | Eyewear design
- Product design | Letter box concept
- Interior product design | Lighting design concepts
- Interior product design | Vases and nips
- Fashion apparel design | Stilettos meet the sports world
- Colorful visualization of space layout in a holiday cottage
- Design and visualization of an allotment house project
- 3D illustrations | Langebjerghallen | Humlebæk
- 3D interior design and architecture | From Furniture Layout to Sports Hall Planning
- Architecture | 3D modelling of my former flat
- Interior product design | Paintings
- Brand identity I Website
- Brand identity | Logos
- Brand identity | Business cards
- Brand identity I Portfolio folders
- SoMe network concept | Danish car designers network website
School projects
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Consulting projects
Client list
For over 10 years, a wide range of companies have chosen to collaborate with Roug Design. Below is an overview of clients who have benefited from our expertise in design and product development.
If you require an external designer to assist with product development, I am ready to offer my experience and expertise. Whether it's designing a new product, further developing existing solutions, creating 3D visualizations, or preparing technical drawings, I can help bring your visions to life.
Design philosophy
With a strong foundation in industrial design, Roug Design is dedicated to creating products that align with your company's DNA. My focus is on combining usability with aesthetics to achieve the best possible result. Through close dialogue with you, we ensure that the design concept and needs are fully met. Depending on your requirements, I present the final design with detailed 3D visualizations, renderings, working drawings with precise measurements and material selections, as well as potential prototypes.
Some projects have resulted in products now in production, while others have remained as conceptual studies on paper or computer.
Overview of design services.
This page can be printed, and a high-quality English version can be downloaded as a PDF if preferred.
Shipping design | Blue Technology | Lead Designer
Design and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010
Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport.
Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results.
This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption.
Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.
Click the image to view more illustrations.
Mega Yacht design | Icon Yachts | Concept designer
Test project for the Dutch mega yacht company Icon Yachts • May 2011 - 2023.
As part of this project, I worked on a freelance basis, tasked with developing ideas for the design of mega yachts based on a 50-meter private yacht.
This was a test project with no fixed deadline, and I was asked to propose multiple innovative and sleek design concepts focusing on cutting-edge aesthetics, functionality, and the latest yacht-building technologies.
The project allowed me to explore creative boundaries and present multiple design ideas for the future of luxury yachts.
Brand identity | Polish psychologist practice | Logo and signage design
Psychologist practice • 2020
This logo was developed for a psychologist practice in Poland, drawing inspiration from my own design. I used the same custom font I created for my logo, adding a personal and recognizable touch.
Additionally, I designed a sign for the main entrance of the psychologist’s practice, reflecting the same aesthetic and professionalism.
Automotive design | Palle Steen Christensen - 3D design concept to the Funen Opera
Car styling • Theatre Performance Car • pallesteen.dk • September 2017.
In September 2017, I was hired by scenographer Palle Steen Christensen to develop and design a unique car concept for a theatre performance.
The concept was based on a Mercedes AMG roadster and was intended to be the centrepiece of the stage design.
During the performance, the car was meant to split apart dramatically, culminating in a staged accident at the end of the play.
Unfortunately, the project was halted after its first phase due to financial constraints. Instead, the theatre used an older vehicle and lighting effects to achieve a similar visual impact.
To view pictures cick on the image.
Architecture | SCSE Capital ApS | 3D modeler • stylist
3D Modelling and Design Proposals for Office Building Facade Renovation • April 2013
I was tasked with developing creative design solutions to revitalize the façade of a bland office building. Using advanced 3D modelling techniques, I produced detailed visualizations that transformed the building’s appearance from plain and uninspiring to a dynamic, welcoming structure.
My focus was on creating an aesthetic that was both visually appealing and functionally sustainable while respecting the original architectural lines.
The project was completed ahead of schedule and delivered before the deadline.
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Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
3D styling Ilse Jaobsen • May 2011
3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling.
This opened possibilities for future 3D scanning, streamlining the process for even more precise models.
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Bicycle Design | The LithoNe City Bicycle | 3D Design Concept
This project began as a client assignment in April 2010. The client requested a 3D model of a city bike concept. However, the project was halted after its initial phase due to lack of funding.
A year later, I completed the design with additional details, taking it on as a personal project to refine the concept.
Note: Due to threats and conflicts from the client over a decade after the project's start, I have removed specific references to the individual from my site while the issue is under investigation. Unfortunately, similar issues seem to have affected other designers worldwide.
Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009
Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.
This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.
Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.
The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.
Click on the picture to view the 3D illustrations.
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Architecture | Enemærke & Petersen A/S | Concept designer
Styling concept • eogp.dk • February 2010
This was a communication concept project where contractors and customers/residents could meet in a cozy, well-designed mobile container at the construction site. Inside the mobile container, people could find information about the progress of the renovation/construction project and engage in informal and pleasant conversations between the contractors and residents.
The project was a concept, and given that a significant amount of time has passed since the project was held, and the development manager who hired me for the project has now retired, I feel it is appropriate to present the koncept.
Product design | Project with two CBS Students | Concept Designer
Venturecup.dk • October 2007
Advised two students from Copenhagen Business School (CBS) in a business concept competition. They aimed to develop an electronic parking meter that could be placed on a car’s dashboard, automatically issuing a receipt upon parking.
I contributed as a designer to help visualize and refine their idea.
Although they did not progress further in the competition, the project was a valuable learning experience in product development and concept design.
Product Design | T•Rex Effects | Technical Illustrator
Technical Drawing • Music Industry • T•Rex Effects • June 2007
In June 2007, I was contacted by T•Rex Effects through Jobindex.dk to create detailed 2D technical drawings for a portable speaker concept tailored to modern music industry needs.
The project involved developing a precise technical visualization of the design and functionality of the speaker in a mobile format.
Although the concept did not go to market, it provided a valuable opportunity to explore product design for the audio industry, allowing me to emphasize both aesthetic appeal and technical accuracy.
Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
Concept styling to the medical market • mjid.dk • October 2006.
- Developed presentation drawings in Photoshop for a pharmaceutical product.
- Conceptual design and visualization for the medical market, focused on presenting a new sampling product.
I was contacted on short notice by Peter Møller to assist with the design and presentation of a medical product using Photoshop.
The project lasted a week and involved visualizing a concept for a sampling product.
Although the product was not ultimately pursued, this project enhanced my skills in Photoshop and the visual presentation of complex concepts.
Product design | Brahe Design - SunQuick | Designer
Industrial design • brahe-design.dk • October 2005
Design development of a liquid-bottle pump for SunQuick, currently marketed in Asia within the beverage industry.
The project involved comprehensive research on small pumps, sketching, and creating 1:1 foam models. I delivered a functional and visually appealing solution, earning recognition from Jakob Brahe-Pedersen, owner of Brahe Design, who appreciated my skills in sketching and marker techniques.
Automotive design | Volkswagen group, South Africa (VWSA) | Design internship
BET (Body, Electrical & Trim) department • Internship when studying at Coventry University • VW South Africa • June - September 2004
- Assisted with design changes for local market models, this includes colour & trim,
minor body and trim component changes, decals, design concepts for associated
projects. Citi Golf A1 - VWSA’s top selling car in South Africa. - Showcased various African leather car interior looks in Photoshop for the
international VW market. - Taught two VWSA designers in photoshop.
Design competitions
Brand identity | Rockwool GC32 design competition
In January 2021, Rockwool, the sponsor of Danish sailing, held a design competition to select the best sponsor paint scheme for the Danish GC32 racing team.
The competition ran between Christmas and New Year 2020, and I developed 14 main design concepts that could be combined in Photoshop, leading to 100 unique design proposals.
My design approach aimed to reflect Danish identity by drawing inspiration from Danish fan culture and national pride.
However, Rockwool ultimately prioritized its brand identity, selecting a winning design from Asia that highlighted Rockwool as the sponsor over the Danish theme.
You can download the PDF file I submitted (small format, 4 MB).
Automotive design | Aquila Racing Cars ApS | Finalist
aquilaracingcars.com • Januar 2014
In January 2014, I participated in a design competition to create a single-seater mini race car for Aquila Racing Cars. Together with Torben Nyegaard Poulsen, we had two weeks to develop a proposal, which was selected as one of the top seven to move forward.
In the next phase, we had eight weeks to refine and enhance our design. Finally, the seven finalist designs were showcased at Aquila’s exhibition stand during a racing car fair in January 2014.
Click on the image to view more pictures and a detailed description of the project.
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Interior product design | Ilva design competition
Torben Poulsen and I decided to participate in ILVA's design competition, which focused on creating a complete living room design.
Our previous experience collaborating on furniture concepts inspired us to contribute additional pieces to our collection.
The competition provided an opportunity to showcase a cohesive design series that combines functionality and aesthetics. Our designs emphasized simplicity, elegance, and ease of production, with each piece having a unique, modular quality that would fit seamlessly into any contemporary home.
To view details click on the picture.
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Board-driven initiative
The housing association Østerpark and Teytaud Rådgivende Ingeniører A/S | 3D Stylist
Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.
In connection with the renovation of Østerpark’s building on Jagtvej, where I was a housing association board member, I collaborated with TEYTAUD Consulting Engineers A/S to develop 3D models of facade proposals.
The proposals were created for the City of Copenhagen's Technical and Environmental Administration to approve the renovation plans.
TEYTAUD presented two facade pattern proposals, which I integrated into my 3D model of the building. This allowed the City of Copenhagen to visualise and approve the renovation.
The renovation commenced in the fall of 2013.
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Focused project areas
Transport design | From concept to reality
As the founder and driving force behind R-Design, I specialize in creating innovative solutions in transport design. Working closely with my clients, I bring unique design concepts to life, blending aesthetics, functionality, and cutting-edge technology. With years of experience in the field, I’ve had the opportunity to design everything from modern electric vehicles and trucks to ergonomic interior solutions and custom aftermarket products.
Each project is a chance to think outside the box and develop vehicles that not only look great but also meet the highest standards of comfort and performance. I also offer graphic solutions, such as custom decals that add a personal touch to vehicles, as well as wheel designs that enhance their visual appeal.
My goal is to deliver tailored solutions that meet the specific needs of my clients, guiding them from concept to finished product—whether it’s car design, transport concepts, or graphic detailing. I'm ready to collaborate with you on your next design journey.
Click on the picture for details.
Product industrial design
On this page, you'll find an overview of consulting tasks and personal projects in product design and concept development.
If you need advice or an external designer for your project, I am available to assist. Whether it's about creating a new product, further developing an existing one, 3D visualizations, or technical drawings, I am ready to help.
Click on the image to see details about the projects.
Architectural illustrations and 3D Modeling
Roug Design offers a range of architectural design solutions, with a particular focus on 3D modeling and visualization. Using advanced tools like Alias Studio Tools, I create aesthetic and functional solutions that support various construction projects.
Through past projects, I have contributed to everything from facade renovations and concept designs to private homes and commercial buildings. Some highlights include:
- Office Building Facade (SCSE Capital ApS) – Developed modern facade designs, transforming a nondescript building into a dynamic structure.
- Renovation Projects (Boligforeningen Østerpark and Teytaud)** – 3D visualizations used to present facade pattern options to the Municipality of Copenhagen.
- Mobile Meeting Containers (Enemærke & Petersen A/S) – Concept design of a portable container for informal meetings between craftsmen and residents.
- Private and Neighbor Projects – 3D modeling of both my home, neighbor’s projects, and a garden house to support design and approval processes.
My approach combines industrial precision with creative solutions, aiming to deliver visualizations that seamlessly integrate into their surroundings and provide projects with a unique identity.
Click on the image to see details about the projects.
Graphic visual design
My journey towards becoming an industrial designer began in the early 1990s when I first discovered the joy of creating graphic visual expressions on a computer. At that time, there was a lot of buzz about the emerging role of the multimedia designer—a fascinating concept, though its exact definition and scope were still unclear.
At one point, a career advisor suggested I become a sign painter. However, the term didn’t resonate with my design aspirations. If they had instead mentioned titles like "sign designer," "sign stylist," or "sign graphic artist," it would have aligned much more closely with my interest in design.
I’m not the typical automotive designer who could draw in freehand perspective before I could walk, and no, my first words weren’t "design" or "car."
My path to becoming an industrial designer took me through alternative educational routes such as folk high schools and production schools—some more relevant and useful than others. Before I even began my formal studies, I had already accumulated substantial experience in graphic design, skills that I continue to actively apply in my work today.
Own projects
Projects with Mr. Torben Nyegaard Poulsen
I have the pleasure of collaborating with designer Torben Nyegaard Poulsen on several exciting projects. Torben, who also has a background in transport design from Coventry University (08), and I began our collaboration when he needed a 3D model of his rim design for his graduation project—a sports car concept for Citroën.
Since then, we have worked together on a range of projects, including:
- A design competition for Aquila Racing Cars ApS
- A boat project that we have now resumed and are considering linking with the electric motorcycle project
- A furniture concept submitted to an Ilva design competition, where we later expanded the series with additional furniture and decor pieces
- A Salvador Dali-inspired wine glass that I 3D-modeled for Torben, for which we also created a prototype
- A sculptural flat-screen TV concept with a unique design form
Additionally, we are working on a motorcycle project that is now close to production. This project has evolved from a hobby design concept to an innovative electric motorcycle product. Together with Poulsen Motors’ founder, Torben Poulsen, I contributed 3D modeling, illustrations, and development suggestions.
Fashion apparel design | Jewelry concepts
I have ventured into the world of jewelry design through my 3D software, experimenting with unique and sensual shapes for rings and bracelets.
Playing with materials like gold, silver, and other luxurious metals, I’ve crafted elegant and seductive designs.
Using advanced rendering techniques in Keyshot, I’ve brought these pieces to life, showcasing their exclusive and luxurious appeal.
Product design | Chocolate design concepts
In this project, I explored the development of chocolate concepts, combining graphic design and product design to create unique chocolate shapes.
Using Alias StudioTools, I developed a series of simple shapes that were later visualized in 3D.
To visualize the final 3D chocolate designs, I used KeyShot to create rendered chocolate shapes with realistic materials and detailed texture and lighting.
This allowed experimentation with various digital chocolate designs and testing how the form and surface would appear in real life.
The project demonstrates the potential of creating modern chocolate concepts through digital design and advanced visualization techniques. The result is a series of product designs with an elegant and innovative approach to the chocolate industry, combining visual aesthetics with functional properties.
This work illustrates how chocolate design can be developed and shaped using Danish concept design and digital technology.
Interior product design | Bar stool concept
I have experimented with the design of a bar stool that combines a light and classic look with modern lines.
The dynamic shape of the seat is inspired by the automotive industry, with a bold Ferrari-red color emphasizing the stool's sporty and daring appearance.
The design was developed in KeyShot, where I explored various color and material options to highlight the stool's details and aesthetics.
Product interior design | Dynamic sofa for large spaces
The idea behind this sofa was to experiment with 3D design in Alias StudioTools.
The result is a large sofa, suitable for public spaces, either indoors or outdoors.
The design incorporates elements of automotive styling, with reflections playing a key role in shaping the form.
In KeyShot renderings, the sofa is shown in a striking red, emphasizing its modern and eye-catching appearance. With its organic lines and dynamic design, this sofa is perfect for larger areas where both aesthetics and functionality are essential.
Click on the image to view images in larger size.
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Fashion apparel design | Eyewear Design Concepts
As someone who has worn glasses since I was five, I have a deep connection to eyewear. However, this has also made the design process quite challenging, as I have to take off my glasses to study them. Balancing my personal experience with the technical aspects of eyewear design has been an exciting challenge.
In my latest project, I’ve developed two eyewear concepts: a pair of sports glasses and a pair of everyday glasses. Both designs are inspired by principles from transportation design, where form, function, and aerodynamics play a key role. I aimed to create glasses that are not only aesthetically pleasing but also functional in different daily and active scenarios.
The sports glasses are designed with a focus on comfort and stability during movement, using carefully selected materials and forms to ensure a lightweight and ergonomic fit.
The everyday glasses are crafted as a sleek and timeless solution, designed to be worn throughout the day without compromising on comfort. The emphasis here is on a minimalist expression that still exudes personality and quality.
Both eyewear concepts reflect my interest in combining aesthetics with technology while drawing inspiration from streamlined forms and functional solutions found in transportation design, alongside my experience as a glasses wearer.
Product design | Letter box concept
This letterbox concept is inspired by Apple's streamlined and minimalist design aesthetics, particularly their use of simple and elegant stands, as seen in their monitors.
I aimed to create a product where the letterbox and its stand are integrated into a seamless unit, eliminating the need for traditional, cumbersome installations like deep holes and long poles. Instead, my solution is both stylish and functional, making it easy to place the letterbox while ensuring it stands out visually.
In short, this design challenges the conventional perception of what a letterbox looks like and how it functions.
Interior product design | Lighting design concepts
This project involved experimenting with lamp designs using Alias StudioTools, a 3D modelling software I am using.
The focus was on form development and the realistic portrayal of light, aiming to capture how the light interacts with various shapes and materials.
This was also an exercise in 3D modelling, where I practised rendering the lamps with natural-looking light effects.
The forms range from futuristic to minimalist, each exploring different approaches to lighting in both practical and aesthetic terms.
Interior product design | Vases and knick-knacks
In this project, I explored the design of vases, playing with shapes and materials in 3D. Using Alias StudioTools for modelling and KeyShot for material rendering, the project was an experiment in form and surface treatment.
The goal was to explore different textures and finishes, resulting in vases that are both functional and visually striking.
This project was part of a fast-paced idea development phase where the emphasis was on quick, creative experimentation.
Fashion apparel design | Stilettos meet the sports world
This project was born from a desire to explore and rethink the shape of a high-heeled shoe. The vision was to merge elegance with sports aesthetics, resulting in the development of a 3D model of a stiletto that incorporates sports logos. My aim was to visualize how a sports brand could enter the high-heel market and thereby redefine shoe design. I used size 35 as a starting point for the basic form and then experimented with different heel shapes and approaches.
Unexpected attention on fake sales websites
In March 2021, I discovered that images of this concept were being misused on fake sales websites where the shoes were falsely offered for sale. Even though the shoes do not exist in reality, there were fabricated positive reviews from "buyers." I tried to warn potential buyers through reviews but without success. To protect my work, I added text to the images, clearly stating that it is a 3D illustration only.
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Colorful visualization of space layout in a holiday cottage
This project started with an idea from my neighbor, who wanted a new wooden facade for a holiday cottage.
As the project progressed, however, the focus shifted to reconfiguring the interior layout to improve the flow of spaces. The architect initially on the project did not have the time or the ability to work with 3D modeling, so I was brought in to create a clearer visualization.
In this project, I designed the interior layout and structure of the rooms, as illustrated in the 3D models where each room is color-coded for easy understanding.
This approach makes it straightforward to visualize the position and function of each room. Additionally, I explored solutions for a staircase that would provide access to a small loft area, which could be used as additional living or storage space.
Through this project, I was able to merge practical design with visual clarity, resulting in a comprehensible and functional interior layout overview.
Design and visualization of an allotment house project
In Humlebæk north of Copenhagen, I have a neighbor who often comes up with creative ideas and sometimes needs my help to bring them to life in 3D.
This particular project was exciting, as he had purchased a vacant allotment and wanted to build a 60m² garden house on it. I created a 3D model of the house, offering several facade options for the wood cladding, and integrated the model into photos my neighbor had taken of the site.
The goal was to provide him with a realistic sense of how the house would look in its final placement.
3D illustrations | Langebjerghallen | Humlebæk
Due to the expansion of Langebjerghallen in Humlebæk, which appeared quite dominant in the architectural drawings, particularly in relation to the view from my backyard, I decided to create a 3D model of the winning project. This was to better understand how the new building would be positioned in relation to our property.
Using the limited information from the architectural plans, I built the 3D model. The only major difference between my illustrations and the final building was that I missed including a single tower in my version.
In reality, the buildings take up more space than I initially interpreted from the drawings.
Through my 3D renderings, we proposed a solution where the building could be rotated 180 degrees, moving it further away from us while maintaining its architectural theme. However, this suggestion was not implemented. The bottom three pictures show suggestions from us neighbours.
Nonetheless, as neighbours, we managed to have some influence, creating an embankment near the parking lot, providing some visual shielding from the building.
3D interior design and architecture | From Furniture Layout to Sports Hall Planning
Before moving into my house, I created a 3D model of the entire building to gain a visual understanding of furniture placement and potential new arrangements.
This model allowed me to experiment with the layout of existing furniture and visualize how new furniture might fit into the space.
I also created renderings of my office in Keyshot to see how the room would look with different colors and to evaluate if my old sofa bed could be repainted in a new color. Additionally, I used the 3D model as a blueprint, which was helpful in various planning phases.
Furthermore, I modeled the entire townhouse complex to assess how the area would be affected by a new sports hall that was planned shortly after I moved in.
3D modelling of my former flat
I previously 3D-modelled my former apartment at Jagtvej 213, located in Østerbro, Copenhagen. The model allowed me to experiment with different colors for sliding doors and consider wallpaper for one of the walls, adding a personal and modern touch.
This 3D model later became an essential tool when the building required facade renovation. I recreated the entire building in 3D to assist with facade proposals that needed approval from the City of Copenhagen. Teytaud presented two pattern options for the facade, and I visualized both proposals in 3D to help the city council better understand the project.
The 3D illustrations played a key role in securing approval, and the renovation began in the fall of 2013.
Interior product design | Paintings - art work
My artwork is deeply rooted in sustainability. Most of my paintings are created on recycled materials, such as back panels from old cabinets and shelves, predominantly sourced from IKEA furniture. By using these discarded items, I give new life to materials that would otherwise go to waste. This approach is not only eco-friendly, but it also adds a unique authenticity and story to my paintings.
The colours I use are mostly leftover paints I've accumulated over time, adding depth and character to each piece. Every hue has its own narrative, creating a distinctive richness. My creative process is intuitive, allowing each painting to evolve organically, expressing a momentary feeling or atmosphere.
These paintings are currently displayed in my home, contributing to a personal and unique ambience. Through my art, I hope to inspire others to see the possibilities in reusing and to create with what surrounds them.
Brand identity | Website designing
Since 1997, I have been designing and optimizing websites with a focus on simplicity and usability.
My early websites featured colorful backgrounds and free domain setups until I purchased my first domain in late 1999. In the early 2000s, I transitioned to a minimalist design with white backgrounds, making the sites visually clean and easy to navigate.
I emphasize ensuring that my websites are fully compatible with all browsers and devices, including mobile platforms. Additionally, my HTML coding is optimized for fast loading times and search engine optimization (SEO).
Brand identity | Logos
My logo design journey began in 1993, when I first explored graphical elements using Corel Draw, my initial drawing software. The first logo I created was inspired by the front grills of cars, a design I often used in my early car sketches. This style is somewhat similar to the grill design seen today in Dacia cars, with the letters "DC" forming part of the grill.
By 1998, I shifted focus to more simplified logos, catering to stationery, business cards, and early websites, as I enrolled in graphic design schools to refine my skills.
During my time at Coventry University in 2002, I designed my own font for a school project, which became part of my logo. Blue remained my go-to color during this period. In 2004, one of my professors challenged me to rethink my logo, calling it a bit dull. This pushed me to create my current bold, orange design, which I still use today. I have occasionally used a black background for variety.
My logo is not just an aesthetic marker of my business but a symbol of the visual communication and brand identity services I offer to clients.
I design logos for both private individuals and companies, providing consultation on how a strong visual brand can enhance business identity and recognition.
Brand identity | Business cards
Since 1994, I have been experimenting with the design and aesthetics of my business cards, adapting the layouts based on the technology available, such as computers and printers. I have worked with transparent materials, previously used for overhead presentations, and I have laminated several cards. This has preserved their vibrant colors and kept them looking almost new to this day. However, the oldest cards have started sticking to plastic sleeves.
Over the years, I have experimented with colors, starting with safe blue tones before eventually deciding that orange should be the central color of my logo. In the beginning, I printed and cut the cards myself, but over time I moved to mass production, having them printed professionally.
My mindset has always been to create business cards that are not just practical but also communicate a company’s visual identity. With years of experience, I now offer advice to businesses looking to enhance their brand through aesthetic and functional design.
This text incorporates the words and ideas you mentioned (e.g., aesthetics, mindset, advising), while also providing a cohesive narrative that reflects your journey and expertise in business card design. Feel free to modify this to better suit your style or any additional thoughts!
Brand identity | Portfolio folders
Since 1999, I have created portfolio folders that I sent by postal mail.
Today, for interviews, I use an A3 folder that can be updated with new papers as needed. The folder contains plastic sleeves, making it easy to replace the content.
In the past, I also designed a portfolio newspaper with a circulation of around 2,000 copies, which was mailed out. The newspaper was a cost-effective solution for the mass production and distribution of my work.
SoMe networking concept | Danish Car Designers | Creator and webmaster
August 2007 - April 2014
Developed and managed danskebildesignere.dk (plus English domain danishcardesigners.com), a networking and profiling platform for Danish car designers.
The project provided valuable experience in SEO, online marketing, and network building. I worked on concept development, business planning, and sponsor outreach.
Despite limited support from potential members, the site became one of the top-ranked in its category on Google during its active period. This project gave me solid insights into building and promoting a digital platform.
School projects
Coventry University. School of art & design
BA (hons) Transport / Product design • September 2001 - June 2005.
- 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making. - Two projects suggested patented.
- Internship at Volkswagen, South Africa, Port Elizabeth.
- Final major project - Replacing a South African icon - A little VW (bakkie) pickup
Some of the projects from my studies at Coventry can be found on pages related to car design and transport design. Later, I revised and redesigned some of the concepts for further improvement, which can also be seen on these pages.
Coventry University | Foundation studies
Edexcel Diploma in Foundation Studies • September 2000 - May 2001
- This foundation course at Coventry University was crucial for my admission to the transport design program.
- It allowed me to explore various materials, techniques, and design thinking.
- Key projects included my final project and a three-day life drawing, which showcased my growth in figurative drawing and observational skills.
Krabbesholm College | Architecture and Design
August 1999 - June 2000 • krabbesholm.dk
In 1999-2000, I attended a year-long course at Krabbesholm Højskole, a renowned institution that attracts designers, architects, and artists from around scandinavia. Krabbesholm is known for its creative environment and strong educational programs in art, design, and architecture.
My course was divided into two semesters: the first focused on product design, where I worked on concept development and prototyping. In the second semester, I shifted to the architecture track, where we explored spatial understanding, sketching, and 3D modeling. Additionally, I took elective courses such as croquis drawing, which deepened my understanding of anatomy and form.
Krabbesholm has been a crucial milestone in my creative journey, providing me with a strong foundation in both architecture and design.
Copenhagen's Media Production School
Graphic Design on Mac and Windows • August 1998 - August 1999
One of the most important projects I worked on was editing *Subspace*, the member magazine for the official Danish Star Trek fan club, Trekkies.dk.
Due to local political decisions, the school was later closed.
Ulrik Hoff sketching course
September 1998 - June 1999
While studying at Copenhagen's Media and Production School, I was recommended to join a sketching course taught by artist Ulrik Hoff.
The course primarily focused on freehand drawing, with an emphasis on croquis sketching. Through this experience, I enhanced my ability to capture the human form and movement using quick, instinctive strokes.
The course helped deepen my understanding of anatomy, proportions, and the nuances of the human figure.
