Clients
Client list
For over a decade, leading companies across automotive, yacht, and industrial sectors have chosen Roug Design for strategic design solutions. This portfolio showcases successful collaborations where professional design and advanced visualization have driven product development forward.
As an external design partner, I offer comprehensive expertise in new product development, design refinement, 3D visualization, and technical documentation. Each project benefits from proven experience with industry-standard tools like Alias Studio Tools and KeyShot, ensuring efficient development from concept to production-ready designs.
These collaborations span multiple industries and design challenges, delivering:
- Automotive Design & Styling - from concept development to production-ready solutions
- Yacht Design & Marine Solutions - exterior and interior design with proven sales impact
- Industrial Product Development - turning concepts into manufacturable designs
- Professional 3D Visualization - reducing development costs through early-stage validation
- Technical Documentation - comprehensive drawings and specifications for production
- Design Consultancy - strategic input for product development and market positioning
Design philosophy
With a strong foundation in industrial design, Roug Design is dedicated to creating products that align with your company's DNA. My focus is on combining usability with aesthetics to achieve the best possible result. Through close dialogue with you, we ensure that the design concept and needs are fully met. Depending on your requirements, I present the final design with detailed 3D visualizations, renderings, working drawings with precise measurements and material selections, as well as potential prototypes.
Some projects have resulted in products now in production, while others have remained as conceptual studies on paper or computer.
Overview of design services.
This page can be printed, and a high-quality English version can be downloaded as a PDF if preferred.
Consultant projects
- Shipping design | Blue Technology | Lead Designer
- Mega Yacht design | Icon Yachts | Concept designer
- Brand identity | Polish psychologist practice | Logo and signage design
- Automotive design | Palle Steen Christensen - 3D design concept to the Funen Opera
- Architecture | SCSE Capital ApS | 3D modeler • stylist
- Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
- Bicycle design | The LithoNe city bicycle | 3D Design concept
- Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
- Architecture | Enemærke & Petersen A/S | Concept designer
- Product design | Project with two CBS Students | Concept Designer
- Product Design | T•Rex Effects | Technical Illustrator
- Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
- Product design | Brahe Design - SunQuick | Designer
- Automotive design | Volkswagen group, South Africa (VWSA) | internship
consulting projects
Shipping design | Blue Technology | Lead Designer
Design and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010
Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport.
Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results.
This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption.
Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.
Click the image to view more illustrations.
Mega Yacht design | Icon Yachts | Concept designer
Test project for the Dutch mega yacht company Icon Yachts • May 2011 - 2023.
As part of this project, I worked on a freelance basis, tasked with developing ideas for the design of mega yachts based on a 50-meter private yacht.
This was a test project with no fixed deadline, and I was asked to propose multiple innovative and sleek design concepts focusing on cutting-edge aesthetics, functionality, and the latest yacht-building technologies.
The project allowed me to explore creative boundaries and present multiple design ideas for the future of luxury yachts.
Brand identity | Polish psychologist practice | Logo and signage design
Psychologist practice • 2020
This logo was developed for a psychologist practice in Poland, drawing inspiration from my own design. I used the same custom font I created for my logo, adding a personal and recognizable touch.
Additionally, I designed a sign for the main entrance of the psychologist’s practice, reflecting the same aesthetic and professionalism.
Automotive design | Palle Steen Christensen - 3D design concept to the Funen Opera
Car styling • Theatre Performance Car • pallesteen.dk • September 2017.
In September 2017, I was hired by scenographer Palle Steen Christensen to develop and design a unique car concept for a theatre performance.
The concept was based on a Mercedes AMG roadster and was intended to be the centrepiece of the stage design.
During the performance, the car was meant to split apart dramatically, culminating in a staged accident at the end of the play.
Unfortunately, the project was halted after its first phase due to financial constraints. Instead, the theatre used an older vehicle and lighting effects to achieve a similar visual impact.
To view pictures cick on the image.
Architecture | SCSE Capital ApS | 3D modeler • stylist
3D Modelling and Design Proposals for Office Building Facade Renovation • April 2013
I was tasked with developing creative design solutions to revitalize the façade of a bland office building. Using advanced 3D modelling techniques, I produced detailed visualizations that transformed the building’s appearance from plain and uninspiring to a dynamic, welcoming structure.
My focus was on creating an aesthetic that was both visually appealing and functionally sustainable while respecting the original architectural lines.
The project was completed ahead of schedule and delivered before the deadline.
Animation VR
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More information on animation VR
Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
3D styling Ilse Jaobsen • May 2011
3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling.
This opened possibilities for future 3D scanning, streamlining the process for even more precise models.
Animation VR
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More information on animation VR
Bicycle Design | The LithoNe City Bicycle | 3D Design Concept
This project began as a client assignment in April 2010. The client requested a 3D model of a city bike concept. However, the project was halted after its initial phase due to lack of funding.
A year later, I completed the design with additional details, taking it on as a personal project to refine the concept.
Note: Due to threats and conflicts from the client over a decade after the project's start, I have removed specific references to the individual from my site while the issue is under investigation. Unfortunately, similar issues seem to have affected other designers worldwide.
Yacht design | Nordship Yachts ApS | 3D modeling and advisory designer
Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009
Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.
This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.
Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.
The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.
Click on the picture to view the 3D illustrations.
Animation VR
Move the mouse over the image and press the left button to interact.
More information on animation VR
Architecture | Enemærke & Petersen A/S | Concept designer
Styling concept • eogp.dk • February 2010
This was a communication concept project where contractors and customers/residents could meet in a cozy, well-designed mobile container at the construction site. Inside the mobile container, people could find information about the progress of the renovation/construction project and engage in informal and pleasant conversations between the contractors and residents.
The project was a concept, and given that a significant amount of time has passed since the project was held, and the development manager who hired me for the project has now retired, I feel it is appropriate to present the koncept.
Product design | Project with two CBS Students | Concept Designer
Venturecup.dk • October 2007
Advised two students from Copenhagen Business School (CBS) in a business concept competition. They aimed to develop an electronic parking meter that could be placed on a car’s dashboard, automatically issuing a receipt upon parking.
I contributed as a designer to help visualize and refine their idea.
Although they did not progress further in the competition, the project was a valuable learning experience in product development and concept design.
Product Design | T•Rex Effects | Technical Illustrator
Technical Drawing • Music Industry • T•Rex Effects • June 2007
In June 2007, I was contacted by T•Rex Effects through Jobindex.dk to create detailed 2D technical drawings for a portable speaker concept tailored to modern music industry needs.
The project involved developing a precise technical visualization of the design and functionality of the speaker in a mobile format.
Although the concept did not go to market, it provided a valuable opportunity to explore product design for the audio industry, allowing me to emphasize both aesthetic appeal and technical accuracy.
Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
Concept styling to the medical market • mjid.dk • October 2006.
- Developed presentation drawings in Photoshop for a pharmaceutical product.
- Conceptual design and visualization for the medical market, focused on presenting a new sampling product.
I was contacted on short notice by Peter Møller to assist with the design and presentation of a medical product using Photoshop.
The project lasted a week and involved visualizing a concept for a sampling product.
Although the product was not ultimately pursued, this project enhanced my skills in Photoshop and the visual presentation of complex concepts.
Product design | Brahe Design - SunQuick | Designer
Industrial design • brahe-design.dk • October 2005
Design development of a liquid-bottle pump for SunQuick, currently marketed in Asia within the beverage industry.
The project involved comprehensive research on small pumps, sketching, and creating 1:1 foam models. I delivered a functional and visually appealing solution, earning recognition from Jakob Brahe-Pedersen, owner of Brahe Design, who appreciated my skills in sketching and marker techniques.
Automotive design | Volkswagen group, South Africa (VWSA) | Design internship
BET (Body, Electrical & Trim) department • Internship when studying at Coventry University • VW South Africa • June - September 2004
- Assisted with design changes for local market models, this includes colour & trim,
minor body and trim component changes, decals, design concepts for associated
projects. Citi Golf A1 - VWSA’s top selling car in South Africa. - Showcased various African leather car interior looks in Photoshop for the
international VW market. - Taught two VWSA designers in photoshop.
Investing in Your Product's Success
For over a decade, Roug Design has delivered innovative solutions across multiple industries - from mega yachts to automotive design, and from industrial products to architectural visualization. Each project represents not just a design solution, but a strategic investment in your product's success. Through detailed 3D visualization and professional design work, you can evaluate and refine your product before committing to costly production processes, significantly reducing both risk and development costs.
This approach has proven particularly valuable for clients like Nordship Yachts, where 3D illustrations helped secure pre-construction sales, demonstrating how early design investment can directly impact your bottom line. Whether you're looking to develop a new product, enhance existing designs, or create compelling 3D visualizations, I bring the same level of dedication and professional excellence that has satisfied clients from Blue Technology to Volkswagen South Africa.
Let's discuss how we can transform your design challenges into successful, market-ready solutions while maximizing your return on investment.