About Roug design
Roug Design is a specialized design firm offering expertise in 3D modeling and concept development, with a strong focus on form and styling, primarily within the automotive and marine industries. We also provide tailored solutions in industrial design, applying the same advanced principles used in transportation design.
As a design consultant, Roug Design collaborates with a diverse range of clients who value the unique blend of creative passion and solid industry experience. We take pride in delivering results that not only meet but exceed our clients' expectations.
Roug Design is a sole proprietorship owned and operated by Lars Roug, an experienced transportation designer with a BA (Hons) in Transport/Product Design from Coventry University. Lars’ background in designing cars, boats, and ergonomic solutions ensures that every project is executed with a high level of expertise and attention to detail.
The design studio is located in the scenic town of Humlebæk, just 30 minutes north of Copenhagen and 20 minutes south of Helsingør, providing an inspiring setting for creative work.
Competence-services
Car design – Auto styling
Design development and design within car design as an example for:
- Design of a new car concept
- Electric cars
- Trucks
- Ergonomic interior design solutions
- Aftermarket products for the automotive market
- Rim design
- Graphic solutions for vehicles (decals)
Boat design
- Concept design and 3D modeling of new boats, such as, design and styling for the design of:
- decks
- cabins
- and new thinking within yacht interiors.
- Suggested graphic paint for boat hooks and sails (decals) for company corporate branding.
- More info
3D modeling
- Check the value of your investment with 3D Modeling.
- Roug design visualizes your products / dreams with 3D Modeling.
- With 3D Modeling you can have the value of your products tested before production.
- Save money on your product development with 3D Modeling - avoid critical mistakes
- 3D Modeling is crucial in your product development.
Animation VR
- Roug design offers Animation VR.
- On the following page are all animation VR collected.
Product industrial design
In addition to transportation design Roug Design also offers design projects in the Industrial design market
On this page, you'll find an overview of consulting tasks and personal projects in product design and concept development.
If you need advice or an external designer for your project, I am available to assist. Whether it's about creating a new product, further developing an existing one, 3D visualizations, or technical drawings, I am ready to help.
Click on the image to see details about the projects.
Graphic design
- Logo design - Graphic design development of logo in close collaboration with the customer, to come up with some suggestions that can be worked from and develop.
- Identity branding - Visual identity - business cards, stationery. Suggestions for web pages .
- DTP - Do you have a text that needs to be set up with pictures, for example in a report, it needs to be made more exciting and I want it to look better than just something written in a regular writing program, I have the tools for that.
View more details at graphic design.
Contract and prices
Price and subscription voucher scheme
Introduction prepay
Advance payment on introductory price amounts. The amount covers i.a. the time Roug design (Rd) spends on researching and finding out what the assignment consists of. In addition, what information must be obtained from the customer before the project can begin.
During the introduction period, Rd will suggest the most obvious contract form and discount scheme, in relation to the assessed scope of the project.
Subscription agreement.
Rd offers 3 different subscription schemes, all of which run over 12 months. The more hours you sign up for as a customer, the higher the discount you will receive. During this 12-month period, the amount (Value amount) is written down according to the selected subscription.
The size of the discount depends solely on the business volume.
The advantage of signing up for more hours is that it gives more opportunity for the project to be designed, changed and adapted within the year. In addition to making sure that the desired resources in Rd are present and taking into account that there may be periods during a year when a design task can stand still.
Contact for prices
If the selected subscription is not full used in the end of the 12-month period entered into, up to 75% of the unused initial value can be transferred to a new subsequent 12-month period. This will only be possible by entering into a new framework agreement.
If you wish to continue cooperation and subscription after the 12 months, or after the working hours have been consumed, this will be agreed at the time in question.
Different type of negotiation
It is not possible to negotiate other offers or discounts that are outside of Rd’s normal hourly price or the discount scheme already stated.
Responsibility
Whether a design concept goes into production or whether there are investors for the project is irrelevant to Rd and can therefore never be held responsible.
Ownership
Rd owns the concept until the final payment is made by the customer. This means that the customer does NOT have the right to use the material publicly, on a website, etc. It is also not legal for the project to be put into production. Until the final payment is made, it is only Rd who has directed to mention the project in his portfolio.
In production
If a project goes into production, a new contract must be written between Rd and the customer, which must deal with topics such as: ownership rights, possible royalty agreement, and how Rd is referred to in the project.
Profile Lars Roug
Lars Roug: Creative and Structured Designer with a Focus on Quality
With a keen eye for quality and a creative approach to design, Lars works purposefully and methodically to create solutions that combine innovative thinking with a deep understanding of the client's needs. He thrives on thinking outside the box but also recognizes the importance of working within established frameworks, where structure and transparency are paramount.
Lars is known for his ability to develop and transform ideas into concrete concepts. His open mind and expansive imagination mean that a simple conversation often leads to a range of new and exciting ideas. With over 15 years of experience in the design industry, he has been behind numerous creative projects and has run his own design company since its founding in 2006.
Although Lars is an idea-rich and visionary designer, he has faced challenges in finding the right network to support and market his work. He is not commercially driven, preferring to focus on the creative aspects while others handle the commercial side.
Over the years, Lars has evolved into a designer who not only generates ideas but also has a deep understanding of the challenges that creative individuals can face in a commercial world. Despite early career setbacks, he has continued to pursue his visions and create value through his work.
To job applicants
Job applicants
Roug design has no open positions, but is happy to receive unsolicited inquiries, which has often happened that the undersigned has received unsolicited inquiries either from well-qualified engineers and designers. It should be noted that Roug design is a one-man company and the design studio is in the undersigned's home in Humlebæk.
In terms of possible work for designers and engineers, Roug design works every day to be seen and heard. Therefore, Roug design are more interested in a usable network of designers and engineers than being able to offer a job.
Internship applicants
Roug design can offer some sort of internships to school students, like job applicants have Roug design also received mails from students who was looking for an internship.
If a student from a school wants to apply, it will be preferred that the inquiry takes place via the student's teacher or school supervisor.
Assignment for job / internship applicants.
I would like to give the applicant an assignment, it is an assignment that can be solved either by writing in the application or in a preparation for a possible meeting:
- How do you see Roug see design, as a brand.
- How would you brand Roug design.
- What would you like do for Roug design.
- How do you think Roug design can improve its brand and marketing so there will be more design projects in the future.
- Which company does the applicant think ..
- is a competitor that Roug design needs to be aware of.
- Roug design should contact as a designer and apply for a job at.
- Roug design should take inspiration from and why.
Dream team
Join the Roug design Dream team
As a one-man business, I am seeking dedicated and skilled individuals to join an advisory board that can strengthen my company in the following areas:
- HR: Someone with an HR education or solid experience in personnel development and strategy.
- Marketing: A strategic thinker who can help develop and implement effective marketing plans.
- Journalism and Creative Writing: A creative soul with a talent for communication and copywriting.
- Law: A legal professional with experience in contract drafting and legal advice.
Please note that involvement at this stage will be on a "no cure, no pay" basis. I offer potential rewards in the form of tasks and collaboration opportunities, depending on the projects I secure.
If you are ready to embark on an exciting journey, I look forward to hearing from you!
Contact
Roug design / Lars Roug
Langebjergvej 558
DK-3050 Humlebaek
Lanline phone: +45 36 96 45 58
Mobile: (can be disclosed by cooperation)
Skype: larsroug
Email: At the top of the page, above the menu.
CVR nr: 29874492
Phone contact available within central European working hours 1+gmt 8 am till 4 pm.
The time in central Europe.
Humlebaek is a little town north of Copenhagen, only 50 minutes by train from Copenhagen Airport (CPH).
Only 20 minutes from Elsinore by car. Easy acces by train.
View Roug Design v/Lars Roug On a lager map