Car design, boat design, 3D modelling, design and product development
Site Statistics & Privacy Notice
Cookies - This site uses soft cookies powered by Statcounter.com to gather visitor statistics. These cookies help understand which pages are visited and contribute to enhancing the UX user experience for everyone.
Roug Design: Tailored Design for Your VisionRoug Design is a specialized one-man design company, owned and operated by Lars Roug. Based in the scenic town of Humlebæk, north of Copenhagen, I offer design and styling services in automotive design, boat design, industrial products, graphic design and 3D-modelling. With a personal and dedicated approach to every project, I take responsibility for the entire design process— from initial concept to final solution— ensuring that my client’s visions come to life. By combining creativity with solid industry experience, I create bespoke design solutions that unite aesthetics and functionality. Close collaboration with clients is at the heart of my work, ensuring each project is tailored to meet individual needs and expectations. |
Automotive design / Car stylingAt Roug Design, I provide professional automotive design and car styling services tailored to the industry’s unique needs. My expertise spans electric vehicle design, trucks, ergonomic interior solutions, and aftermarket products. With a deep understanding of automotive design language and a solid background in design principles, I create solutions that balance innovation and practicality. From concept development and 3D modelling to detailed technical drawings and wheel designs, my services cater to businesses looking to enhance their product range or develop entirely new concepts. I work closely with clients to ensure every design reflects their brand identity and vision. |
Boat Design / Yacht DesignI specialize in boat and yacht design, offering innovative and bespoke solutions for the marine industry. My services include concept design, 3D modelling, and detailed layouts for decks, cabins, ergonomic cockpits, and yacht interiors. Each design balances functionality and aesthetics, ensuring both visual appeal and user satisfaction. Rooted in a lifelong passion for sailing, I draw on my deep connection to the maritime world to deliver designs that meet the highest standards. Whether it’s a luxury yacht, a sailing boat, or a custom maritime project, I collaborate with clients to bring their vision to life. My expertise is especially valuable for projects in Denmark where the boating culture thrives. |
||
|---|---|---|---|---|
|
||||
3D Modeling and Animation VRAt Roug Design, I bring your products and ideas to life with advanced 3D modelling and animation technologies like VR. I provide detailed 3D visualizations that highlight the final product and help identify and avoid critical errors during the development phase. With animation and VR, you can present your products uniquely and interactively— allowing your customers to rotate and explore 3D models directly on your website. I work with everything from technical drawings and 3D scanning to rendered materials that integrate seamlessly into HTML5 setups. This ensures your products are showcased from their best angles—literally. |
Industrial DesignIndustrial design is about creating harmony between form, function, and usability—and at Roug Design, I work closely with clients to achieve just that. Drawing on my background in the dynamic language of automotive design, I develop visually appealing and practical products. My services in industrial design range from concept development and 3D visualization to product optimization and technical drawings. I help you realize your vision through a process that ensures each product reflects your company’s DNA and meets your customers’ needs. |
Graphic Visual DesignGraphic design is at the core of my creative work and a vital part of the services I offer at Roug Design. With decades of experience, I develop unique visual solutions that support your business identity and message. I specialize in logo design, identity branding, desktop publishing (DTP), and website proposals. Each solution is tailored to your needs, whether it’s creating a strong logo, crafting visually appealing presentations, or building a simple and user-friendly website. My focus is always on delivering aesthetically pleasing and functional designs that stand out in both print and digital formats. |
||
The clients |
||||
 |
 |
|||