Car design, boat design, 3D modelling, design and product development

About Roug design

Roug Design is a one-man business, owned and operated by me, Lars Roug. As the owner and designer, I am responsible for every aspect of the design process. I ensure that my clients' visions come to life through a personal and dedicated approach to each project. My focus is on delivering services that unite aesthetics and functionality while maintaining close communication with the client throughout the process.

Automotive design / Car styling

I develop and shape design solutions for the automotive industry, with special expertise in electric vehicles, trucks, ergonomic interior solutions, and aftermarket products.

My work is characterized by a deep understanding of the automotive design language and the ability to create both innovative and practical solutions.

Boat design

I offer concept design and 3D modeling for boats, focusing on the design of decks, cabins, and innovative yacht interiors.

My approach ensures that each boat is not only a pleasure to look at but also to use.

3D modeling

At Roug Design, I bring your products and dreams to life through advanced 3D modeling. This technique helps reduce costs in product development and prevents critical errors by providing an accurate representation of the final product already in the design phase.

3D animation and VR

Experience your products in interactive 3D illustrations, where you can rotate and explore the model on your website. This technology offers your customers a unique opportunity to examine your product from all angles. See an example of 3D animation and VR in action by interacting with the image above.

Industrial design

Inspired by the dynamic design language of the automotive industry, I offer design solutions that create harmony between form and function. I work closely with my clients to develop industrial products that are both aesthetically pleasing and functional.

The clients

• Poulsen Motors
• Blue Technology
• Icon Yachts
• Scenographer Palle Steen
• SCSE Capital ApS
• Ilse Jacobsen • Hornbæk
• True boat builders ApS - Nordship
• Enemærke & Petersen A/S
• T•Rex Effects
• Møller Jensen Innovation & Design
• Brahe Design
• Volkswagen South Africa (VWSA)