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Nordship Yachts ApS | 3D modeling and advisory designer


     
Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009
     

 

 

Collaboration with Nordship Yachts

Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.

This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.

Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.

The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.

 

Nordship Yachts 3D modeling and concept development by Lars Roug. Danish boat design focusing on luxury yachts, deck saloon, and sailing. Yacht design that blends innovation and sailing pleasure, showcased at international boat shows. Danish design quality and maritime elegance.  
     
   
     
     

Nordship 360 DS | June 2009


 
3D rendering of Nordship 360 DS luxury yacht by Roug Design, featuring a modern deck saloon and cockpit with Scandinavian yacht design influences, displayed at Düsseldorf International Boat Show 2010.  

Second 3D modeling project for Nordship Yachts

In my second 3D project with Nordship, the 360 DS model was unveiled in June 2009 through a press release from Nordship. The boat is 36 feet long and was designed for a family of four.

The Nordship 360 DS made its debut at the Düsseldorf International Boat Show, held from January 23rd to 31st, 2010, where my 3D illustrations were showcased alongside the boat.

My task was to create the boat in 3D. Although this was a new design, several details were carried over from the previous model I had modeled, which significantly reduced my workload.

The deck saloon and superstructure were moved further aft compared to Nordship’s other models, giving the boat a long foredeck and a sleek, dynamic appearance.

Since the "Deck Saloon" had been moved so far aft, and the cockpit was designed entirely differently than in other Nordship models, I had a considerable amount of work to remodel the deck and superstructure. Additionally, both the keel and rudder had to be re-modeled due to the new design.

During the 3D modeling process, I contributed some ideas to the design process, but my primary focus was on 3D modeling.

The Nordship 360 DS was nominated for "European Yacht of the Year 2010/2011" in the "Luxury Cruiser" category.

   
   
Animation VR - more information on animation VR  
     
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Nordship 360 DS I Official press release photos and media attention


 
   

Nordship selected two 3D renderings for their press materials, which were featured in a press release and later used by various media outlets in articles about the boat.

Some of these articles are still available on select media platforms, as you can see below.

 

 

3D rendering image of the Nordship 360 DS yacht, selected for Nordship's press materials.  
     
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Nordship 360 DS and 380 DS Showcased at Boot Düsseldorf 2010


 
   

In January 2010, I attended the Boot Düsseldorf, the annual boat show in Düsseldorf, where Nordship premiered the Nordship 360 DS.

I had contributed to the 3D modeling of this boat for their press and marketing materials.

Next to the two boats exhibited by Nordship, there were banners displaying my 3D illustrations, including one for the Nordship 360 DS.

It was a proud moment to see my work featured on these banners alongside the boats I helped bring to life in 3D.

The other boat displayed, the Nordship 380 DS, was another model I had worked on two years earlier.

Nordship 360 DS and 380 DS with 3D renderings displayed at Boot Düsseldorf 2010  
     
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Own 3D renderings (not used by Nordship)


 
   

In addition to the two official press images of the Nordship 360, I also created additional 3D renderings for presentation purposes.

The images shown here were produced during the project, representing an early stage in the design process.

A few years later, I developed more advanced photorealistic renderings using Keyshot, a tool I acquired after the project's completion.

By using Keyshot, I was able to create highly realistic images of the Nordship 360 and its surroundings. I used this model as an example to showcase Keyshot's ability to produce detailed and lifelike visualizations.

3D rendering of a Nordship 360 sailboat sailing into a harbor, produced as part of a project in May 2009.  
     
   

Some of the proposed pictures in 09

   
     
3D visualization of Nordship 360 DS yacht side view, showcasing elegant deck design
     

This image presents the Nordship 360 DS in full profile, where the long foredeck and modern deck saloon create a dynamic and sleek expression.

 
 
Top view of Nordship 360 DS with rig and cockpit seating in focus
 

A detailed look at the cockpit and rig shows how space is optimized for both comfort and sailing performance.

 
 
Front perspective of Nordship 360 DS highlighting the wide foredeck
 

The wide and long foredeck is a unique feature of the Nordship 360 DS, offering more space and an impressive appearance.

 
 
front perspective of Nordship 360 DS with the open cockpit in focus
 

The Nordship 360 DS features a spacious cockpit design, making it easy to enjoy sailing with the whole family.

 
 
3D model of Nordship 360 DS seen from an angled rear view
 

The angled view highlights both the modern cockpit design and the yacht's well-balanced proportions.

 
 
Nordship 360 DS highlighting rudder and keel details with a new design
 

The new keel and rudder design ensures stable and comfortable sailing, even in demanding conditions.

 
 
Top angle of Nordship 360 DS with rig and deck saloon in focus"
 

The deck saloon on the Nordship 360 DS is designed with large windows, offering fantastic views and natural light.

 
 
Nordship 360 DS seen from a distance with mast and rig fully installed
 

Seen from a distance, the Nordship 360 DS stands out as an elegant cruiser, ready for adventure.

 
 
Angled view of Nordship 360 DS showcasing the deck and cockpit
 

This perspective highlights the combination of innovative design and practical functionality on the Nordship 360 DS.

 
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Later developed Keyshot Illustrations

   
     
KeyShot rendering of Nordship 360 DS in a harbor setting with realistic lighting
     

This image showcases the Nordship 360 DS in an atmospheric harbor setting. Rendered in KeyShot.

     
     
Nordship 360 DS side view with dark hull, illuminated in harbor
     

A dramatic and contrasting image of the Nordship 360 DS with a dark hull, where details and reflections are beautifully emphasized through KeyShot.

     
     
3D modeled Nordship 360 DS viewed from the rear with detailed cockpit
     

The rear perspective provides a detailed view of the cockpit, created using Alias StudioTools and rendered in KeyShot for precision details.

     
     
Nordship 360 DS under night lighting in 3D rendering
     

A nighttime rendering of the Nordship 360 DS, where lights and shadows create an atmospheric and realistic effect.

     
     
Nordship 360 DS on a glossy black water surface with a swan in the foreground
     

An artistic image where the Nordship 360 DS rests on a mirror-like water surface with a swan as a natural focal point.

     
     
Nordship 360 DS under sunlight and shadows on a reflective surface
     

A 3D rendering focusing on the interplay of light and boat details, created with KeyShot and post-processed in Photoshop.

     
     
Nordship 360 DS rear view in a realistic water setting

 

   

A realistic rear-view image showcasing the Nordship 360 DS with natural lighting and water reflections.

     
     
Side angle of Nordship 360 DS on open water at sunset
     

Rendered in KeyShot and post-processed to capture the soft lighting of sunset – a tribute to design and nature.

     
     
d keyshot illustration of Nordship 360 DS in a harbor setting focusing on reflections and lighting"
     

A stunning image where KeyShot's abilities for realistic reflections and light showcase the Nordship 360 DS with precision.

     
     
Close-up 3d keyshot rendrering of Nordship 360 DS cockpit with details in wood and steel
     

This close-up highlights the craftsmanship in the cockpit design, featuring fine details in wood and steel."

     
     
3D KeyShot rendering of Nordship 360 DS rear view with elegant cockpit and deck saloon, 3d modelled by the transportation designer Lars Roug
     

A detailed view of the Nordship 360 DS. KeyShot rendering highlights the yacht's balanced lines and functional cockpit.

     
     
The Nordship 360 DS in 3D with angled view, focusing on rig and teak deck, image rendered in Keysho
     

This rendering showcases the yacht's teak deck and rig in stunning detail, created in Alias StudioTools and enhanced with KeyShot.

     
     
Nordship 360 DS under studio lighting with soft shadow effect on background
     

A studio-inspired image with perfect lighting that highlights the Nordship 360 DS's design and shadow effects.

     
     
Nordship 360 DS placed in a desert landscape for contrast and creative effect
     

A creative rendering where the Nordship 360 DS contrasts with the raw, open desert landscape, created using KeyShot.

     
     
Nordship 360 DS in an old industrial building, realistic 3D visualization
     

The Nordship 360 DS placed in an abandoned industrial building provides a unique and artistic expression. Rendered in KeyShot.

     
     
Black hull of Nordship 360 DS with shining reflections on the water
     

The black hull with beautiful light reflections highlights the luxurious expression of the Nordship 360 DS on the water.

     
     
Nordship 360 DS in soft evening light, reflection on the ocean surface, 3d image made in keyshot
     

A moody image of the Nordship 360 DS in soft evening light, where the water's reflection adds a beautiful dimension.

     
     
Side profile of Nordship 360 DS with background of sea and sailboats
     

A harmonious image of the Nordship 360 DS on open water, with classic sailboats in the background for added depth.

     
     
Nordship 360 DS in the warm tones of sunset on the ocean surface
     

This rendering captures the warm colors of sunset, where the Nordship 360 DS shines as a symbol of luxury.

     
     
Nordship 360 DS in a creative harbor basin with mirror effect and trees in the background
     

A creative image of the Nordship 360 DS, where the water's reflection and the background create an almost painterly atmosphere.

     
     
Nordship 360 DS side view on the water with reflections and sailboats in the background
     

An elegant image of the Nordship 360 DS, where water reflections and background sailboats provide depth and harmony. Rendered in KeyShot and polished in Photoshop.

     
     
Nordship 360 DS placed in a large industrial building with realistic light and shadow effects, rendered in keyshot
     

A unique and artistic image where the Nordship 360 DS contrasts with the raw surroundings of an industrial building. Realistic shadows and light are created with KeyShot.

     
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Nordship 360 DS | Animation VR


 
   

Following my projects with Nordship Yachts, I developed the capability to offer Virtual Reality (VR) animations using my Keyshot license.

The subsequent VR examples were created as personal experiments and were not part of the services I originally provided to Nordship Yachts.

Later, I offered them the option to use the animations if they were interested.

Move the mouse over the image and press the left button to interact.

More information on animation VR

 
     
 
     
 
     
Animation VR - more information on animation VR
     
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Nordship 380 DS | April 07


 
3D model of Nordship 380 DS, motor sailer by Roug Design, Danish yacht design, 38-foot luxury yacht.  

In April 2007, I undertook my first 3D project for Nordship Yachts, modeling the Nordship 380 DS, a luxurious 38-foot motor sailer.

The 3D renderings were used as promotional and marketing materials before the yacht was even in production. These illustrations helped Nordship Yachts exceed their sales expectations, securing more orders than anticipated before the first boat was built.

As part of this project, I also modeled standard sailing equipment and the interior, creating a set of reusable components that would streamline future 3D yacht projects. This has made subsequent 3D modeling for boat designs faster and more efficient.

The Nordship 380 DS is a premium motor sailer, with a standard price of approximately 2.4 million Danish kroner.

 

Another project with Nordship in the same year was a group report on new concept ideas for a boat interior.

     
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Nordship 380 DS | 3d renderings


 

Most of the 3D images of the Nordship 380 were created when I originally submitted the project. However, two years later, while working on the 3D model of the Nordship 360, I revisited the Nordship 380 model in AliasStudioTools and produced new renderings. At that time, I decided to work on both models and create updated images of each. As a result, this presentation includes images of the Nordship 380 that were rendered two years after the initial submission. During that time, I had gained more expertise in using AliasStudioTools, which allowed me to achieve noticeably better renderings.

In 2024, I further refined the images by reviewing them in Photoshop and enhancing them with AI-generated elements and styling. For instance, in the interior renderings, I added pillows to the corners of sofas and beds, and placed champagne bottles and flower bouquets on the tables, aiming to create a more vibrant and inviting atmosphere.

 
 
Nordship 380 DS top view focusing on teak deck and deck saloon
 

A beautiful 3D rendering of the Nordship 380 DS showcasing the teak deck and modern deck saloon design. Originally modeled in Alias Studio Tools and enhanced in Photoshop.

 
 
Detailed close-up of Nordship 380 DS’ forward teak deck with bow and anchor
 

A detailed close-up of the forward teak deck and bow, clearly highlighting the materials and craftsmanship on the Nordship 380 DS.

 
 
Nordship 380 DS 3D rear view focusing on cockpit and helm
 

A rear view of the Nordship 380 DS showcasing the cockpit and helm in a modern and functional design."

 
 
Nordship 380 DS interior 3D model showcasing cabin, galley, and saloon layout, the genetic photographic work has been done in photoshop
 

A detailed 3D visualization of the Nordship 380 DS interior focusing on cabin layout, galley, and the spacious saloon.

 
 
Front perspective of Nordship 380 DS with dark deck saloon and teak details
 

The front perspective highlights the Nordship 380 DS with a contrasting dark deck saloon and beautiful teak details.

 
 
Nordship 380 DS side profile on water with realistic reflections
 

A stunning side profile of the Nordship 380 DS, where realistic reflections evoke a sense of real sailing life.

 
 
Detailed 3D image of Nordship 380 DS galley with wood finish and modern design
 

A realistic image of the Nordship 380 DS galley, where wood finish and modern design create an elegant atmosphere.

 
 
Nordship 380 DS top angle with reflective water surface made in alias studiotools
 

Top angle of the Nordship 380 DS with realistic water reflections, highlighting the yacht's detailed deck design.

 
 
3D sectional view of Nordship 380 DS interior with complete layout, the genetic photographic work has been done in photoshop
 

A 3D sectional view offering insight into the Nordship 380 DS' complete interior, with spacious solutions and practical layout.

 
 
Rear perspective of Nordship 380 DS with detailed cockpit and teak steps
 

Rear perspective of the Nordship 380 DS, showcasing teak steps and the functional cockpit design in high quality.

 
 
Nordship 380 DS 3D model side view with detailed rig and teak deck
 

A clear view of the Nordship 380 DS, where the rig and teak deck details present an elegant and realistic expression.

 
 
Top angle of Nordship 380 DS focusing on the open cockpit and helm station
 

The top angle image highlights the open and spacious cockpit with an elegant helm and teak finish, 3d modelled in Alias Studiotools.

 
 
Nordship 380 DS deck layout viewed diagonally from above focusing on functional lines
 

This image showcases the functional and aesthetically pleasing deck layout of the Nordship 380 DS, with detailed sailing solutions.

 
 
Interior layout of Nordship 380 DS with cabins and galley area
 

A complete visualization of the Nordship 380 DS interior layout, where space optimization and functionality meet.

 
 
Top-down view of Nordship 380 DS interior focusing on bathroom and saloon
 

Top-down view showcasing the bathroom, galley area, and saloon with fine details created in the 3D modeling process.

 
 
3D rendering of Nordship 380 DS saloon table with flower decoration and cushions generated in photoshop
 

An inviting interior image with flower decoration and detailed cushions creating a warm and cozy atmosphere in the saloon.

 
 
Front angle of Nordship 380 DS with detailed bow and teak details
 

A stylish front view of the Nordship 380 DS, where the bow’s precise lines and teak details stand out in the 3D rendering.

 
 
Angled top view of Nordship 380 DS cockpit and rig with realistic shadows
 

An angled top view providing a detailed depiction of the cockpit and rig, with realistic shadows and lighting from the 3D rendering.

 
 
Nordship 380 DS rear view focusing on helm station and teak steps
 

A detailed rear view of the Nordship 380 DS, where the helm station and teak steps provide a modern and functional design.

 
 
Rear perspective of Nordship 380 DS with blue hull and realistic rig
 

Rear perspective highlighting the Nordship 380 DS with its elegant blue hull and rig, balancing dynamics and classic design.

 
 
Nordship 380 DS angled view with blue hull and teak deck
 

A beautiful 3D rendering of the Nordship 380 DS, where the blue hull and teak deck give the yacht a dynamic and timeless look.

 
 
Nordship 380 DS top view with realistic shadows and water reflections
 

The top view highlights the realistic hull and deck saloon with beautiful water reflections that bring the yacht to life.

 
 
Nordship 380 DS seen from the fron in a grey neytral photostudio made in aliasstudiotools
     

A 3D rendering of the Nordship 380 DS presented in a neutral photo studio setting."

 
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Combined Renderings of Nordship DS 380 and 360


 

After completing my second 3D project with Nordship Yachts on their 360 model in the summer of 2009, I decided to combine the two 3D boat models into one file and create joint renderings.

With my Keyshot license, I revisited this combined 3D file and used Keyshot to render the models in various environmental scenes.

In 2024, I processed all the images through Photoshop, utilizing AI-generated expansions to enhance the visuals. I added several elements to bring the images to life. For example, in some images, I introduced icebergs, while others feature beaches, swans, or swimmers next to the boats.

     
Nordship 380 DS and 360 DS side-by-side comparison showcasing detailed cockpit and deck
     

An elegant side-by-side presentation of the two Nordship models, highlighting both differences and similarities in the cockpit and deck design.

     
     
Nordship 380 DS and 360 DS front view highlighting teak deck and deck saloon, 3d model made in aliasdesign
     

The beautiful lines and luxurious teak deck of both models stand out sharply in this detailed front view.

     
     
Nordship 380 DS and 360 DS side view with realistic shadows and water reflections
     

A vivid side view where the realistic water reflections give the images a near-photographic quality.

     
     
Nordship 380 DS and 360 DS front perspective focusing on deck saloon and hull
     

The dynamic hulls and elegant deck saloons create a harmonious and functional style in this perspective.

     
     
3D image showing a rear view of Nordship 380 DS and 360 DS highlighting cockpit details
     

The rear view highlights the practical and aesthetic cockpit solutions, ensuring a comfortable and stylish sailing experience.

     
     
Nordship 380 DS and 360 DS under night sky with shadows and reflections
     

A dramatic image where shadows and reflections create a unique atmosphere.

     
     
Nordship 380 DS and 360 DS on open water with swans and beautiful reflections
     

The tranquility of nature with swans and mirror-like water creates a stunning backdrop for the Nordship yachts' impressive design.

     
     
3D illustration made in alias studiotool of a the two Nordship 380 DS and 360 DS viewed from a tropical beach with palm tree and reflections, the 3d model er rendered in keyshot shot and post-processed in Photoshop.
     

3D illustration of a tropical beach scene with palm trees and clear water creates an idyllic setting for the Nordship 380 and 360 DS.

     
     
3d work of Nordship 380 DS and 360 DS top view with clear reflections in turquoise water
     

The clear reflections in the turquoise water highlight the two yachts in an image that radiates peace and balance.

     
     
Nordship 380 DS and 360 DS in an ice-filled scene with starry sky and icebergs
     

Ice-filled water and a starry sky create a dramatic contrast between nature’s harshness and the yachts’ luxurious design.

     
     
3D design of Nordship 380 and 360 DS yachts, side view with wooden decks and white cabins against a black background.
     

A stunning close-up of the Nordship 380 and 360 DS yachts. The luxurious design highlights the wooden decks, sleek hulls, and spacious deck areas. A prime example of Danish yacht design, blending functionality with elegance.

     
     
3d work of Nordships 380 and 360 DS sailboats on open water with a dolphin swimming in the foreground
     

This image captures the Nordship 380 and 360 DS sailboats elegantly floating on calm waters, accompanied by a dolphin. A breathtaking scene that underscores the boats' natural integration into the marine environment and highlights the freedom of sailing.

     
     
Nordship 380 and 360 DS sailboats among icebergs on a mirror-like sea, with a penguin standing on ice in the foreground.
     

The Nordship 380 and 360 DS yachts are shown on an Arctic expedition among icebergs and a crystal-clear sea surface. This image emphasizes the sailboats' versatility and durability in extreme conditions, celebrating nature's beauty.

     
     
3d illustration of the two Nordship yachts on black reflective water with a dramatic sky.
     

A dramatic and artistic scene where the Nordship 380 and 360 DS float on dark water under a dramatic sky.

     
     
Nordship 380 and 360 DS sailboats on dark waters with a person swimming in the foreground.
     

With the Nordship 380 and 360 DS, relaxation becomes a natural part of your sailing journey. This image shows the yachts' sleek design on tranquil waters, with someone enjoying a swim nearby. A perfect blend of comfort, luxury, and quality of life at sea.

     
     
Two yachts floating on calm reflective water with a swan added in photoshop.
     

A harmonious scene with the Nordship 380 and 360 DS, where the calm water and the presence of a swan enhance the elegance of the yachts.

     
     
3d rendering of two yachts near a blue water edge with beach reflections.
     

Nordship 380 and 360 DS with vivid reflections in the blue water, creating a dreamy and inviting scene.

     
     
Two Nordship yachts floating in water with a night sky and reflections.
     

A dramatic nighttime setup featuring the Nordship 380 and 360 DS, where reflections of the yachts on the dark water create a captivating effect.

     
     
Two Nordship yachts viewed from above with a swan in dark water near a beach.
     

A unique bird's-eye view of the Nordship 380 and 360 DS, where the swan in the dark water creates a poetic contrast.

     
     
     
     
     
     
     

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk

Landline phone:+45 36 96 45 58
Mobile: (can be provided in collaboration)
Skype: larsroug

Vat no: 29874492

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