3D modeling and animation-vr


     
Clients | Transport design | Car design | Yacht design | 3D - animation VR | Product design | Architecture | Graphic design
     

With a rendering program that allows you to rotate and manipulate a 3D illustration of a product on a website, it's something that really needs to be seen to be fully understood.

We can approach the tasks in the following ways:

  1. You send me technical drawings, I build the product in 3D, and then render it either as static images or as an animation/VR.
  2. You already have a 3D model and send me the 3D file. The rendering program can accept most professional 3D formats.
  3. If the product is already in production, it can be 3D scanned by a provider who offers 3D scanning services. I then receive the 3D file and render or VR-animate it.
  4. The product is in production. I model and animate it in 3D instead of scanning it. The examples in the link can be used freely by the companies I've collaborated with on the project. It's relatively easy to add to a website since it's created as an HTML5 setup.


If you choose to use one of the examples, I would appreciate it if you would reference my website.

 

Consultant projects

 

Design competitions

 

Board-Driven initiative

 

Own projects

     
     
     

Consulting projects


 

 

   

Architecture | SCSE Capital ApS | 3D modeler • stylist

3D Modelling and Design Proposals for Office Building Facade Renovation • April 2013

I was tasked with developing creative design solutions to revitalize the façade of a bland office building. Using advanced 3D modelling techniques, I produced detailed visualizations that transformed the building’s appearance from plain and uninspiring to a dynamic, welcoming structure.

My focus was on creating an aesthetic that was both visually appealing and functionally sustainable while respecting the original architectural lines.

The project was completed ahead of schedule and delivered before the deadline.

3D modeling of SCSE Capital ApS office building facade renovation – Modern design and visual transformation  
     
 

 

     
     
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Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling

3D styling Ilse Jaobsen • May 2011

3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling.

This opened possibilities for future 3D scanning, streamlining the process for even more precise models.

 

Ilse Jacobsen iconic rain boots, digitally 3D modeled and visualized, Scandinavian design from Hornbæk, created by 3D stylist.  
     
   
     
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Nordship Yachts ApS | 3D modeling and advisory designer

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.

This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.

Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.

The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.

Click on the picture to view the 3D illustrations.

Nordship Yachts 3D modeling and concept development by Lars Roug. Danish boat design focusing on luxury yachts, deck saloon, and sailing. Yacht design that blends innovation and sailing pleasure, showcased at international boat shows. Danish design quality and maritime elegance.  
     
 
     
 
 
     
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Design competitions


   
     
   

Automotive design | Aquila Racing Cars ApS | Finalist

aquilaracingcars.com • Januar 2014

In January 2014, I participated in a design competition to create a single-seater mini race car for Aquila Racing Cars. Together with Torben Nyegaard Poulsen, we had two weeks to develop a proposal, which was selected as one of the top seven to move forward.

In the next phase, we had eight weeks to refine and enhance our design. Finally, the seven finalist designs were showcased at Aquila’s exhibition stand during a racing car fair in January 2014.

Click on the image to view more pictures and a detailed description of the project.

Aquila Racing Cars design competition entry by Adamo, featuring a single-seater mini race car concept. Collaborative design with Torben Nyegaard Poulsen, finalist among top seven entries, showcased at Aquila's exhibition in January 2014.  
     
 
     
 
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Interior product design | Ilva design competition

Torben Poulsen and I decided to participate in ILVA's design competition, which focused on creating a complete living room design.

Our previous experience collaborating on furniture concepts inspired us to contribute additional pieces to our collection.

The competition provided an opportunity to showcase a cohesive design series that combines functionality and aesthetics. Our designs emphasized simplicity, elegance, and ease of production, with each piece having a unique, modular quality that would fit seamlessly into any contemporary home.

To view details click on the picture.

ILVA design competition interior and furniture design in cooperation with Torben Poulsen. Modular furniture for living room interiors with a focus on functionality and aesthetics inspired by Scandinavian minimalism.  
     
 
     
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Board-driven initiative

   

   
   

The housing association Østerpark and Teytaud Rådgivende Ingeniører A/S | 3D Stylist

Teytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark.

In connection with the renovation of Østerpark’s building on Jagtvej, where I was a housing association board member, I collaborated with TEYTAUD Consulting Engineers A/S to develop 3D models of facade proposals.

The proposals were created for the City of Copenhagen's Technical and Environmental Administration to approve the renovation plans.

TEYTAUD presented two facade pattern proposals, which I integrated into my 3D model of the building. This allowed the City of Copenhagen to visualise and approve the renovation.

The renovation commenced in the fall of 2013.

3D modeling of facade proposals for the Østerpark building on Jagtvej 213, Copenhagen. Two facade panel patterns and window assembly details shown for Copenhagen Municipality's approval. Created in collaboration with TEYTAUD Consulting Engineers A/S.  
     
     
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Own projects


     
   

Bugatti Sophus – A Visionary Car Design Concept

Bugatti Sophus is a car design concept that has undergone multiple iterations, with the latest update created during the first COVID-19 lockdown in March-April 2020. The design focuses on 3D modeling with an emphasis on large, smooth surfaces combined with precise cuts and details, such as the intricately designed grille mesh.

The concept is designed with flexibility in mind, allowing for future updates to include additional details. For example, in 2020, four different headlight designs were developed, giving the car a distinctive appearance.

Bugatti Sophus is envisioned as a more accessible Bugatti model, potentially including rear seats and space for luggage, making it more practical for everyday use. All renderings and visuals have been produced using the advanced rendering software Keyshot, highlighting the car's intricate details and overall design vision.

Click on the picture to view more details.


Bugatti concept design, roug design, bugatti car, industrial design, machine design, cool design  
     
     
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Single-person Jet Seaplane – A Revolutionary Design Concept

This single-person jet seaplane falls into the same category as jet skis – a powerful, noisy, and thrilling machine that stirs both fascination and irritation. While some may find it disruptive, the user experiences the freedom and excitement that comes with it, hoping to impress those around them.

The project started as a simple sketch and was later developed in 3D. Over time, the concept has been refined and improved. In April 2014, I revisited the design and decided to enhance the details for a more polished final result.

 

Automotive Design Workshops • David Hilton in Cologne.

In August 2010, I attended a five-day intensive design course with renowned car designer David Hilton in Cologne, Germany. The first two days focused on rapid sketch techniques, while the last three days were dedicated to building either a clay model or a 3D digital model. It was during this course the idea for the jet seaplane was born.

April 2014 I decided to redesign the concept.

industrial design, machine design, cool design, plane concepts, aeroplane design  
     
     
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Chevrolet • Hvalborg

The exercise was about building a model by first creating large surfaces, then cutting into those surfaces and rounding the edges afterward.

The idea behind the shape comes from one of the many flat-sided drawings I created in Corel Draw, before I started taking design courses. Back then, I used to draw 2D flat designs and gave each project a name; this one was called Hvalborg.

The first attempt to build the model was made in late 2009. In February 2012, I designed a new model over three days using 3D Alias Studiotools, but I wasn't completely satisfied with the shape. So, in 2014, I decided to revisit the concept.

Two years later, I revisited the idea once again, and I still had the concept of building a car with the same design principle - large surfaces that are shaped and refined further. With this latest concept, I found a car brand, Chevrolet, that I felt suited the shape well.

Click on the picture to view more details.

Chevrolet logo, bildesign danmark, sejt bildesign, dansk design,  
 
 
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Golf cart

February 2012
An idea I got due to a Danish company who launched their idea of a the golf cart, but my view on it was that there was not much new about it compared to what there were already on the market of golf carts.

In 2008 I started to look what could be made better by looking at the golf carts that are out on the market. One of the details I think that is a problem at current golf carts is to fasten golfbags in the rear, which is often with some cheap materials on the cart. Furthermore I also looked at the ergonomics and playing with the idea that there should be able to sit 3 adults beside each other, therefore I came up with a circular bench instead of the straight benches that are on traditional golf carts.

Therefore my idea is that in the rear are integrated golfbags so you put the golf clubs into the car, plus in the rear there is a folding chair for a fourth player.

I have looked at the design concept several times, and improved details over time.

Golfvogn, dansk golfvogn, golfdesign, dansk design, bildesign, autostyling, formgivning, ergonomi, ergonomiske forhold, tegninger, fedt design, transportdesign, golfbag, golf bag, golfcart, luksusgolfbil, golfbil, bilarkitektur

 
 
 
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Truck with no blind spots

In today’s urban environments, there is an increasing need to enhance truck safety, particularly when it comes to blind spots and interactions with vulnerable road users such as cyclists and pedestrians. Rather than relying solely on new technology to fix old designs, my approach was to rethink the truck's overall design to better suit the needs of modern cities.

This idea took shape in 2006 when I began sketching concepts for a truck that was not only more functional but also aesthetically adapted to urban environments. In 2008, I developed a 3D model in Alias, focusing on form, function, and safety. The model represents a radical shift in how trucks could be designed to address blind spot issues.

In February 2012, I developed a new design in Alias StudioTools with the goal of creating a more streamlined and safer truck. This prototype combines innovative design elements with a forward-thinking approach to transportation design, aimed at improving road safety and reducing traffic challenges in cities.

More details click on the picture.

 
 
 
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Product interior design | Dynamic sofa for large spaces

The idea behind this sofa was to experiment with 3D design in Alias StudioTools.

The result is a large sofa, suitable for public spaces, either indoors or outdoors.

The design incorporates elements of automotive styling, with reflections playing a key role in shaping the form.

In KeyShot renderings, the sofa is shown in a striking red, emphasizing its modern and eye-catching appearance. With its organic lines and dynamic design, this sofa is perfect for larger areas where both aesthetics and functionality are essential.

 

Click on the image to view images in larger size.

Dynamic red sofa in a modern design inspired by car design with organic lines. Sofa concept presented in various indoor and outdoor settings. Designed in Alias StudioTools and visualized in KeyShot, ideal for large public spaces.  
     
 

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Design Concept: Stilettos meet the sports world

This project was born from a desire to explore and rethink the shape of a high-heeled shoe. The vision was to merge elegance with sports aesthetics, resulting in the development of a 3D model of a stiletto that incorporates sports logos. My aim was to visualize how a sports brand could enter the high-heel market and thereby redefine shoe design. I used size 35 as a starting point for the basic form and then experimented with different heel shapes and approaches.

 

Unexpected attention on fake sales websites

In March 2021, I discovered that images of this concept were being misused on fake sales websites where the shoes were falsely offered for sale. Even though the shoes do not exist in reality, there were fabricated positive reviews from "buyers." I tried to warn potential buyers through reviews but without success. To protect my work, I added text to the images, clearly stating that it is a 3D illustration only.

nikesko, stiletter, sko, højhælede, højehæle, 3d sko, damesko  
     
 
 
     
     

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk

Landline phone: +45 36 96 45 58
Mobile: (can be provided in collaboration)
Skype: larsroug

Vat no: 29874492

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