3D modeling and animation-vr |
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Clients | Transport design | Car design | Yacht design | 3D - animation VR | Product design | Architecture | Graphic design | ||
With a rendering program that allows you to rotate and manipulate a 3D illustration of a product on a website, it's something that really needs to be seen to be fully understood. We can approach the tasks in the following ways:
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Consultant projects
Design competitions
Board-Driven initiative
Own projects |
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Consulting projects |
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Architecture | SCSE Capital ApS | 3D modeler • stylist3D Modelling and Design Proposals for Office Building Facade Renovation • April 2013 I was tasked with developing creative design solutions to revitalize the façade of a bland office building. Using advanced 3D modelling techniques, I produced detailed visualizations that transformed the building’s appearance from plain and uninspiring to a dynamic, welcoming structure. My focus was on creating an aesthetic that was both visually appealing and functionally sustainable while respecting the original architectural lines. The project was completed ahead of schedule and delivered before the deadline. |
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Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling3D styling Ilse Jaobsen • May 2011 3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling. This opened possibilities for future 3D scanning, streamlining the process for even more precise models.
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Nordship Yachts ApS | 3D modeling and advisory designerSeveral projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009 Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions. This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models. Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built. The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year. Click on the picture to view the 3D illustrations. |
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Design competitions |
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Automotive design | Aquila Racing Cars ApS | Finalist
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Interior product design | Ilva design competition
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Board-driven initiative |
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The housing association Østerpark and Teytaud Rådgivende Ingeniører A/S | 3D StylistTeytaud. Rådgivende Ingeniører A/S and Ejerforeningen Østerpark. In connection with the renovation of Østerpark’s building on Jagtvej, where I was a housing association board member, I collaborated with TEYTAUD Consulting Engineers A/S to develop 3D models of facade proposals. The proposals were created for the City of Copenhagen's Technical and Environmental Administration to approve the renovation plans. TEYTAUD presented two facade pattern proposals, which I integrated into my 3D model of the building. This allowed the City of Copenhagen to visualise and approve the renovation. The renovation commenced in the fall of 2013. |
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Own projects |
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Bugatti Sophus – A Visionary Car Design ConceptBugatti Sophus is a car design concept that has undergone multiple iterations, with the latest update created during the first COVID-19 lockdown in March-April 2020. The design focuses on 3D modeling with an emphasis on large, smooth surfaces combined with precise cuts and details, such as the intricately designed grille mesh. The concept is designed with flexibility in mind, allowing for future updates to include additional details. For example, in 2020, four different headlight designs were developed, giving the car a distinctive appearance. Bugatti Sophus is envisioned as a more accessible Bugatti model, potentially including rear seats and space for luggage, making it more practical for everyday use. All renderings and visuals have been produced using the advanced rendering software Keyshot, highlighting the car's intricate details and overall design vision. Click on the picture to view more details. |
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Single-person Jet Seaplane – A Revolutionary Design ConceptThis single-person jet seaplane falls into the same category as jet skis – a powerful, noisy, and thrilling machine that stirs both fascination and irritation. While some may find it disruptive, the user experiences the freedom and excitement that comes with it, hoping to impress those around them. The project started as a simple sketch and was later developed in 3D. Over time, the concept has been refined and improved. In April 2014, I revisited the design and decided to enhance the details for a more polished final result.
Automotive Design Workshops • David Hilton in Cologne.In August 2010, I attended a five-day intensive design course with renowned car designer David Hilton in Cologne, Germany. The first two days focused on rapid sketch techniques, while the last three days were dedicated to building either a clay model or a 3D digital model. It was during this course the idea for the jet seaplane was born. April 2014 I decided to redesign the concept. |
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Chevrolet • HvalborgThe exercise was about building a model by first creating large surfaces, then cutting into those surfaces and rounding the edges afterward. The idea behind the shape comes from one of the many flat-sided drawings I created in Corel Draw, before I started taking design courses. Back then, I used to draw 2D flat designs and gave each project a name; this one was called Hvalborg. The first attempt to build the model was made in late 2009. In February 2012, I designed a new model over three days using 3D Alias Studiotools, but I wasn't completely satisfied with the shape. So, in 2014, I decided to revisit the concept. Two years later, I revisited the idea once again, and I still had the concept of building a car with the same design principle - large surfaces that are shaped and refined further. With this latest concept, I found a car brand, Chevrolet, that I felt suited the shape well. Click on the picture to view more details. |
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Golf cartFebruary 2012 In 2008 I started to look what could be made better by looking at the golf carts that are out on the market. One of the details I think that is a problem at current golf carts is to fasten golfbags in the rear, which is often with some cheap materials on the cart. Furthermore I also looked at the ergonomics and playing with the idea that there should be able to sit 3 adults beside each other, therefore I came up with a circular bench instead of the straight benches that are on traditional golf carts. Therefore my idea is that in the rear are integrated golfbags so you put the golf clubs into the car, plus in the rear there is a folding chair for a fourth player. I have looked at the design concept several times, and improved details over time. |
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Truck with no blind spotsIn today’s urban environments, there is an increasing need to enhance truck safety, particularly when it comes to blind spots and interactions with vulnerable road users such as cyclists and pedestrians. Rather than relying solely on new technology to fix old designs, my approach was to rethink the truck's overall design to better suit the needs of modern cities. This idea took shape in 2006 when I began sketching concepts for a truck that was not only more functional but also aesthetically adapted to urban environments. In 2008, I developed a 3D model in Alias, focusing on form, function, and safety. The model represents a radical shift in how trucks could be designed to address blind spot issues. In February 2012, I developed a new design in Alias StudioTools with the goal of creating a more streamlined and safer truck. This prototype combines innovative design elements with a forward-thinking approach to transportation design, aimed at improving road safety and reducing traffic challenges in cities. More details click on the picture. |
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Product interior design | Dynamic sofa for large spacesThe idea behind this sofa was to experiment with 3D design in Alias StudioTools. The result is a large sofa, suitable for public spaces, either indoors or outdoors. The design incorporates elements of automotive styling, with reflections playing a key role in shaping the form. In KeyShot renderings, the sofa is shown in a striking red, emphasizing its modern and eye-catching appearance. With its organic lines and dynamic design, this sofa is perfect for larger areas where both aesthetics and functionality are essential.
Click on the image to view images in larger size. |
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Design Concept: Stilettos meet the sports worldThis project was born from a desire to explore and rethink the shape of a high-heeled shoe. The vision was to merge elegance with sports aesthetics, resulting in the development of a 3D model of a stiletto that incorporates sports logos. My aim was to visualize how a sports brand could enter the high-heel market and thereby redefine shoe design. I used size 35 as a starting point for the basic form and then experimented with different heel shapes and approaches.
Unexpected attention on fake sales websitesIn March 2021, I discovered that images of this concept were being misused on fake sales websites where the shoes were falsely offered for sale. Even though the shoes do not exist in reality, there were fabricated positive reviews from "buyers." I tried to warn potential buyers through reviews but without success. To protect my work, I added text to the images, clearly stating that it is a 3D illustration only. |
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Roug design / Lars RougLangebjergvej 558 Landline phone: +45 36 96 45 58 Vat no: 29874492 |
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