CV - Lars Roug – Creative Industrial Designer in Transportation and Product Design

3D stylist

2017 - present

Poulsen Motors | Lynge
Transport design • 3D rendering • Poulsen motors

• From a spare time design concept to an innovative running electric motorcycle product.

• Together with the founder Torben Poulsen I 3D Modelled and came up with proposals for the development.

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Responsible designer

2010 - present

Blue Technology | Copenhagen
Design and 3D modelling • Wingsail shipping • bluetechnology.dk

• Design manager for illustrations in the development of the design.
• Development of a new type of vessel that paves the way for zero-emission maritime transport through technology in wingsails, multihulls and lightweight materials.
• The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, and leading to the establishment skilled advisory board.
• In 2018, the project received 1 million DKK from the Danish Maritime Foundation and has since conducted a proof-of-concept with promising results.
• Illustrations on website.

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Concept designer

2011 - 2023

Icon Yachts | Mega yacht design | Holland

• Collaborated with the Dutch mega yacht company Icon Yachts
  from 2011 to 2023 on a test project, working on a freelance basis to design sketches and 3D concepts for various yacht designs based on a 50-meter private yacht.
• The project had no fixed deadline, and I proposed multiple design ideas.
• Illustrations on website

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3D designer

2017

Palle Steen Christensen - Scenograf | Copenhagen
Car styling • Theatre Performance Car • pallesteen.dk

• 3D concept design of a car based on a platform on the Mercedes AMG roadster to a theatre performance, serving as the centrepiece of the stage design.
• The concept of the car involved splitting in half during the act.
• The project ended in the first phase due to financial constraints.
• Illustrations on website.

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SCSE Capital ApS | Copenhagen

• 3D modelling proposal to an office building facade renovation.
• Demonstrated excellent time management skills by completing the project ahead of schedule..
• Illustrations on website

Ilse Jacobsen • Hornbæk | Hornbaek
Fashion design • 3D modelling • ilsejacobsen.com

• 3D modelling of the company’s design brand identity, the classic and elegant comfortable women’s rain boot.
• The Ilse Jacobsen company wanted to find out if there was a possible need to model existing products in 3D.
• Illustrations on website

The LithoNE bicycle | Copenhagen

• Design and 3D modelling, to build up a concept bike in 3D.
• Illustrations on website

3D modelling and advisory designer

True boat builders ApS | | Kolding
Yacht design • Returning customer: 2 yachts and a group report • trueboatbuilders.com

• Nordship 360 DS | 2009
  • 3D model of a yacht with details being repeated from the previous project with Nordship Yachts.
  • The Nordship 360 DS along with my 3D illustrations premiered at the German boat show Dusseldorf International Boat Show in January 2010.
  • The 360 DS was nominated to the prestigious European Yacht of the Year award in 2011.
• Nordship 380 DS | 2007
  • Created a highly realistic 3D rendering of a 38ft family deck saloon yacht to demonstrate and showcase the yacht’s features and capabilities to potential investors and customers.
  • The 3D work contributed to Nordship Yachts exceeding their sales projections before any yachts were built.
• Gruppe konceptrapport | 2007
  • Group report on innovative interior design concepts for yacht interior design.
• Illustrations on website.

Concept designer

Enemærke & Petersen A/S | Ringsted
Construction industry • Communication • eogp.dk

• A stylish small container concept to improve communication between construction workers, residents and neighbours.

Designer

National Startup Competition - venturecup.dk | Frederiksberg

• Advised two students from Copenhagen Business School with a design concept assignment to a business competition.

Technical drawing

T•Rex Effects | Vejle
Music industry • Technical drawing • t-rex-effects.com

• Detailed 2D technical drawing of a mobile speaker concept.

Photoshop illustrator

Møller Jensen Innovation & Design ApS| Copenhagen
Medical product design • Concept photoshop styling • mjid.dk

• Designed and presented a pharmaceutical product concept for the medical market using Photoshop.
• Responsible for the concept styling and visual presentation in close collaboration with the project manager.
• Completed an intensive week where the visual presentation was created for marketing purposes

Designer

Brahe Design I Hellerup
Product design • Product in production • brahe-design.dk

• Designed a liquid bottle pump for SunQuick, which is currently in production and available in the Asian market.
• In the project I did work of: Design development | Research on small pumps | Sketching | Foam mo-dels 1:1 size | Renderings.
• Illustrations on website

Design internship

Volkswagen group, South Africa (VWSA) | Port Elizabeth
BET (Body, Electrical & Trim) department • Pratik via studiet fra Coventry University.

• BET (Body, Electrical & Trim) department • Internship when studying at Coventry University.
• Assisted with design changes for local market models, this includes colour & trim, minor body and trim component changes, decals, design concepts for associated projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
• Concept designed in Photoshop of various African leather car interior designs for the international VW market, demonstrating creativity and attention to detail.
• Transferred knowledge and skills to two VWSA designers and taught them how to use Photoshop effectively.
• Illustrations on website

Design competitions

Rockwool GC32 Design competition

• As a sponsor of Danish sailing, Rockwool sought proposals for a sponsorship painting for the Danish GC32 racing team between Christmas and New Year 2020.
• I came up with 14 different main suggestions, all of which could be combined in Photoshop, and then submitted 100 suggestions. Inspired by Danish fan culture, emphasis was placed on giving the boat a Danish expression.

Finalist

Aquila Racing Cars ApS | Gram
Car styling • aquilaracingcars.com

• A racing car concept design based on a newly developed chassis.
  Reached the finals, consisting of the 7 best participants out of 27.
• The 7 finalist concepts were on display at the Aquila stand at the Autosport International Show in Birmingham in January 2014.
• Illustrations on website

Board membership

The housing association Humleskrænten

A local association to a political party

The housing association Østerpark

• An 11-storey building with 132 flats.
• A major important project was the renovation of the building to a budget of 21 million Danish Kroner.
• 3D modelled the building with a new façade material in corroboration with the Engineering Consultants TEYTAUD Rådgivende Ingeniører A/S in 2012..
• Illustrations on website

Startup networking concept

Start-up and webmaster

Danish Car Designers network site.

• Build up a network site concept.
• A network site concept aimed to optimise the communication between designers and media/clients, improving accessibility and facilitating contact.
• Website content was available in both English and Danish.

Personal data

Born: 20-04-1977
Gender: Male
Nationality: Danish

Profile

Innovative Industrial designer with experience in automotive design, yacht design, and other products.
Own design company since 2006.

Language

Danish: Mother tongue
English: Fluent
Norwegian: Understand
Swedish: Understand
Polish: Learning

Areas of expertise

- Product design
- 3D modelling
- Design development
- Research
- Sketching
- Renderings
- Design proposals
- Transportation design
- Illustrating
- Technical drawings
- Ergonomics in seating
- HTML websites

Personal keywords

- Analytical
- Curious
- Honest
- Nerd
- Introvert
- Sarcastic

Computer skills

- Alias studiotools > 3D CAD.
- Keyshot > 3d rendering.
- Photoshop
- InDesign > DTP.
- Dreamweaver > Webdesign.
- CorelDraw and Illustrator > Package technical drawing.
- MS Office

Marital status

I am married to a Polish woman, and we often travel between Denmark and Poland. In Poland, I have contributed to the design and organization of my wife's psychology practice, which also functions as an art gallery, where the premises are used to exhibit works by various artists.

Spare time etc

- Creativity > Sketching and thinking creative.
- Web design > I have had my own website since 1997. For the first few years, I used plain HTML program- ming. My website is vie- wable on all computers and browsers.
- Frequent flyer > Points & miles runner.
- Cooking

Active leisure

- Jogging
- Golf
- Dancing
- Yachting > As a child, I was sailing. Today I am following what happens in the sail- ing industry and following the important sail races/regattas, like America’s Cup and SailGP racing.
- Gardening

BA (Hons), Transport / Product design

Coventry University. School of Art & Design | Coventry

• With upper second class.
  2D sketching and formal rendering | Freehand perspective drawing | 3D modelling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI (now LEVC) group concept | Design Research and analysis | Packaging | Clay model-making.
• Two projects suggested patented.
• Internship at VW, South Africa, Port Elizabeth.
• Final major project - Replacing a South African icon - A small VW (bakkie) pickup to the South African market.
• Further information please have a look at the website from Coventry.

Coventry University. School of Art & Design

Sep 00 - May 01

Edexcel Diploma in Foundation Studies. (Grundkursus, kunst og design).

• Foundation course in art and design focused on developing a broad range of creative skills and the ability to work with different materials and techniques.
• I gained experience in building a professional portfolio, including drawings, concept development, and various design projects.
• Key projects included my final project and an intensive three-day life drawing, which played a significant role in securing my place on the transport design course.

Coventry University. Pre-Sessional English

Aug 00 - Sep 00

Pre-Sessional English.

Krabbesholm Højskole

Aug 99 - Jun 00

• Foundation in Architecture and Design.

Ulrich Hoff sketching course

Københavns Medie Produktionsskole

Chichester College

Lyngby Uddannelsescenter | Handels Grundskole (HG)

Egå ungdomshøjsskole

Ny Holte Skole

Courses after graduation

Apr - Jun 2012
Erhvervsakademi sydvest/Blachman Akademi.
Education on sales technique by Tony Blachman, with an exam.
Aug 2010

Aug 2010
Automotive Design Workshops.
5 days intensive sketching course by the automotive designer David Hilton - Cologne, Germany.

Dec 2007
InitiativGruppen ApS
Entrepreneurship Course by Jan Stæhr and Andreas Stahlberg.

2006 - 2007
V25 • Business Kolding
businesskolding.dk
- Design - engineering office community.
- Coached in starting own business.