Main page / English / About Roug design / CV
CV - Lars Roug | Experienced Industrial Designer in Transportation, Product Design, and Graphic Visual Concept Design in Greater Copenhagen
Curious and passionate designer with a love for exploring complex design challenges in depth.
Holding a BA (Hons) in Transport and Product Design from Coven- try University, I have, through my own company, worked extensi- vely with everything from automotive and yacht design to industrial and product design, as well as 3D modeling.
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My expertise includes:
- Automotive & Yacht Design – Concept development, design, and 3D modeling
- General Industrial Design Projects – From idea to final product
- 3D Modeling & Styling – Advanced surface modeling and visualization
- Graphic Visual Design – Branding, form development, and visual communication
I create solutions where creativity and thoroughness go hand in hand – and my 3D work and visual materials are often ready to be used directly in clients’ marketing and presentations.
Some might call it nerdiness – I call it love for the profession.
Open to freelance and consulting roles, as well as full-time or part-time positions – and interested in contributing as a board member. |
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Updated October 2025 |
Career experience & key projects
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3D stylist
Poulsen motors | Lynge, Copenhagen
Transport design | 3D rendering | 2017 - present
- From a spare time design concept to an innovative running electric motorcycle product.
- Together with the founder Torben Poulsen I 3D Modelled and came up with proposals for the development.
Concept designer
Icon Yachts | Holland
Mega yacht design | 3D styling | May 2011 - 2023
- Collaborated with the Dutch mega yacht company Icon Yachts
from 2011 to 2023 on a test project, working on a freelance basis to design sketches and 3D concepts for various yacht designs based on a 50-meter private yacht.
- The project had no fixed deadline, and I proposed multiple design ideas.
- Illustrations on website
Designer
Blue Technology | Copenhagen
Wingsail Shipping | Design & 3D modelling | 2010 - 2022
- An innovative container ship concept utilizing wing sails and lightweight materials (zero emission).
- Received DKK 1 million from the Danish Maritime Foundation for proof-of-concept in 2018.
- On hold since 2022, but activity is expected to resume soo
- Illustrations on website.
3D designer
Palle Steen Christensen - Scenograf | Copenhagen
Car styling | Theatre Performance Car | 2017
- 3D concept design of a theatre car based on a Mercedes AMG roadster, created to split in two on stage as part of the performance.
The project ended after the initial phase when the theatre opted for a simpler solution due to budget constraints.
- Illustrations on website.
3D illustrator
SCSE Capital ApS | Copenhagen
Architecture | 3D styling | 2013
- 3D modelling proposal to an office building facade renovation.
- Demonstrated excellent time management skills by completing the project ahead of schedule..
- Illustrations on website
3D illustrator
Ilse Jacobsen • Hornbæk | Hornbaek
Fashion design | 3D modelling | 2011
- 3D modelling of the company’s design brand identity, the classic and elegant comfortable women’s rain boot.
- The Ilse Jacobsen company wanted to find out if there was a possible need to model existing products in 3D.
- Illustrations on website
Concept designer
The LithoNE bicycle | Copenhagen
Bicycle design | April - June 2010
- Design and 3D modelling, to build up a concept bike in 3D.
- Illustrations on website
3D modelling and advisory designer
True boat builders ApS | Kolding, Denmark
Yacht design | 2 yachts + group report | 2007 - 2009
- 3D modelling and design consulting for Nordship 380 DS and 360 DS (the 360 DS was nominated for
European Yacht of the Year 2011).
- Visual material and marketing illustrations for sales and promotional purposes.
- The illustrations contributed to Nordship receiving more orders than expected, even before the yachts were built.
- Wrote a design report with innovative interior concepts.
- Illustrations on website.
Concept designer
Enemærke & Petersen A/S | Ringsted, Denmark
Construction industry | 3D arhitectual concept | 2009
Designer
National Startup Competition - venture cup | Frederiksberg, Copenhagen
Concept product design | 2007
Technical drawing
T•Rex Effects | Vejle, Denmark
Music industry | Technical drawing | 2007
- Detailed 2D technical drawing of a mobile speaker concept.
Photoshop illustrator
Møller Jensen Innovation & Design ApS | Copenhagen
Medical product concept design | Concept photoshop styling | 2006
- Concept development and styling of a pharmaceutical product for the medical market.
- Visual presentation in Photoshop for marketing purposes.
- Completed an intensive week where the visual presentation was created for marketing purposes
Designer
Brahe Design I Hellerup, Copenhagen
Liquid industry | Product in production | 2005
- Liquid bottle pump for SunQuick – in production in the Asian market.
- Design development, research, sketching, 1:1 models.
- Illustrations on website
Design internship
VW group, South Africa (VWSA) | BET (Body, Electrical & Trim) department | Port Elizabeth
Automotive design | Brand identity | June - Sep 2004
- Collaborated on design modifications for local market models, encompassing color and trim selections, minor adjustments to body and trim components, decals, and design concepts for related projects. Notably, contributed to the design of Citi Golf A1, VWSA’s best-selling car in South Africa.
- Illustrated interior design concepts for the international VW market in Photoshop, integrating African leather and attention to detail.
- Taught two colleagues efficient Photoshop techniques.
- Illustrations on website
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Personal data
Born: 20-04-1977
Gender: Male
Nationality: Danish
Profile
Innovative Industrial designer with experience in automotive design, yacht design, and other products.
Own design company since 2006.
Language
Danish: Mother tongue
English: Fluent
Norwegian: Understand
Swedish: Understand
Polish: Learning
Areas of expertise
- Product design
- 3D modelling
- Design development
- Research
- Sketching
- Renderings
- Design proposals
- Transportation design
- Illustrating
- Technical drawings
- Ergonomics in seating
- Logo | brand identity
- HTML websites
Personal keywords
- Analytical
- Curious
- Honest
- Nerd
- Introvert
- Sarcastic
Computer skills
- Alias studiotools > 3D CAD.
- Keyshot > 3d rendering.
- Photoshop
- InDesign > DTP.
- Dreamweaver > webdesign.
- CorelDraw and Illustrator > Package technical drawing.
- MS Office
Marital status
I am married to a Polish woman, and we often travel between Denmark and Poland. In Poland, I have contributed to the design and organization of my wife's psychology practice, which also functions as an art gallery, where the premises are used to exhibit works by various artists.
Spare time etc
- Creativity > Sketching and thinking creative.
- Web design > I have had my own website since 1997. For the first few years, I used plain HTML program- ming. My website is vie- wable on all computers and browsers.
- Frequent flyer > Points & miles runner.
- Cooking
Active leisure
- Jogging
- Golf
- Dancing
- Yachting > As a child, I was sailing. Today I am following what happens in the sail- ing industry and following the important sail races/regattas, like America’s Cup and SailGP racing.
- Gardening
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Design competitions
Rockwool GC32
Graphic Visual Design | January 2021
- As a sponsor of Danish sailing, Rockwool sought proposals for a sponsorship painting for the Danish GC32 racing team between Christmas and New Year 2020.
- I came up with 14 different main suggestions, all of which could be combined in Photoshop, and then submitted 100 suggestions. Inspired by Danish fan culture, emphasis was placed on giving the boat a Danish expression.
Finalist
Aquila Racing Cars ApS | Gram, Denmark
Car styling | October 2013 - January 2014
- A racing car concept design based on a newly developed chassis.
Reached the finals, consisting of the 7 best participants out of 27.
- The 7 finalist concepts were on display at the Aquila stand at the Autosport International Show in Birmingham in January 2014.
- Illustrations on website
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Board membership
The housing association Humleskrænten
Humlebaek | 2014 - present
- 20 terraced houses, one communal house and a communal garden.
A local association to a political party
Fredensborg | 2021 - 2025
- Contributed to the election of two party members in 2022 – one to the municipal council, one to the regional committee.
The housing association Østerpark
Copenhagen | 2008 - 2013
- An 11-storey building with 132 flats.
One major project was a renovation project with a budget of 21 million DKK.
3D modelled the building’s new façade concept; collaborated with TEYTAUD Rådgivende Ingeniører A/S, who provided engineering consultancy to the board.
- Illustrations on website
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Startup networking concept
Start-up and webmaster
Danish Car Designers network site.
2007 - 2014
- Founded and managed a network website for Danish car designers, making it easy for media and clients to find and contact designers.
- Website available in both English and Danish.
- The project was closed due to declining interest as social media made networking easier.
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Education
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BA (Hons), Transport / Product design
Coventry University. School of Art & Design | Coventry | 2001 - 2005
- With upper second class.
- 2D sketching and formal rendering | Freehand perspective drawing | 3D modelling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering
- Principals | Formal presentation skills | Work with the industry, LTI (now LEVC) group concept | Design Research and analysis | Packaging | Clay model-making.
- Two projects suggested patented.
- Internship at VW, South Africa, Port Elizabeth.
- Final major project - Replacing a South African icon - A small VW (bakkie) pickup to the South African market.
- Further information please have a look at the website
from Coventry.
Edexcel Diploma in Foundation Studies.
Coventry
University. School of Art & Design | Sep 00 - May 01
- Foundation course in art and design focused on developing a broad range of creative skills and the ability to work with different materials and techniques.
- I gained experience in building a professional portfolio, including drawings, concept development, and various design projects.
- Key projects included my final project and an intensive three-day life drawing, which played a significant role in securing my place on the transport design course.
Pre-Sessional English
Coventry
University | Aug 00 - Sep 00
Foundation in Architecture and Design
Krabbesholm Højskole | Aug 99 - Jun 00
Introduction to live model drawing
Ulrich Hoff sketching course | Sep 98 - Jun 99
Graphic Visual design on Mac & Windows
Københavns Medie Produktionsskole | Aug 98 - Aug 99
Adult higher preparatory School
VUC Øresund | Lyngby, Copenhagen | Aug 97 - Jun 99
International College studies
Chichester College | Sep 96 - Jun 97
- English language course
- Introduction to CAD
- Introduction to DTP work
Foundation Business studies
Lyngby Uddannelsescenter - Handels Grundskole (HG) | Aug 95 - Jun 96B
- Internships during my school program:
Egå ungdomshøjsskole
Aug 94 - Feb 95
A 6 months' stay, in Grundtvig's ideologies. Creative subjects and social interaction plus finding oneself. Subjects: Drama (played Grease), Music, video editing, drawing course, poetry writing.
Primary school
Ny Holte Skole | - June 1994
- Internships during my school program:
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Courses after graduation
Apr - Jun 2012
Erhvervsakademi sydvest/Blachman Akademi.
Education on sales technique by Tony Blachman, with an exam.
Aug 2010
Automotive Design Workshops.
5 days intensive sketching course by the automotive designer David Hilton - Cologne, Germany.
Dec 2007
InitiativGruppen Ap
Entrepreneurship Course by Jan Stæhr and Andreas Stahlberg.
2006 - 2007
V25 • Business Kolding
businesskolding.dk
Design - engineering office community.
- Coached in starting own business.
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Innovative Design Thinking – From Sketch to Reality
My design philosophy is built on a combination of creativity, functionality, and strong visual storytelling. I am a solution-oriented industrial designer with a background in automotive and yacht design, passionate about thinking outside the box and developing innovative solutions in transportation, product design, and graphic visual communication.
With a degree in Industrial Design from Coventry University (BA Hons) – often referred to as a car design education – and extensive experience in automotive design, yacht design, 3D modeling, and graphic visual design, I help companies communicate their message through impactful and functional design.
In addition, I specialize in creating marketing materials using design, 3D modeling, and visualization, helping businesses build a stronger visual identity and enhance their product communication. My skill set includes hand-drawn sketches, conceptual drawings, and advanced CAD drafting in both 2D and 3D.
I am based in Humlebæk, North Zealand, Copenhagen, Denmark, but collaborate with clients both nationally and internationally.
I am also looking to contribute to more board positions as the creative strategist, bringing innovative thinking, design expertise, and visual communication strategy to the table.
I am open to freelance work, consulting, and full-time opportunities – and I am eager to contribute as a board member.
Feel free to reach out for a conversation! |
