CV - Lars Roug – Creative Industrial Designer in Transportation and Product Design

2017 - present

3D stylist

Poulsen Motors | Lynge
Transport design • 3D rendering • Poulsen motors

• From a spare time design concept to an innovative running electric motorcycle product.
• Together with the founder Torben Poulsen I 3D Modelled and came up with proposals for the development.

Responsible designer

Blue Technology | Copenhagen
Design and 3D modelling • Wingsail shipping • bluetechnology.dk

• Design manager for illustrations in the development of the design.
• Development of a new type of vessel that paves the way for zero-emission maritime transport through technology in wingsails, multihulls and lightweight materials.
• The concept where first time introduced at the SMM in Hamburg (SMM‚ the worlds leading maritime trade fair at Hamburg Messe) in September 2017, garnering plenty of praise, and leading to the establishment skilled advisory board.
• In 2018, the project received 1 million DKK from the Danish Maritime Foundation and has since conducted a proof-of-concept with promising results.
• Illustrations on website.

Concept designer

Icon Yachts | Mega yacht design | Holland

• Collaborated with the Dutch mega yacht company Icon Yachts
  from 2011 to 2023 on a test project, working on a freelance basis to design sketches and 3D concepts for various yacht designs based on a 50-meter private yacht.
• The project had no fixed deadline, and I proposed multiple design ideas.
• Illustrations on website

3D designer

Palle Steen Christensen - Scenograf | Copenhagen
Car styling • Theatre Performance Car • pallesteen.dk

• 3D concept design of a car based on a platform on the Mercedes AMG roadster to a theatre performance, serving as the centrepiece of the stage design.
• The concept of the car involved splitting in half during the act.
• The project ended in the first phase due to financial constraints.
• Illustrations on website.

3D illustrator

SCSE Capital ApS | Copenhagen

• 3D modelling proposal to an office building facade renovation.
• Demonstrated excellent time management skills by completing the project ahead of schedule..
• Illustrations on website

3D illustrator

Ilse Jacobsen • Hornbæk | Hornbaek
Fashion design • 3D modelling • ilsejacobsen.com

• 3D modelling of the company’s design brand identity, the classic and elegant comfortable women’s rain boot.
• The Ilse Jacobsen company wanted to find out if there was a possible need to model existing products in 3D.
• Illustrations on website

Concept designer

The LithoNE bicycle | Copenhagen

• Design and 3D modelling, to build up a concept bike in 3D.
• Illustrations on website

3D modelling and advisory designer

True boat builders ApS | | Kolding
Yacht design • Returning customer: 2 yachts and a group report • trueboatbuilders.com

• Nordship 360 DS | 2009
  • 3D model of a yacht with details being repeated from the previous project with Nordship Yachts.
  • The Nordship 360 DS along with my 3D illustrations premiered at the German boat show Dusseldorf International Boat Show in January 2010.
  • The 360 DS was nominated to the prestigious European Yacht of the Year award in 2011.
• Nordship 380 DS | 2007
  • Created a highly realistic 3D rendering of a 38ft family deck saloon yacht to demonstrate and showcase the yacht’s features and capabilities to potential investors and customers.
  • The 3D work contributed to Nordship Yachts exceeding their sales projections before any yachts were built.
• Gruppe konceptrapport | 2007
  • Group report on innovative interior design concepts for yacht interior design.
• Illustrations on website.

Concept designer

Enemærke & Petersen A/S | Ringsted
Construction industry • Communication • eogp.dk

• A stylish small container concept to improve communication between construction workers, residents and neighbours.

Designer

Brahe Design I Hellerup
Product design • Product in production • brahe-design.dk

• Designed a liquid bottle pump for SunQuick, which is currently in production and available in the Asian market.
• In the project I did work of: Design development | Research on small pumps | Sketching | Foam mo-dels 1:1 size | Renderings.
• Illustrations on website

Design internship

Volkswagen group, South Africa (VWSA) | Port Elizabeth
BET (Body, Electrical & Trim) department • Pratik via studiet fra Coventry University.

• BET (Body, Electrical & Trim) department • Internship when studying at Coventry University.
• Assisted with design changes for local market models, this includes colour & trim, minor body and trim component changes, decals, design concepts for associated projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
• Concept designed in Photoshop of various African leather car interior designs for the international VW market, demonstrating creativity and attention to detail.
• Transferred knowledge and skills to two VWSA designers and taught them how to use Photoshop effectively.
• Illustrations on website

Rockwool GC32 Design competition

• As a sponsor of Danish sailing, Rockwool sought proposals for a sponsorship painting for the Danish GC32 racing team between Christmas and New Year 2020.
• I came up with 14 different main suggestions, all of which could be combined in Photoshop, and then submitted 100 suggestions. Inspired by Danish fan culture, emphasis was placed on giving the boat a Danish expression.

Finalist

Aquila Racing Cars ApS | Gram
Car styling • aquilaracingcars.com

• A racing car concept design based on a newly developed chassis.
  Reached the finals, consisting of the 7 best participants out of 27.
• The 7 finalist concepts were on display at the Aquila stand at the Autosport International Show in Birmingham in January 2014.
• Illustrations on website

A local association to a political party

• At the local elections in 2022, I helped get two party members elected. One elected to the municipal council and one elected to the regional committee.

The housing association Humleskrænten

• 20 terraced houses, one communal house and a communal garden.

The housing association Østerpark

• An 11-storey building with 132 flats.
• A major important project was the renovation of the building to a budget of 21 million Danish Kroner.
• 3D modelled the building with a new façade material in corroboration with the Engineering Consultants TEYTAUD Rådgivende Ingeniører A/S in 2012..
• Illustrations on website

Start-up and webmaster

Danish Car Designers network site.

• Build up a network site concept.
• A network site concept aimed to optimise the communication between designers and media/clients, improving accessibility and facilitating contact.
• Website content was available in both English and Danish.

BA (Hons), Transport / Product design

Coventry University. School of Art & Design | Coventry

• With upper second class.
  2D sketching and formal rendering | Freehand perspective drawing | 3D modelling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI (now LEVC) group concept | Design Research and analysis | Packaging | Clay model-making.
• Two projects suggested patented.
• Internship at VW, South Africa, Port Elizabeth.
• Final major project - Replacing a South African icon - A small VW (bakkie) pickup to the South African market.
• Further information please have a look at the website from Coventry.

Coventry University. School of Art & Design.

Edexcel Diploma in Foundation Studies. (Grundkursus, kunst og design).

• Foundation course in art and design focused on developing a broad range of creative skills and the ability to work with different materials and techniques.
• I gained experience in building a professional portfolio, including drawings, concept development, and various design projects.
• Key projects included my final project and an intensive three-day life drawing, which played a significant role in securing my place on the transport design course.

Coventry University. Pre-Sessional English.

• Pre-Sessional English.

Krabbesholm Højskole.

• Foundation in Architecture and Design.

Ulrich Hoff sketching course.

• Introduction to live model drawing.

Københavns Medie Produktionsskole.

• Graphic design on Mac & Windows.

VUC Øresund, Lyngby, Copenhagen.

• Adult higher preparatory School.

Chichester College.

International English language course.

Lyngby Uddannelsescenter | Handels Grundskole (HG).

• Business school.

Egå ungdomshøjsskole.

• A 6 months' stay, in Grundtvig's ideologies. Creative subjects and social interaction plus finding oneself. Subjects: Drama (played Grease), Music, video editing, drawing course, poetry writing.

- Jun 94

Ny Holte Skole.

Primary school