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From Concept to Collection – Our Vision for Innovative Interior Design to an ILVA Design Competition

     
   

Interior & product design | ILVA design competition

In 2013, Torben Nyegaard Poulsen and I participated in ILVAs design competition with the goal of creating a furniture series that redefines modern interior design. Our vision was to strip the design language down to its essence and develop a cohesive collection that merges aesthetics, functionality, and adaptability.

Some of the furniture pieces had already been designed before we heard about the competition. When we decided to participate, we expanded the collection by designing additional furniture and products to create a complete and cohesive series.

With Scandinavian minimalism as our foundation, we focused on modular furniture that could be customized to fit various interior styles. We wanted to convey the idea that furniture is not just inventory—it is a fundamental part of a home’s identity.

Our approach was to challenge conventional solutions and develop an innovative furniture series that merges functionality with a strong design identity.

The concepts were designed using the 3D software Alias Studiotools and rendered in KeyShot, allowing us to refine the details and visualize the final aesthetic of each piece with high precision.

ILVA design competition interior and furniture design in cooperation with Torben Poulsen. Modular furniture for living room interiors with a focus on functionality and aesthetics inspired by Scandinavian minimalism.  
     
   
     
   

The Roman Chair

This chair features an elegantly curved U-shaped timber frame, combining both the seat and armrests in one cohesive piece. The backrest is composed of two leather pieces, attached securely to the backs of the armrests.

The legs are made of bent metal, fastened at the center. All chair legs are identical, simplifying production. The design concept was to create a stylish lounge chair with minimal components, making it affordable without compromising elegance.

 

Sofa | 2 x The Roman Chair

By placing two of these armchairs side by side, you can create a two-seater sofa. In this arrangement, the middle legs are removed, and the armrests are screwed together, resulting in a seamless and flexible seating solution.

 

Illustration of the 'Roman Chair' armchair concept, which can be configured into a two-seater sofa.

 
     
 

Animation VR

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Coffee Table | Fjord Table

This coffee table features a 100 cm round tabletop with an optional 8 cm high edge. The legs are made from four L-shaped metal rods assembled at the center, allowing flexibility in both height and style. The design is classic and minimalist, offering versatile options that make it easy to produce and package.

 

Tea Table

The tea table shares the same design DNA as the dining chair. It consists of three parts: two identical side pieces that can serve as stools and a wooden tray in the middle that binds the design together, also usable independently.

 

Trinkets | Candle Holders/Vases/Bowls

The trinket series includes candle holders, vases, and bowls, all sharing a cohesive design style. The candle holders are versatile for both taper and tealight candles. The design is simple and timeless, with cylindrical shapes featuring a central circular detail across all items.

 

Wall Clock/Art

This wall accessory doubles as a clock and an art piece. Its simple design makes it a discreet yet stylish element, adding elegance to any wall.

 

Animation VR

Move the mouse over the image and press the left button to interact.

More information on animation VR

 

Ilva design competition products: coffee table, tea table, candle holders, vases, bowls, and wall art/clock.  
   
 
     
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Dining Chair | Marstrand Chair

The Marstrand Chair is a distinctive dining chair composed of three flexible wooden parts. Two of the parts are identical, mirror-image side pieces, joined with a central piece that serves as both the back and rear legs. The design is simple to produce and assemble without screws or glue.

 

Dining Table | Marstrand Table

The Marstrand Table features legs inspired by the chair's backrest, assembled without screws or glue. The legs consist of two parts that can be flipped, allowing for an adaptable look. The tabletop is two-layered, with a glass surface revealing the wooden layer beneath – offering a stylish and modern aesthetic.

Ilva design competition products: Marstrand dining chair and table in modern wooden design.  
     
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Key takeaways from the ILVA design competition


Our participation in the ILVA design competition was an exciting opportunity to explore new design ideas and further refine our approach to modular furniture. The process allowed us to merge functionality, aesthetics, and flexibility into a cohesive design line, creating a strong connection between our previous concepts and new innovations.

By utilizing Alias Studiotools and KeyShot, we were able to visualize and fine-tune our designs down to the smallest detail. Our goal was to develop a furniture series that not only fits seamlessly into contemporary homes but also adapts to future needs.

Our approach was to challenge conventional solutions and develop an innovative furniture series that merges functionality with a strong design identity. The competition reinforced the importance of thinking outside the box and pushing the boundaries of modern furniture design.

This project has provided us with valuable experience that we will carry forward into future design endeavors.

     
         
 
 
 
 


 

Get in Touch

I'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience.

Feel free to share my work within your network – it helps create opportunities for new and interesting projects.

 
         
 

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk
Denmark

Landline phone: +45 36 96 45 58
Mobile: (can be provided in collaboration)

Vat no: 29874492

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