Product industrial design
An overview of consulting services and projects with in product design and concept development
On this page, you'll find an overview of consulting tasks and personal projects in product design and concept development. The menu under this text provides direct access to each project, which can be explored in more detail. If you need a hard copy, the overview can be easily printed, and if you prefer, a high-quality portfolio in English is available for download as a PDF.
If you need advice or an external designer for your project, I am available to assist. Whether it's about creating a new product, further developing an existing one, 3D visualizations, or technical drawings, I am ready to help.
Design
With a strong background in industrial design, Roug Design is focused on creating products that not only reflect the client’s identity but also emphasize usability and aesthetics. Through close dialogue, we define the design idea and requirements together. I present the final design with 3D visualizations, renderings, and detailed working drawings, including measurements and materials.
Product Development
Further development of existing products is a vital part of my work. Whether it's about optimizing technical solutions, materials, production processes, costs, or finding new suppliers both nationally and internationally, I am ready to assist.
Visualization
Visualization plays a crucial role in the process, both during development and when presenting the product to the end customer. I have extensive experience with 2D and 3D visualizations, animations, assembly guides, and renderings for use in catalogs, websites, and much more.
Consultant projects
- Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
- Bicycle design | The LithoNe city bicycle | 3D Design concept
- Architecture | Enemærke & Petersen A/S | Concept designer
- Product design | Project with two CBS Students | Concept Designer
- Product Design | T•Rex Effects | Technical Illustrator
- Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
- Product design | Brahe Design - SunQuick | Designer
Design competitions
Own projects
- Projects with Mr. Torben Nyegaard Poulsen
- Fashion apparel design | Jewelry concepts
- Product design | Chocolate design concepts
- Product interior design | Bar stool
- Product interior design | Dynamic sofa for large space
- Fashion apparel design | Eyewear design
- Product design | Letter box concept
- Interior product design | Lighting design concepts
- Interior product design | Vases and nips
- Fashion apparel design | Stilettos meet the sports world
- Interior product design | Paintings
- Brand identity I Portfolio folders
Consulting projects
Fashion design | Ilse Jacobsen • Hornbæk | 3D illustration - styling
3D styling Ilse Jaobsen • May 2011
3D Modeling of Ilse Jacobsen's Iconic Rain Boot. In collaboration with Ilse Jacobsen, this project explored the potential of digitally visualizing their iconic rain boots through 3D modeling.
This opened possibilities for future 3D scanning, streamlining the process for even more precise models.
Animation VR
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More information on animation VR
Bicycle Design | The LithoNe City Bicycle | 3D Design Concept
This project began as a client assignment in April 2010. The client requested a 3D model of a city bike concept. However, the project was halted after its initial phase due to lack of funding.
A year later, I completed the design with additional details, taking it on as a personal project to refine the concept.
Note: Due to threats and conflicts from the client over a decade after the project's start, I have removed specific references to the individual from my site while the issue is under investigation. Unfortunately, similar issues seem to have affected other designers worldwide.
Architecture | Enemærke & Petersen A/S | Concept designer
Styling concept • eogp.dk • February 2010
This was a communication concept project where contractors and customers/residents could meet in a cozy, well-designed mobile container at the construction site. Inside the mobile container, people could find information about the progress of the renovation/construction project and engage in informal and pleasant conversations between the contractors and residents.
The project was a concept, and given that a significant amount of time has passed since the project was held, and the development manager who hired me for the project has now retired, I feel it is appropriate to present the koncept.
Product design | Project with two CBS Students | Concept Designer
Venturecup.dk • October 2007
Advised two students from Copenhagen Business School (CBS) in a business concept competition. They aimed to develop an electronic parking meter that could be placed on a car’s dashboard, automatically issuing a receipt upon parking.
I contributed as a designer to help visualize and refine their idea.
Although they did not progress further in the competition, the project was a valuable learning experience in product development and concept design.
Product Design | T•Rex Effects | Technical Illustrator
Technical Drawing • Music Industry • T•Rex Effects • June 2007
In June 2007, I was contacted by T•Rex Effects through Jobindex.dk to create detailed 2D technical drawings for a portable speaker concept tailored to modern music industry needs.
The project involved developing a precise technical visualization of the design and functionality of the speaker in a mobile format.
Although the concept did not go to market, it provided a valuable opportunity to explore product design for the audio industry, allowing me to emphasize both aesthetic appeal and technical accuracy.
Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
Concept styling to the medical market • mjid.dk • October 2006.
- Developed presentation drawings in Photoshop for a pharmaceutical product.
- Conceptual design and visualization for the medical market, focused on presenting a new sampling product.
I was contacted on short notice by Peter Møller to assist with the design and presentation of a medical product using Photoshop.
The project lasted a week and involved visualizing a concept for a sampling product.
Although the product was not ultimately pursued, this project enhanced my skills in Photoshop and the visual presentation of complex concepts.
Product design | Brahe Design - SunQuick | Designer
Industrial design • brahe-design.dk • October 2005
Design development of a liquid-bottle pump for SunQuick, currently marketed in Asia within the beverage industry.
The project involved comprehensive research on small pumps, sketching, and creating 1:1 foam models. I delivered a functional and visually appealing solution, earning recognition from Jakob Brahe-Pedersen, owner of Brahe Design, who appreciated my skills in sketching and marker techniques.
Design competitions
Interior product design | Ilva design competition
Torben Poulsen and I decided to participate in ILVA's design competition, which focused on creating a complete living room design.
Our previous experience collaborating on furniture concepts inspired us to contribute additional pieces to our collection.
The competition provided an opportunity to showcase a cohesive design series that combines functionality and aesthetics. Our designs emphasized simplicity, elegance, and ease of production, with each piece having a unique, modular quality that would fit seamlessly into any contemporary home.
To view details click on the picture.
Animation VR
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More information on animation VR
Own projects
Projects with Mr. Torben Nyegaard Poulsen
I have the pleasure of collaborating with designer Torben Nyegaard Poulsen on several exciting projects. Torben, who also has a background in transport design from Coventry University (08), and I began our collaboration when he needed a 3D model of his rim design for his graduation project—a sports car concept for Citroën.
Since then, we have worked together on a range of projects, including:
- A design competition for Aquila Racing Cars ApS
- A boat project that we have now resumed and are considering linking with the electric motorcycle project
- A Furniture concept submitted to an Ilva design competition, where we later expanded the series with additional furniture and decor pieces
- A Salvador Dali-inspired wine glass that I 3D-modeled for Torben, for which we also created a prototype
- A sculptural flat-screen TV concept with a unique design form
Additionally, we are working on a motorcycle project that is now close to production. This project has evolved from a hobby design concept to an innovative electric motorcycle product. Together with Poulsen Motors’ founder, Torben Poulsen, I contributed 3D modeling, illustrations, and development suggestions.
Fashion apparel design | Jewelry concepts
I have ventured into the world of jewelry design through my 3D software, experimenting with unique and sensual shapes for rings and bracelets.
Playing with materials like gold, silver, and other luxurious metals, I’ve crafted elegant and seductive designs.
Using advanced rendering techniques in Keyshot, I’ve brought these pieces to life, showcasing their exclusive and luxurious appeal.
Product design | Chocolate design concepts
In this project, I explored the development of chocolate concepts, combining graphic design and product design to create unique chocolate shapes.
Using Alias StudioTools, I developed a series of simple shapes that were later visualized in 3D.
To visualize the final 3D chocolate designs, I used KeyShot to create rendered chocolate shapes with realistic materials and detailed texture and lighting.
This allowed experimentation with various digital chocolate designs and testing how the form and surface would appear in real life.
The project demonstrates the potential of creating modern chocolate concepts through digital design and advanced visualization techniques. The result is a series of product designs with an elegant and innovative approach to the chocolate industry, combining visual aesthetics with functional properties.
This work illustrates how chocolate design can be developed and shaped using Danish concept design and digital technology.
Interior product design | Bar stool concept
I have experimented with the design of a bar stool that combines a light and classic look with modern lines.
The dynamic shape of the seat is inspired by the automotive industry, with a bold Ferrari-red color emphasizing the stool's sporty and daring appearance.
The design was developed in KeyShot, where I explored various color and material options to highlight the stool's details and aesthetics.
Product interior design | Dynamic sofa for large spaces
The idea behind this sofa was to experiment with 3D design in Alias StudioTools.
The result is a large sofa, suitable for public spaces, either indoors or outdoors.
The design incorporates elements of automotive styling, with reflections playing a key role in shaping the form.
In KeyShot renderings, the sofa is shown in a striking red, emphasizing its modern and eye-catching appearance. With its organic lines and dynamic design, this sofa is perfect for larger areas where both aesthetics and functionality are essential.
Click on the image to view images in larger size.
Animation VR
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More information on animation VR
Fashion apparel design | Eyewear Design Concepts
As someone who has worn glasses since I was five, I have a deep connection to eyewear. However, this has also made the design process quite challenging, as I have to take off my glasses to study them. Balancing my personal experience with the technical aspects of eyewear design has been an exciting challenge.
In my latest project, I’ve developed two eyewear concepts: a pair of sports glasses and a pair of everyday glasses. Both designs are inspired by principles from transportation design, where form, function, and aerodynamics play a key role. I aimed to create glasses that are not only aesthetically pleasing but also functional in different daily and active scenarios.
The sports glasses are designed with a focus on comfort and stability during movement, using carefully selected materials and forms to ensure a lightweight and ergonomic fit.
The everyday glasses are crafted as a sleek and timeless solution, designed to be worn throughout the day without compromising on comfort. The emphasis here is on a minimalist expression that still exudes personality and quality.
Both eyewear concepts reflect my interest in combining aesthetics with technology while drawing inspiration from streamlined forms and functional solutions found in transportation design, alongside my experience as a glasses wearer.
Product design | Letter box concept
This letterbox concept is inspired by Apple's streamlined and minimalist design aesthetics, particularly their use of simple and elegant stands, as seen in their monitors.
I aimed to create a product where the letterbox and its stand are integrated into a seamless unit, eliminating the need for traditional, cumbersome installations like deep holes and long poles. Instead, my solution is both stylish and functional, making it easy to place the letterbox while ensuring it stands out visually.
In short, this design challenges the conventional perception of what a letterbox looks like and how it functions.
Interior product design | Lighting design concepts
This project involved experimenting with lamp designs using Alias StudioTools, a 3D modelling software I am using.
The focus was on form development and the realistic portrayal of light, aiming to capture how the light interacts with various shapes and materials.
This was also an exercise in 3D modelling, where I practised rendering the lamps with natural-looking light effects.
The forms range from futuristic to minimalist, each exploring different approaches to lighting in both practical and aesthetic terms.
Interior product design | Vases and knick-knacks
In this project, I explored the design of vases, playing with shapes and materials in 3D. Using Alias StudioTools for modelling and KeyShot for material rendering, the project was an experiment in form and surface treatment.
The goal was to explore different textures and finishes, resulting in vases that are both functional and visually striking.
This project was part of a fast-paced idea development phase where the emphasis was on quick, creative experimentation.
Fashion apparel design | Stilettos meet the sports world
This project was born from a desire to explore and rethink the shape of a high-heeled shoe. The vision was to merge elegance with sports aesthetics, resulting in the development of a 3D model of a stiletto that incorporates sports logos. My aim was to visualize how a sports brand could enter the high-heel market and thereby redefine shoe design. I used size 35 as a starting point for the basic form and then experimented with different heel shapes and approaches.
Unexpected attention on fake sales websites
In March 2021, I discovered that images of this concept were being misused on fake sales websites where the shoes were falsely offered for sale. Even though the shoes do not exist in reality, there were fabricated positive reviews from "buyers." I tried to warn potential buyers through reviews but without success. To protect my work, I added text to the images, clearly stating that it is a 3D illustration only.
Animation VR
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More information on animation VR
Interior product design | Paintings - art work
My artwork is deeply rooted in sustainability. Most of my paintings are created on recycled materials, such as back panels from old cabinets and shelves, predominantly sourced from IKEA furniture. By using these discarded items, I give new life to materials that would otherwise go to waste. This approach is not only eco-friendly, but it also adds a unique authenticity and story to my paintings.
The colours I use are mostly leftover paints I've accumulated over time, adding depth and character to each piece. Every hue has its own narrative, creating a distinctive richness. My creative process is intuitive, allowing each painting to evolve organically, expressing a momentary feeling or atmosphere.
These paintings are currently displayed in my home, contributing to a personal and unique ambience. Through my art, I hope to inspire others to see the possibilities in reusing and to create with what surrounds them.
Brand identity | Portfolio folders
Since 1999, I have created portfolio folders that I sent by postal mail.
Today, for interviews, I use an A3 folder that can be updated with new papers as needed. The folder contains plastic sleeves, making it easy to replace the content.
In the past, I also designed a portfolio newspaper with a circulation of around 2,000 copies, which was mailed out. The newspaper was a cost-effective solution for the mass production and distribution of my work.
