Press Overview | Press Releases, Articles and Newsletters | Roug design / Lars Roug
Here you will find all of Roug Designs’ latest news, including press releases, articles, and newsletters that spotlight my design projects and creative ideas. I am a passionate and experienced designer based in Humlebæk, North Zealand, close to Helsingør, running my one-man company specializing in everything from industrial and product design to graphic and visual creative direction.
With strong technical skills in 3D modeling, VR animations, and technical drawings, I offer innovative solutions in areas such as automotive design, ship design, and ergonomic design. My approach combines design consulting, project management, and creative strategy with an aesthetic that reflects the best of Danish, Scandinavian, and Nordic design.
Whether you are a journalist, business investor, collaborator, potential client, or simply curious to learn more about my design background and vision, this page provides an up-to-date and comprehensive overview of Roug Designs’ media appearances. I update the page regularly whenever there is new news, so you can always stay informed about the latest developments and exciting projects.
For media inquiries or high-resolution images, please contact:
Press releases
Here you'll find the official press releases from Roug Design, continuously updated with news on our latest projects, technological innovations, and strategic developments in transportation and industrial design.
Each press release provides an in-depth insight into Roug Design's / Lars Roug's interdisciplinary work—from maritime projects and ship design to sustainable and ergonomic design solutions. They also form a central part of our sales and branding efforts, targeting potential customers. With a focus on design and ideas aimed at achieving extraordinary results, these press releases inspire both current and future collaborators.
The press releases reflect the passion and dedication that drive Roug Design, demonstrating how I turn visions into reality through advanced 3D modeling, VR animations, and technical expertise from the design studio in Humlebæk, Fredensborg Municipality.
If you need inspiration for writing an article or blog post about me, please feel free to get in touch or visit the studio.
Danish Transportation Designer Bridges Scandinavian Design with International Innovation
Press Release | January 2025
Press release unfolding the story of Danish transportation design meeting international innovation. From maritime projects like Nordship Yachts to groundbreaking sustainable transport concepts.
Discover how cross-cultural collaboration and creative expression combine Scandinavian design tradition with global innovation.
Click the image to explore the full story behind Roug Design's innovative journey.
Articles and Media Coverage by Roug Design / Lars Roug
Here you'll find a selection of articles and media features from various outlets that have highlighted and established effective PR communication for Roug Design’s work, projects, and design philosophy. These pieces serve as both a source of inspiration and a media archive, where I, drawing on my experience, motivation, and passion, convey the message—always with a style that cuts straight to the chase and thinks outside the box to achieve extraordinary results.
This collection of relevant articles is designed to make it easy and accessible for journalists, bloggers, and other media professionals to obtain effective communication and materials about Roug Design as a design consultancy, while potential clients gain a clear insight into our work.
If you need further information or would like to cover one of my upcoming events or projects, please feel free to contact me directly, and I will ensure that you receive the necessary materials and details.
- Soefart | Drømmen om et skib med vinger
- The Danish maritime fond | 1 million Danish kroner
- Fairplay.ihs.com | Blue Technology reveals zero-emission vessel type that harnesses wind power
- Nayaolmer.com | Blue technology and the ship of the future
- Racecar Engineering | Aquila's social engineering project
- JydskeVestkysten | Suitcase can tell its own weight
Soefart.dk | The dream of a ship with wings
29th October 2018
Discover the vision of a groundbreaking cargo ship equipped with large wings, aimed at sustainable sailing. Learn how this innovative technology could transform the future of shipping by reducing fuel consumption and CO2 emissions.
As the article is in Danish, the article can be translated via google translate.
The Danish maritime fond | One million Danish kroner
2nd October 2018
Groundbreaking maritime technology: BlueTechnology.dk receives one million DKK from the Danish Maritime Fund to develop revolutionary wing sails that could transform the future of maritime transport. Click the image to discover how this innovation is set to usher in a new era of sailing.
Since the article is in Danish, the article can be translated via google translate.
Fairplay.ihs.com | Blue Technology: A Vision for Zero-Emission Vessels Powered by Wind
September 3, 2018
An intriguing article, which I unexpectedly stumbled upon through a Google search, highlights Blue Technology and introduces an innovative vessel concept that blends cutting-edge technology with sustainable solutions. Discover how wind power plays a key role in the future of green shipping.
Click the image to read the full article in PDF format.
Nayaolmer.com | Blue technology and the ship of the future
3rd of August 2018
Discover the latest article on Blue Technology, featuring a mention of my name as a key figure. Dive into exciting trends in sustainable tech and see how I'm contributing to the future!
To read the blog click on the picture
Racecar Engineering | Aquila's social engineering project
In January 2014, Racecar Engineering, a leading magazine in engineering and motorsport design, featured an article about the prestigious Aquila Racing Cars design competition. The article provides an in-depth look at the seven finalists, including myself, and the innovative concepts that made it to the final stage.
This coverage highlights the creative and technical challenges of the competition, emphasizing the value of collaboration and dedication in creating standout designs.
Click on the image to read the full article and gain insight into the excitement of the competition and the creative process behind the designs.
Discover more about my path to the finals and how I contributed fresh ideas to Aquila's social engineering project!
JydskeVestkysten | Suitcase can tell its own weight
14th of November 2006
JydskeVestkysten, a Danish newspaper, featured an article about my involvement in the opening of House of Innovation in Kolding, Denmark.
The event was inaugurated by the Danish Minister of Economic and Business Affairs. The article highlights my innovative project, a suitcase capable of measuring its own weight, designed to help avoid unexpected overweight fees at airports. Alongside, Lene Toni Kjeld presented her seamless wallpaper designs that are already available in stores.
We both represent the entrepreneurial environment in V25, part of Business Kolding and appreciate the collaborative network it fosters.
Suitcase can tell its own weight
What about a suitcase that can tell its own weight, in order to avoid paying sour money for expensive overweight at the airport. Or what about a wall that exists in transitional patterns, so different patterns imperceptibly can melt together.
Lars Roug and Lene Toni Kjeld have both made very tangible examples of innovation. While Lars is working to get his invention into production, Lene’s already out in stores.
The two hired into the V25, which is Business Kolding's entrepreneurial environment, and are good examples of those who use the House of Innovation. They are happy with environment.
- You can get coaching, you are better able to develop your ideas. And then you get your self a network, "says Lars Roug.
- It is also good to have a community and a place to be home. It is important to have a network, Lene noted.
Martin Egede Jensen, Torben Kjær Madsen, who develops retailing on the Internet and a production management system, Six Sigma, agree .
- It is important to have a strong network and someone who can give a second opinion on your ideas, says Torben.
Newsletters and e-mail marketing from Roug design
I regularly send out newsletters as a key component of my marketing strategy and PR communication efforts. Through these emails, I share exciting updates, news, and insights into my latest projects and design work – all tied together with a consistent narrative that reflects a cohesive visual identity.
Happy New Year 2011
News letter sent January the 20th 2011
With the advent of a new year, it is traditionally time to reflect on the year that has past. Before I do so, let me first and foremost wish friends, colleagues, client and business associates the very best for the New Year.
Up to the launching of Nordship Yachts new yacht the 360 DS at the Düsseldorf yacht show in late January, there were a number of articles on various web sites, which showed the 3D illustrations I had 3D modelled. I was especially pleased to read a Norwegian article dated late 2009 stating that two Norwegians had bought the new yacht based on my illustrations.
I was also pleased to see that my 3D illustrations I had 3D modelled were exhibited at the Nordship Yachts stand at Dusseldorf yacht show.
The Nordship 360 DS was well received by the press both before and after the test sailings. Most excitingly, the model is nominated for European Yacht of the Year 2011. It would be exciting and very deservingly for Nordship to run away with the title and I wish Nordship all the best of luck. The winner will be unveiled at the Düsseldorf yacht show - January the 22nd - 30th 2011.
Talking about Nordship - a fellow student from Coventry University e-mailed me mid 2010, to tell me that his chief designer had presented some 3D renderings/illustrations of boats to him, which he liked. He further believed that his employees should take inspiration from these renderings. Incidentally one of these illustrations was my 3D illustration of the Nordship 360 DS. I was pleased and proud that a former fellow student had such high regards for my work.
In April, I was offered what seems to be a major project. Regrettably the client never paid for my services with this experience in mind I have now revisited my standard contract to avoid future similar situations, wasting several months of work in the process.
During the climate summit in Copenhagen (Cop15) in December 2009 I visited an international exhibition called the Bright Green Exhibition. A lot of international companies were present. I started networking with an American company – a process that has continued during 2010. It is an interesting company with good design ideas. They may wish to delegate part of a project to me – hopefully soon.
In August I was on a five-day intensive sketching course, held by car designer David Hilton in Cologne, Germany. The first two days were quick sketch drawing methods. The last three days of the course were spent developing one of the ideas we had sketched the first two days and then either build up the idea as a clay model or a 3D Alias model. I designed a single person jet seaplane. The product is a noisy product a little bid like jet skis. Most people hate them, but the user loves it.
Over the last two years several interesting job applicants, potential business partners or students who would like an internship have contacted me. Most people who have contacted me found my website on Google, and they represent nationalities from all over the world. Obviously, I am pleased to be contacted, and I hope sometime to be able to join some of these individuals professionally.
I wish you all a happy and prosperous year.
Yours sincerely
Lars Roug
BA (hons)
More references from Roug Design
Newsletter sent, December 2007
Over the last two years I have contacted Danish and International companies in search of job opportunities, among these your company. Following up on previous contacts, I would like to tell how I have been doing since the latest contact.
To do well in design is about having the right references, and about establishing a wide ranging network. Over the last two years I have worked on establishing references and a valuable network in the design industry.
The latest project was a 3D modelling project for
a Danish luxury yacht company - Nordship Yachts.
www.nordship.dk
The brief was to draw a 38-footer yacht in 3D. Based on the drawings the company exceeded its sales expectations and is now in a situation where they have to decline new orders. Consequently, the company withdrew its plans to present the yacht at major boat shows.
Another project for Nordship yacht was to write a report suggesting new innovative ideas with interiors targeting a younger costumer clientele. Nordship Yachts have shown interest in some of the ideas, which hopefully means that soon I will have additional design projects for Nordship Yachts.
Please have a look at the attached jpg file, which shows the 3D illustrations of the Yacht.
I have further completed two short projects for Brahe
Design and Moeller Jensen Design - two major Danish design companies.
A few months ago a Danish company that makes accessories to the music industry asked me to work on several freelance projects. The company had found my CV on a Danish job network site and found my international design education interesting.
Since May 2006, I have been connected with V25.
V25 is an entrepreneur house, which coaches and assists young
entrepreneurs in establishing professional networks. Through V25
I have gained experience in starting up a company and arrange
customer meetings.
When I started at V25 I initially followed up on a project I had worked on during my final year at Coventry. The Idea was to develop a suitcase with a build-in weight scale in the handle. Regrettably, I realised that there was a similar project already patented.
At the moment I work on a network site for Danish
Car designers. I hope it will be a popular site for the media
and the customers. The ultimate aim is that the site will be a
site used by industries looking for automotive designers.
I am looking forward hearing from you and hope that a relationship can be developed either through freelance opportunities or a more permanent employment.
Happy New Year!
Yours faithfully,
Lars Roug
BA (hons) Transport-Product design
Summary & future perspectives with news from Roug design
Thank you for exploring the press universe of Roug Design. Here, you’ve gained an in-depth insight into my creative process through press releases, articles, and newsletters – all carefully selected to showcase my passion for innovative design and effective communication. With a consistent guiding principle in everything I do, I strive to create solutions that both inspire and deliver extraordinary results.
If you have any questions, need further information, or are considering a collaboration as a journalist, please feel free to contact me – or stop by my studio in Humlebaek, North Zealand, so we can exchange ideas and perspectives on design.
I look forward to sharing even more inspiring projects and news in the future.