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Chevrolet Hvalborg | Inspired by 2D Art – Shaped in 3D
     
   

Auto styling | Chevrolet Hvalborg Design Concept | March 2014

The project focused on building a 3D model by first creating large 3d surfaces, cutting into them, and rounding the edges. The design originates from a series of 2D drawings I made in Corel Draw, where I named each project.

This one was called *Hvalborg*, inspired by the popular Danish song "Hvalen Hvalborg" by Shu-bi-dua.

The first attempt to model it in 3D was made in late 2009. In February 2012, I created a new version using 3D Alias Studiotools over three days. Two years later, in 2014, I revisited the idea of building a car based on large sculptural surfaces, further refined and shaped. With this final concept, Chevrolet became the perfect brand to align with the car's aesthetics.

 
3D concept images of Chevrolet Hvalborg, a Danish design concept with large sculptural surfaces and rounded edges, 3d model created in March 2014.  
     
     
   
     

Hvalborg 3d design concept 2014
 
Front view of Chevrolet Hvalborg, a Danish 3D car design rendered in KeyShot.
 
A front view showcasing the car's smooth, rounded surfaces and iconic Chevrolet logo. Designed in Alias StudioTools and rendered in KeyShot.*
 
 
 
Animation VR. more information on animation VR
 
 
Rear view of Chevrolet Hvalborg with vertical rear windows
 
A rear perspective highlighting the wide taillights and vertical rear windows inspired by 1980s American cars.
 
 
Chevrolet Hvalborg in a red finish placed in an industrial environment.
 
The red version of the design concept set in an urban, industrial scene. Rendered in KeyShot and refined in Photoshop.
 
 
Chevrolet Hvalborg in a modern urban setting with glass buildings.
 
The design concept placed in a sleek, modern cityscape, emphasizing the car's futuristic and sculptural form.
 
 
Rear view of Chevrolet Hvalborg in a modern urban plaza in Paris
 
A detailed rear view in a contemporary city landscape, showcasing the car's sharp yet flowing lines.
 
 
Chevrolet Hvalborg in a gray finish on a weathered industrial lot.

 

The gray version of the car placed in a rugged, urban industrial setting. The contrast highlights the car's modern aesthetic.
 
 
Rear perspective of Chevrolet Hvalborg in an urban industrial lot.

 
A rear perspective where the industrial environment contrasts with the car's sleek Danish design.
 
 
White version of Chevrolet Hvalborg placed in a modern cityscape with flowers.
 
The white model is showcased in a stylish urban setting with vibrant flowers, emphasizing the car's minimalist lines.
 
 
Chevrolet Hvalborg in blue under a bridge with graffiti art.
 
The blue version of the car under a gritty bridge adorned with graffiti, creating a contrast between modern design and urban art.
 
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Hvalborg 3d design concept 2012
 
   

In February 2012, I designed a new model over three days using 3D Alias Studiotools.

Two years later, I revisited the concept and developed a new design proposal, showcased in the cover images above.
car design idea from 2012  
     
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Hvalborg 3d design concept 2010
     
first design proposal for the whale hvalborg, a slightly angular proposal.   The first 3D draft of the design from 2010 was somewhat angular. The original sketches were inspired by 1980s American cars, where rear windows often had a more vertical incline.
     
         
 
 
 
 

 

Get in Touch

I'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience.

Feel free to share my work within your network – it helps create opportunities for new and interesting projects.

  
         
 

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk
Denmark

Landline phone: +45 36 96 45 58
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Vat no: 29874492

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