Transportation design


     
Clients | Transport design | Car design | Yacht design | 3D - animation VR | Product design | Architecture | Graphic design
     
   

Transport Design | From Concept to Reality

As the founder and driving force behind R-Design, I specialize in creating innovative solutions in transport design. Working closely with my clients, I bring unique design concepts to life, blending aesthetics, functionality, and cutting-edge technology. With years of experience in the field, I’ve had the opportunity to design everything from modern electric vehicles and trucks to ergonomic interior solutions and custom aftermarket products.

Each project is a chance to think outside the box and develop vehicles that not only look great but also meet the highest standards of comfort and performance. I also offer graphic solutions, such as custom decals that add a personal touch to vehicles, as well as wheel designs that enhance their visual appeal.

My goal is to deliver tailored solutions that meet the specific needs of my clients, guiding them from concept to finished product—whether it’s car design, transport concepts, or graphic detailing. I'm ready to collaborate with you on your next design journey.

 

Competence-services

Consultant projects

Design competitions

Own projects

School projects

Various transport design concepts from Roug Design, featuring items such as car wheel rims, seats, electric cars, concept vehicles, trailers, caravans, yachts, and racing boats. The image illustrates the versatility in transport design and Lars Roug’s creative approach to blending aesthetics and functionality in unique transportation solutions.  
 

Car design – Auto styling

  • Design development and design within car design as an example for:
    • Design of a new car concept
    • Electric cars
    • Trucks
    • Ergonomic interior design solutions
    • Aftermarket products for the automotive market
    • Rim design
    • Graphic solutions for vehicles (decals)
  • More info

Boat design

  • Concept design and 3D modeling of new boats, such as, design and styling for the design of:
    • decks
    • cabins
    • and new thinking within yacht interiors.
    • Suggested graphic paint for boat hooks and sails (decals) for company corporate branding.
  • More info

 

 

 

     
     
     
     
   

Consulting projects


   
     
   

Shipping design | Blue Technology | Lead Designer

Design and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010

Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport.

Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results.

This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption.

Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.

 

Click the image to view more illustrations.

Blue Technology's wingsail shipping concept for zero-emission transport  
     
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Mega Yacht design | Icon Yachts | Concept designer

Test project for the Dutch mega yacht company Icon Yachts • May 2011 - 2023.

As part of this project, I worked on a freelance basis, tasked with developing ideas for the design of mega yachts based on a 50-meter private yacht.

This was a test project with no fixed deadline, and I was asked to propose multiple innovative and sleek design concepts focusing on cutting-edge aesthetics, functionality, and the latest yacht-building technologies.

The project allowed me to explore creative boundaries and present multiple design ideas for the future of luxury yachts.

3D concept images of mega yacht design to Icon Yachts, created by the concept designer Lars Roug. Luxury yacht, private yacht with a focus on sleek and innovative boat design.  
     
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Automotive design | Palle Steen Christensen | 3D design concept to the Funen Opera

Car styling • Theatre Performance Car • pallesteen.dk • September 2017.

In September 2017, I was hired by scenographer Palle Steen Christensen to develop and design a unique car concept for a theatre performance.

The concept was based on a Mercedes AMG roadster and was intended to be the centrepiece of the stage design.

During the performance, the car was meant to split apart dramatically, culminating in a staged accident at the end of the play.

Unfortunately, the project was halted after its first phase due to financial constraints. Instead, the theatre used an older vehicle and lighting effects to achieve a similar visual impact.

To view pictures cick on the image.

3D design of a theatre car concept car for stage design, based on Mercedes AMG roadster, by Roug design. Design in alias studio tool rendered in Keyshot, styled up in photoshop.  
     
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Bicycle Design | The LithoNe City Bicycle | 3D Design Concept

This project began as a client assignment in April 2010. The client requested a 3D model of a city bike concept. However, the project was halted after its initial phase due to lack of funding.

A year later, I completed the design with additional details, taking it on as a personal project to refine the concept.

Note: Due to threats and conflicts from the client over a decade after the project's start, I have removed specific references to the individual from my site while the issue is under investigation. Unfortunately, similar issues seem to have affected other designers worldwide.

3D-rendered bike design of the LithoNe City bicycle, shown from multiple angles. Concept bike with modern style and Danish design.  
     
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Yacht design |  Nordship Yachts ApS | 3D modeling and advisory designer

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.

This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.

Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.

The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.

Click on the picture to view the 3D illustrations.

Nordship Yachts 3D modeling and concept development by Lars Roug. Danish boat design focusing on luxury yachts, deck saloon, and sailing. Yacht design that blends innovation and sailing pleasure, showcased at international boat shows. Danish design quality and maritime elegance.  
     
 

Animation VR

Move the mouse over the image and press the left button to interact.

More information on animation VR

     
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Automotive design | Volkswagen group, South Africa (VWSA) | Design internship

BET (Body, Electrical & Trim) department • Internship when studying at Coventry University •  VW South Africa • June - September 2004

  • Assisted with design changes for local market models, this includes colour & trim,
    minor body and trim component changes, decals, design concepts for associated
    projects. Citi Golf A1 - VWSA’s top selling car in South Africa.
  • Showcased various African leather car interior looks in Photoshop for the
    international VW market.
  • Taught two VWSA designers in photoshop.

The Tv add for the Citi Golf 2006 model.

Various interior concepts for the Citi Golf by VW South Africa featuring African-inspired seat designs and an image of the Citi Golf 1 taillight. Automotive design internship project with VW South Africa.  
     
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Design competitions

   

   
     
   

Automotive design | Aquila Racing Cars ApS | Finalist

aquilaracingcars.com • Januar 2014

In January 2014, I participated in a design competition to create a single-seater mini race car for Aquila Racing Cars. Together with Torben Nyegaard Poulsen, we had two weeks to develop a proposal, which was selected as one of the top seven to move forward.

In the next phase, we had eight weeks to refine and enhance our design. Finally, the seven finalist designs were showcased at Aquila’s exhibition stand during a racing car fair in January 2014.

Click on the image to view more pictures and a detailed description of the project.

Aquila Racing Cars design competition entry by Adamo, featuring a single-seater mini race car concept. Collaborative design with Torben Nyegaard Poulsen, finalist among top seven entries, showcased at Aquila's exhibition in January 2014.  
     
 

Animation VR

Move the mouse over the image and press the left button to interact.

More information on animation VR

     
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Own projects

   

   
     
   

Bugatti Sophus – A Visionary Car Design Concept

Bugatti Sophus is a car design concept that has undergone multiple iterations, with the latest update created during the first COVID-19 lockdown in March-April 2020. The design focuses on 3D modeling with an emphasis on large, smooth surfaces combined with precise cuts and details, such as the intricately designed grille mesh.

The concept is designed with flexibility in mind, allowing for future updates to include additional details. For example, in 2020, four different headlight designs were developed, giving the car a distinctive appearance.

Bugatti Sophus is envisioned as a more accessible Bugatti model, potentially including rear seats and space for luggage, making it more practical for everyday use. All renderings and visuals have been produced using the advanced rendering software Keyshot, highlighting the car's intricate details and overall design vision.

Click on the picture to view more details.

Bugatti design, car design concept, 3D modeling, headlight concepts, Keyshot rendering, Bugatti Sophus, Roug Design  
     
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Innovative Camper Design with an Aerodynamic Focus

This design concept is the result of a vision to blend aesthetics, functionality, and aerodynamics in a camper trailer. The goal was to create a camper that not only looks modern but also optimizes fuel efficiency and driving experience through careful consideration of aerodynamic principles. Drawing inspiration from the aviation industry, I have integrated several innovative features that set this camper apart from traditional models.

One of the standout elements is the jockey wheel. Typically, this is a manually adjusted mechanism, but in this design, I have developed a wheel system that retracts into the chassis, similar to an aircraft’s landing gear. This not only enhances the aerodynamic profile of the camper but also contributes to a sleek and minimalist appearance.

More details click on the picture.

vingesejl, skibstransport, bæredygtighed  
     
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3D Modeling of Wheel Rims in Alias Studiotools

I specialize in designing and modelling custom wheel rims using the advanced 3D software Alias Studiotools. Depending on the complexity, creating a unique wheel rim design takes between half a day and two days. The process starts with a basic rim model that includes the wheel tire, suspension, and brake disc as standard, allowing me to focus on crafting the intricate wheel patterns efficiently.

The core of my design approach is experimenting with different shapes and methods to develop innovative designs that meet both functional requirements and aesthetic goals. Many of my rim designs have been developed alongside the concept cars I’ve built over time in Alias, ensuring each rim has a distinctive visual identity that complements the vehicle's overall design.

More details click on the picture.

 
     
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Yachtdsign | Match race design concept sailboat

This concept was originally developed during my time at Coventry University.

Over the years, I have revisited and refined the design multiple times, staying true to the original vision while making improvements.

The boat is designed with match racing in mind and could potentially serve as a modern replacement for the boats currently used by the Danish Sailing Association.

Combining sleek aesthetics with functionality, the Boat 05 concept is built to deliver speed, precision, and innovation in competitive sailing.

3D models of the Boat 05 concept sailboat, showcasing different perspectives and views of the modern design, including the hull and mast. The design envisions a refined match race boat with the potential to replace those currently used by the Danish Sailing Association.  
     
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Single-person Jet Seaplane – A Revolutionary Design Concept

This single-person jet seaplane falls into the same category as jet skis – a powerful, noisy, and thrilling machine that stirs both fascination and irritation. While some may find it disruptive, the user experiences the freedom and excitement that comes with it, hoping to impress those around them.

The project started as a simple sketch and was later developed in 3D. Over time, the concept has been refined and improved. In April 2014, I revisited the design and decided to enhance the details for a more polished final result.

 

Automotive Design Workshops • David Hilton i Cologne

In August 2010, I attended a five-day intensive design course with renowned car designer David Hilton in Cologne, Germany. The first two days focused on rapid sketch techniques, while the last three days were dedicated to building either a clay model or a 3D digital model. It was during this course the idea for the jet seaplane was born.

More details click on the picture.

Cool plane concepts, flight concept, aviation design, Automotive Design Workshops, David Hilton, Cologne  
     
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Chevrolet • Hvalborg

The exercise was about building a model by first creating large surfaces, then cutting into those surfaces and rounding the edges afterward.

The idea behind the shape comes from one of the many flat-sided drawings I created in Corel Draw, before I started taking design courses. Back then, I used to draw 2D flat designs and gave each project a name; this one was called Hvalborg.

The first attempt to build the model was made in late 2009. In February 2012, I designed a new model over three days using 3D Alias Studiotools, but I wasn't completely satisfied with the shape. So, in 2014, I decided to revisit the concept.

Two years later, I revisited the idea once again, and I still had the concept of building a car with the same design principle - large surfaces that are shaped and refined further. With this latest concept, I found a car brand, Chevrolet, that I felt suited the shape well.

Click on the picture to view more details.

Chevrolet concept, car design concept, roug design  
     
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Truck with no blind spots

In today’s urban environments, there is an increasing need to enhance truck safety, particularly when it comes to blind spots and interactions with vulnerable road users such as cyclists and pedestrians. Rather than relying solely on new technology to fix old designs, my approach was to rethink the truck's overall design to better suit the needs of modern cities.

This idea took shape in 2006 when I began sketching concepts for a truck that was not only more functional but also aesthetically adapted to urban environments. In 2008, I developed a 3D model in Alias, focusing on form, function, and safety. The model represents a radical shift in how trucks could be designed to address blind spot issues.

In February 2012, I developed a new design in Alias StudioTools with the goal of creating a more streamlined and safer truck. This prototype combines innovative design elements with a forward-thinking approach to transportation design, aimed at improving road safety and reducing traffic challenges in cities.

More details click on the picture.

truck design, automotive design, roug design  
     
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Restyling of a former school 3D project

February 2012
I made the first illustrations in the early nineties, in Corel Draw.
The design was inspired by Walt Disney’s $crooge McDuck, whose limousines has the driver sitting outside.

The first 3D project at Coventry was to build up an idea we had and therefore I chose this concept.

In January 2012 I found the 3D file and chose to build up a new model, based on the same theme with a new design.

limousine, danish limousine, danish car designer, autostyling  
     
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Golf cart

February 2012

This concept originated in 2008 as a response to a Danish golf cart production that I felt lacked innovation and resembled existing models already on the market.

One of the challenges I observed with traditional golf carts is the way golf bags are fastened at the rear, often using cheap materials. My solution was to integrate the golf bags into the cart itself, allowing players to simply remove their clubs and place them in built-in holders. This approach makes the cart both cleaner in design and more practical, reducing the risk of bags falling off during a game.

Additionally, I focused on ergonomics, experimenting with the idea of seating three adults side by side in the front. Instead of the standard straight bench, I introduced a curved bench design, making it easier for players to quickly get on and off the cart after taking a shot.

The concept has been refined over the years, but the core principles remain the same.

More details click on the picture

automotive design, roug design, golfing design, golfcart, golf cart design, cool golf cart  
     
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Jaguar E-type

January 2012
This project began as a school assignment during my second year of studies, where we were tasked with redesigning a classic car design. I chose the Jaguar E-type and created a detailed 3D model of my concept. In January 2012, I revisited the original model and developed an updated and simplified version of the 3D design.

A few years later, Jaguar themselves introduced a new E-type that in many ways aligned with the concepts I had been explored.

More details click on the pictrure.

E-type, etype, jaguar concept, autostyling jaguar, autodesign jaguar, auto design jaguar, alias studiotools  
     
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Skoda sketches

Summer 2008. More details click on the image.

roug skoda  
     
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Volvo 340 redesign

January 2008
Looking at what Volvo is doing at the moment, I took up a design from the 80’ties and designed the idea in 3D Alias.

More details click on the image.

roug • Volvo  
     
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One hour marker sketches

November 2007

Roug - markersketches  
     
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Audi sketch

September 2007

 
     
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Sideview renderings and a 4 day 3D modelling project

January 2006
It started with a side view sketch. I then decided to scan in the drawing and make some side view renderings from the simple sketch.

I wanted to practice shading and reflections seen from an object from the side. I think I used a day on it.

From one of the renderings I wanted to build up a quick 3D model. I wanted to use as lees days as possible to build up the model, I used 4 days on the 3D modelling.

 
     
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Sketches • January 2006

 
     
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Sketches from my intern at Volkswagen South Africa

More details click on the image.

Roug • VW South Afrika  
     
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School projects

   

     
   
   

Coventry University. School of art & design.

BA (hons) Transport / Product design • September 2001 - June 2005.

  • 2D sketching and formal rendering | Freehand perspective drawing | 3D model-
    ling | Ergonomics | Concept drawings | Automotive design | Yacht design | Product design | Engineering Principals | Formal Presentation skills | Work with the industry, LTI group concept | Design Research and analysis | Packaging | Clay model-making.
  • Two projects suggested patented.
  • Internship at Volkswagen, South Africa, Port Elizabeth.
  • Final major project - Replacing a South African icon - A little VW (bakkie) pickup
  • Further information please have a look at the website from Coventry

 

coventry school of art and design, illustrations of projects, final year project a VW pick up for the south african market.  
     
     
     
     
     
     

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk

Landline phone: +45 36 96 45 58
Mobile: (can be provided in collaboration)
Skype: larsroug

Vat no: 29874492

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