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Main page / English / Portfolio / Transportation design / Automotive design / Redesign jaguar E-type Jaguar E-type redesign and restyling |
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Auto styling | Redesign of a classic icon, the Jaguar E-type | January 2012This project began as a school assignment during my second year at Coventry University in Spring 2003, where we were tasked with redesigning a classic car. I chose the Jaguar E-type, a design icon, and developed a detailed 3D model of my concept. In 2012, I revisited the project, updated my design idea, and rebuilt the concept using 3D visualization tools such as Keyshot. This redesign process combined principles of autostyling, car design, and industrial design, resulting in a modern interpretation of the Jaguar E-type. In December 2024, I refined the presentation by incorporating new menu visuals. I added pink-themed objects inspired by Jaguar’s branding direction in recent years, which has creatively played with pink elements like stones. Some images now feature pink flowers, plants, and a flamingo, elements that subtly reference Jaguar's bold, modern identity. Despite the introduction of these vibrant pink details, I have ensured the car retains its masculine elegance and strong design language, balancing tradition and modernity without compromising its iconic status. A few years after my redesign, Jaguar themselves introduced a new F-type concept that aligned closely with some of the ideas I explored. |
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3D model January 2012 |
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A modern redesign of the Jaguar E-type showcasing its sleek side profile. Streamlined design combined with iconic details creates a timeless look. |
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| Animation VR. more information on animation VR | ||
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From this angle, the car's dynamic curves and sporty attitude are highlighted. A modern take on a classic. |
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The car's front features a modern aesthetic while preserving the classic lines of the original. Minimalist yet powerful design. |
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The combination of modern shapes and classic proportions gives this car a sophisticated and stylish look. |
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The soft lines and muscular shapes give the car a powerful yet elegant appearance. A tribute to past designs with modern technology. |
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In a dark version, the car's sculptural forms stand out. The contrast between the black body and red details creates a dramatic effect, enhanced by pink elements such as a plant and stones, referencing Jaguar's new brand image. |
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The car presents a clean and modern look, where the white color highlights the design's beauty and simplicity. |
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An elegant redesign that fits seamlessly into modern urban environments. Small colorful details add a fresh touch. |
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The green color accentuates the car's classic style and timeless design, while the modern finish emphasizes its luxurious appeal. |
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This scene shows the car in its natural element - an open road, where the design can truly be appreciated. A balance between nature and technology. |
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The shimmering green color creates a beautiful interplay with the surrounding scenery, emphasizing the car's elegant design. |
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The car's modern lines contrast with the classic building, symbolizing timeless elegance. |
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The black body and bold red details create a dramatic contrast against the pink blossoms and classical surroundings. |
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The combination of raw concrete and delicate flowers highlights the car's sophisticated and modern automotive design. |
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The car's minimalist white design contrasts beautifully with the raw, colorful graffiti in the background. |
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Here, the raw urban environment merges with the car's polished elegance, creating an exciting visual impression. |
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A futuristic presentation where the car's glossy surface and clean lines take center stage, plus added with pink stones in Photoshop. |
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The black car is elegantly reflected on the glossy surface, emphasizing its dynamic shapes. |
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An unexpected and playful combination where the car's masculine design meets an exotic flamingo. |
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A dramatic winter scene where the car's modern design contrasts with the natural, snow-covered background. |
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A comprehensive gallery showcasing the modern redesign of the Jaguar E-type from various perspectives and in different settings. From urban scenes to scenic roads, each angle highlights the car's timeless elegance and bold details. |
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Auto styling | The school project from june 2003This image showcases my final project submission from June 2003 at Coventry University. The assignment was to redesign a classic car, and I chose the **Jaguar E-Type**. For the project, I created a moodboard featuring famous men, including potential buyers, with a prominent image of **Frank Sinatra**, who famously drove an E-Type. The presentation included four large hand-drawn sketches, one of which featured a **British flag** painted on the car to emphasize its heritage. |
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Get in TouchI'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience. Feel free to share my work within your network – it helps create opportunities for new and interesting projects. |
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Roug design / Lars RougLangebjergvej 558 Landline phone: +45 36 96 45 58 Vat no: 29874492 |
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