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Jaguar E-type redesign and restyling

     
   

Auto styling | Redesign of a classic icon, the Jaguar E-type | January 2012

This project began as a school assignment during my second year at Coventry University in Spring 2003, where we were tasked with redesigning a classic car. I chose the Jaguar E-type, a design icon, and developed a detailed 3D model of my concept.

In 2012, I revisited the project, updated my design idea, and rebuilt the concept using 3D visualization tools such as Keyshot. This redesign process combined principles of autostyling, car design, and industrial design, resulting in a modern interpretation of the Jaguar E-type.

In December 2024, I refined the presentation by incorporating new menu visuals. I added pink-themed objects inspired by Jaguar’s branding direction in recent years, which has creatively played with pink elements like stones. Some images now feature pink flowers, plants, and a flamingo, elements that subtly reference Jaguar's bold, modern identity.

Despite the introduction of these vibrant pink details, I have ensured the car retains its masculine elegance and strong design language, balancing tradition and modernity without compromising its iconic status.

A few years after my redesign, Jaguar themselves introduced a new F-type concept that aligned closely with some of the ideas I explored.

3D-rendered Jaguar E-Type concept redesign showcasing modern autostyling and car design using Alias StudioTools. A modern take on the classic Jaguar E-Type.  
   
     
     

3D model January 2012

   
     
Redesigned Jaguar E-type viewed from the side, car styled in alias studiotools and rendered in keyshot in a neutral photo studio scene.
 

A modern redesign of the Jaguar E-type showcasing its sleek side profile. Streamlined design combined with iconic details creates a timeless look.

 
 
 
Animation VR. more information on animation VR
 
 
Redesigned Jaguar E-type in three-quarter view, the car model are designed in Aliasdesign and rendered in keyshot.
 

From this angle, the car's dynamic curves and sporty attitude are highlighted. A modern take on a classic.

 
 
Front view of the redesigned Jaguar E-type, 3d modelled in aliasstudiotools and rendered in keyshot
 

The car's front features a modern aesthetic while preserving the classic lines of the original. Minimalist yet powerful design.

 
 
Jaguar E-type restyling concept, viewed from a three-quarter front perspective, 3d designed in aliasdesign, and rendered in keyshot.
 

The combination of modern shapes and classic proportions gives this car a sophisticated and stylish look.

 
 
Jaguar E-type redesigned seen from the right side with curvy lines, made in aliasstudiotools and rendered in keyshot.
 

The soft lines and muscular shapes give the car a powerful yet elegant appearance. A tribute to past designs with modern technology.

 
 
Black Jaguar E-type redesign parked in a garage, designed and 3D-modeled in AliasDesign, rendered in KeyShot, and enhanced in Photoshop with a pink plant and pink stones, referencing Jaguar's current brand image.
 

In a dark version, the car's sculptural forms stand out. The contrast between the black body and red details creates a dramatic effect, enhanced by pink elements such as a plant and stones, referencing Jaguar's new brand image.

 
 
White Jaguar E-type redesign with a 3d model render in keyshot with an environment from a garage.
 

The car presents a clean and modern look, where the white color highlights the design's beauty and simplicity.

 
 
White Jaguar E-type auto styled on a street with pink flowers that was added in photoshop
 

An elegant redesign that fits seamlessly into modern urban environments. Small colorful details add a fresh touch.

 
 
automotive design of a green Jaguar E-type a 3D redesign showing that it is parked on a cobblestone street.
 

The green color accentuates the car's classic style and timeless design, while the modern finish emphasizes its luxurious appeal.

 
 
Green Jaguar E-type redesign driving on a countryside road with flowers in the foreground, 3d designed in aliasstudiotools and rendered i keyshot.
 

This scene shows the car in its natural element - an open road, where the design can truly be appreciated. A balance between nature and technology.

 
 
Green shiny Jaguar E-type redesign on a road with flowers in the foreground, automotive design in 3d designed in alias studiotools.
 

The shimmering green color creates a beautiful interplay with the surrounding scenery, emphasizing the car's elegant design.

 
 
stylish green Jaguar E-type redesign in front of a classic architectural building, designed in 3d alis studiotools, rendered in kesyhost and styled in photoshop.
 

The car's modern lines contrast with the classic building, symbolizing timeless elegance.

 
 
Black Jaguar E-type automotive redesign near a manor with a pink blossoming tree.
 

The black body and bold red details create a dramatic contrast against the pink blossoms and classical surroundings.

 
 
Black Jaguar E-type redesign in an underground parking lot with flowers added in photoshop.
 

The combination of raw concrete and delicate flowers highlights the car's sophisticated and modern automotive design.

 
 
White Jaguar E-type redesign in an urban garage with pink graffiti in the background, designed in 3d aliasdesign and rendered in keyshot and Ai generated in Photoshop.
 

The car's minimalist white design contrasts beautifully with the raw, colorful graffiti in the background.

 
 
Green Jaguar E-type redesign in an industrial area with graffiti.
 

Here, the raw urban environment merges with the car's polished elegance, creating an exciting visual impression.

 
 
Black Jaguar E-type redesign with reflection on a glossy black background designed in 3d aliasstudiotools and rendered in keyshot, plus ai genered in photoshop with added pink stones and a plant with pink flowers.
 

A futuristic presentation where the car's glossy surface and clean lines take center stage, plus added with pink stones in Photoshop.

 
 
Black Jaguar E-type redesign on a reflective black surface.
 

The black car is elegantly reflected on the glossy surface, emphasizing its dynamic shapes.

 
 
Black Jaguar E-type redesign with a flamingo in studio lighting.
 

An unexpected and playful combination where the car's masculine design meets an exotic flamingo.

 
 
Black Jaguar E-type redesign on a snowy road with a reindeer in the foreground.
 

A dramatic winter scene where the car's modern design contrasts with the natural, snow-covered background.

 
 
Overview of redesigned Jaguar E-type images in various settings and angles, designed in 3d aliasdesign, and rendered in keyshot plus ai generated in photoshop, design by roug design.
 

A comprehensive gallery showcasing the modern redesign of the Jaguar E-type from various perspectives and in different settings. From urban scenes to scenic roads, each angle highlights the car's timeless elegance and bold details.

 
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Auto styling | The school project from june 2003

This image showcases my final project submission from June 2003 at Coventry University. The assignment was to redesign a classic car, and I chose the **Jaguar E-Type**.

For the project, I created a moodboard featuring famous men, including potential buyers, with a prominent image of **Frank Sinatra**, who famously drove an E-Type.

The presentation included four large hand-drawn sketches, one of which featured a **British flag** painted on the car to emphasize its heritage.

Sketches and moodboard from a 2003 Coventry University project redesigning the Jaguar E-Type, including a car design with a British flag and references to famous E-Type owners like Frank Sinatra.  
     
         
 
 
 
 


 

Get in Touch

I'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience.

Feel free to share my work within your network – it helps create opportunities for new and interesting projects.

 
         
 

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk
Denmark

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