Main page / English / Portfolio / Graphic visual design
Graphic design and visual illustration by Roug Design in Humlebæk, Greater Copenhagen – Design thinking for identity and communication
Clients | Transport design | Car design | Yacht design | 3D - animation VR | Product design | Architecture | Graphic design
Graphic design is everywhere – from websites to print, from logos to visual identity. Every detail contributes to a strong visual expression. With a solid design background and based in Humlebæk, Fredensborg Municipality, North Zealand, I offer not only 3D design and industrial form development but also freelance graphic design. I create tailored solutions that combine aesthetics with strategic functionality. Through insight before creativity, I ensure that your visual identity strengthens your brand and communication.
At Krabbesholm Højskole, I learned that architecture is always present in the cityscape – sometimes beautiful, sometimes less so, but always there. The same applies to graphic design. As you navigate my website, you see graphic design everywhere – designed and developed by me through my graphic design studio in the Greater Copenhagen area. Every detail is carefully crafted to convey a strong visual message.
Comprehensive Design Services
As a designer with extensive experience in graphic and visual design, as well as 3D and industrial design, I offer comprehensive solutions that blend creativity with strategic thinking. My work spans graphic design, visual identity, art direction, and DTP services, always emphasizing insight before creativity to ensure a strong and functional visual expression.
Throughout my career, I have naturally incorporated art direction into various projects – from shaping the visual language of school projects to managing creative direction in professional assignments.
My holistic approach ensures that each project maintains a cohesive visual narrative while meeting its strategic objectives.
My services include:
Logo design | Identity branding | Art Direction | DTP (Desktop Publishing) | Website Suggestions
Would you like to learn more about my background in graphic design? read my storry behind in the buttuom of the site
For a more detailed overview of my product design projects, you can print this summary or download an English version as a high-resolution PDF via the link.
You are also welcome to visit my studio in Humlebæk, Fredensborg Municipality, to experience my full portfolio in person.
Comprehensive design services
Consulting projects
- Brand identity | Polish psychologist practice | Logo and signage design
- Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
Designcompetition
Own projekts
- Brand identity I Website
- Brand identity | Logos
- Brand identity | Business cards
- Brand identity I Portfolio folders
- SoMe network concept | Danish car designers network website
School projects
Graphic Design
Logo Design
I offer graphic design services focused on creating logos through close collaboration with you as the client. Together, we’ll develop ideas and concepts that form the foundation of the final logo, which we will refine and perfect throughout the design process.
Identity branding
I assist in crafting a strong visual identity, including the design of business cards and letterheads. Additionally, I provide suggestions for website design. The internet is constantly evolving, and I can help you create a simple and effective layout, especially if you already have the content prepared for your website.
Art Direction
I provide comprehensive art direction services, overseeing the visual style and creative direction of projects from concept to completion. This includes managing the overall aesthetic, ensuring brand consistency, and directing photoshoots, layouts, and visual content creation. My experience spans across various media, combining graphic design principles with strategic creative vision to deliver cohesive and impactful visual solutions.
DTP (Desktop Publishing)
If you have a report or document that needs to be presented with an appealing visual layout, including images and design, I can help elevate the visual impact. I ensure your documents look professional, far beyond what a standard word processing program can achieve.
Website Suggestions
Since 1997, I have been involved in building websites. I’ve always preferred simple HTML structures that ensure your site is easy to read and prints well. It’s crucial to me that your website functions optimally across all browsers, ensuring accessibility for everyone.
Consulting projects
Brand identity | Polish psychologist practice | Logo and signage design
Psychologist practice • 2020
This logo was developed for a psychologist practice in Poland, drawing inspiration from my own design. I used the same custom font I created for my logo, adding a personal and recognizable touch.
Additionally, I designed a sign for the main entrance of the psychologist’s practice, reflecting the same aesthetic and professionalism.
Product design | Møller-Jensen Innovation & Design ApS | Photoshop illustrator
Concept styling to the medical market • mjid.dk • October 2006.
- Developed presentation drawings in Photoshop for a pharmaceutical product.
- Conceptual design and visualization for the medical market, focused on presenting a new sampling product.
I was contacted on short notice by Peter Møller to assist with the design and presentation of a medical product using Photoshop.
The project lasted a week and involved visualizing a concept for a sampling product.
Although the product was not ultimately pursued, this project enhanced my skills in Photoshop and the visual presentation of complex concepts.
Design competition
Brand identity | Rockwool GC32 design competition
In January 2021, Rockwool, the sponsor of Danish sailing, held a design competition to select the best sponsor paint scheme for the Danish GC32 racing team.
The competition ran between Christmas and New Year 2020, and I developed 14 main design concepts that could be combined in Photoshop, leading to 100 unique design proposals.
My design approach aimed to reflect Danish identity by drawing inspiration from Danish fan culture and national pride.
However, Rockwool ultimately prioritized its brand identity, selecting a winning design from Asia that highlighted Rockwool as the sponsor over the Danish theme.
You can download the PDF file I submitted (small format, 4 MB).
Own projects
Brand identity | Website designing
Since 1997, I have been designing and optimizing websites with a focus on simplicity and usability.
My early websites featured colorful backgrounds and free domain setups until I purchased my first domain in late 1999. In the early 2000s, I transitioned to a minimalist design with white backgrounds, making the sites visually clean and easy to navigate.
I emphasize ensuring that my websites are fully compatible with all browsers and devices, including mobile platforms. Additionally, my HTML coding is optimized for fast loading times and search engine optimization (SEO).
Brand identity | Logos
My logo design journey began in 1993, when I first explored graphical elements using Corel Draw, my initial drawing software. The first logo I created was inspired by the front grills of cars, a design I often used in my early car sketches. This style is somewhat similar to the grill design seen today in Dacia cars, with the letters "DC" forming part of the grill.
By 1998, I shifted focus to more simplified logos, catering to stationery, business cards, and early websites, as I enrolled in graphic design schools to refine my skills.
During my time at Coventry University in 2002, I designed my own font for a school project, which became part of my logo. Blue remained my go-to color during this period. In 2004, one of my professors challenged me to rethink my logo, calling it a bit dull. This pushed me to create my current bold, orange design, which I still use today. I have occasionally used a black background for variety.
My logo is not just an aesthetic marker of my business but a symbol of the visual communication and brand identity services I offer to clients.
I design logos for both private individuals and companies, providing consultation on how a strong visual brand can enhance business identity and recognition.
Brand identity | Business cards
Since 1994, I have been experimenting with the design and aesthetics of my business cards, adapting the layouts based on the technology available, such as computers and printers. I have worked with transparent materials, previously used for overhead presentations, and I have laminated several cards. This has preserved their vibrant colors and kept them looking almost new to this day. However, the oldest cards have started sticking to plastic sleeves.
Over the years, I have experimented with colors, starting with safe blue tones before eventually deciding that orange should be the central color of my logo. In the beginning, I printed and cut the cards myself, but over time I moved to mass production, having them printed professionally.
My mindset has always been to create business cards that are not just practical but also communicate a company’s visual identity. With years of experience, I now offer advice to businesses looking to enhance their brand through aesthetic and functional design.
This text incorporates the words and ideas you mentioned (e.g., aesthetics, mindset, advising), while also providing a cohesive narrative that reflects your journey and expertise in business card design. Feel free to modify this to better suit your style or any additional thoughts!
Brand identity | Portfolio folders
Since 1999, I have created portfolio folders that I sent by postal mail.
Today, for interviews, I use an A3 folder that can be updated with new papers as needed. The folder contains plastic sleeves, making it easy to replace the content.
In the past, I also designed a portfolio newspaper with a circulation of around 2,000 copies, which was mailed out. The newspaper was a cost-effective solution for the mass production and distribution of my work.
SoMe networking concept | Danish Car Designers | Creator and webmaster
August 2007 - April 2014
Developed and managed danskebildesignere.dk (plus English domain danishcardesigners.com), a networking and profiling platform for Danish car designers.
The project provided valuable experience in SEO, online marketing, and network building. I worked on concept development, business planning, and sponsor outreach.
Despite limited support from potential members, the site became one of the top-ranked in its category on Google during its active period. This project gave me solid insights into building and promoting a digital platform.
School projects
Copenhagen's Media Production School
Graphic Design on Mac and Windows • August 1998 - August 1999
One of the most important projects I worked on was editing *Subspace*, the member magazine for the official Danish Star Trek fan club, Trekkies.dk.
Due to local political decisions, the school was later closed.
Graphic Design, Industrial Design, and Visionary Thinking
From my design studio in Humlebæk, Fredensborg Municipality, I combine graphic design, 3D design, and industrial design with a deep understanding of visual communication and design strategy. My work is not just about aesthetics – it is an investment in effective and value-driven design solutions that strengthen businesses and create long-lasting visual identities.
I deliver a wide range of strong design solutions, spanning graphic design, illustration, art direction, and product design. My approach ensures cohesive and functional design concepts that not only follow trends but also set new standards.
My design journey began in the early 1990s when I first discovered the joy of creating graphic visual expressions on a computer. At that time, there was a lot of discussion about the emerging role of a multimedia designer – an intriguing concept, though still loosely defined. Later, a career advisor suggested I become a sign painter, but the term didn’t resonate with my aspirations. Had they mentioned sign designer or visual communicator, it would have aligned much more with my interests.
My path to becoming an industrial designer took me through alternative educational routes such as folk high schools and production schools – some more relevant than others. However, before I even began my formal studies, I had already built solid experience in graphic design and naturally developed art direction skills.
Today, I work on connecting visual expression with the red thread in every project. My approach is not just about aesthetics but about insight before creativity – understanding the motivation mechanisms behind strong visual communication. With inspiration, passion, and a deep understanding of business needs, I create designs that motivate, engage, and deliver extraordinary results.
Design is not just a visual element – it is a strategic investment that adds value and can contribute to job satisfaction by reinforcing a company's identity and purpose.
Do you have an idea or a project that needs a unique visual expression?
Let’s create something remarkable together!
Get in touch, or visit my design studio in Humlebæk for an informal conversation about your next design project.