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Tailored Yacht & Vessel Design – Where Innovation, 3D Modeling, and Functionality Meet


Clients | Transport design | Car design | Yacht design | 3D - animation VR | Product design | Architecture | Graphic design

 

Exploring the Possibilities of Yacht & Vessel Design

Maritime Industry | Megayachts | Sailing Yachts | Ship Design | Boat Interiors | Naval Architecture

I provide advanced design and concept solutions for the maritime industry, covering everything from large commercial vessels and luxury yachts to custom-built sailing yachts. My expertise spans ergonomic cockpit layouts, refined yacht and vessel aesthetics, and visual identity concepts for hulls and sails—particularly for high-performance racing yachts. Additionally, I offer sponsor branding solutions and other graphic enhancements tailored for maritime projects.

     
Collage of maritime design projects: zero-emission ship concept, megayacht design, Nordship sailing yacht, Rockwool GC32 branding, match racing sailboat, and jet seaplane.
     

Specialized Yacht and Vessel Design Solutions

  • Integration of zero-emission maritime technologies
  • Development of bespoke megayacht concepts
  • Performance optimization for high-speed sailing yachts
  • Interior planning and functional yacht outfitting
  • Advanced 3D visualization and Animation VR presentations

 

Design Philosophy

By merging precision-driven automotive design with deep maritime expertise, each project benefits from:

  • Practical knowledge of yacht and vessel design
  • Cutting-edge styling solutions for the future of shipbuilding
  • Advanced 3D modeling and marine design
  • Sustainable design integration for next-generation vessels
  • Ergonomic and functional optimization for onboard spaces

 

Tailored Maritime Design Concepts

I collaborate closely with shipyards, naval architects, and professional sailors to ensure each project meets both aesthetic and technical requirements. Whether designing exclusive luxury yachts, high-performance sailing vessels, or optimizing interior layouts, I deliver innovative solutions that seamlessly blend functionality, sustainability, and maritime elegance.

Explore examples of maritime design projects in the menu or scroll down to learn more.

 

 

 

Consultant projects

 

Design competitions

 

Own projects

 

Expertise & Background

     
     
     

Consulting projects


   
     
   

Shipping design | Blue Technology | Lead Designer

Design and 3D Modelling • Wingsail Shipping Concept • bluetechnology.dk • Active since December 2010

Development of an innovative ship type utilizing wing sails, multi-hull structures, and lightweight materials, paving the way for zero-emission maritime transport.

Since 2010, I have been responsible for all illustrations and have contributed to the design's development. In 2018, we received support from the Danish Maritime Foundation and successfully completed a "Proof of Concept" with promising results.

This ship type can transport large cargo loads without fossil fuels, maintaining an average speed of 17 knots across the Atlantic. Our next phase includes a Joint Industry Project (JIP) in the coming years to achieve TRL6 (Technology Readiness Level 6), allowing the EU to take part ownership temporarily to facilitate broader adoption.

Potentially, these ships could reduce global CO2 emissions by 2-3% by 2050.

 

Click the image to view more illustrations.

Blue Technology's wingsail shipping concept for zero-emission transport  
     
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Mega Yacht design | Icon Yachts | Concept designer

Test project for the Dutch mega yacht company Icon Yachts • May 2011 - 2023.

As part of this project, I worked on a freelance basis, tasked with developing ideas for the design of mega yachts based on a 50-meter private yacht.

This was a test project with no fixed deadline, and I was asked to propose multiple innovative and sleek design concepts focusing on cutting-edge aesthetics, functionality, and the latest yacht-building technologies.

The project allowed me to explore creative boundaries and present multiple design ideas for the future of luxury yachts.

3D concept images of mega yacht design to Icon Yachts, created by the concept designer Lars Roug. Luxury yacht, private yacht with a focus on sleek and innovative boat design.  
     
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Yacht design |  Nordship Yachts ApS | 3D modeling and advisory designer

Several projects • 3D modelling and concept report • Nordship Yachts • April 2007 - May 2009

Between 2007 and 2009, I had the pleasure of working with Nordship Yachts on several major projects involving 3D modelling, concept development, and design solutions.

This collaboration was instrumental in developing my skills in 3D visualisation and design, while also contributing to Nordship’s innovation and launch of new models.

Through projects like the Nordship 360 DS and 380 DS and a concept report on innovative interior layouts, I helped create visual solutions that facilitated boat sales before they were even built.

The results of our collaboration were showcased at international boat shows, and the yachts gained significant recognition, including nominations for awards such as European Yacht of the Year.

Click on the picture to view the 3D illustrations.

Nordship Yachts 3D modeling and concept development by Lars Roug. Danish boat design focusing on luxury yachts, deck saloon, and sailing. Yacht design that blends innovation and sailing pleasure, showcased at international boat shows. Danish design quality and maritime elegance.  
     
 

Animation VR

Move the mouse over the image and press the left button to interact.

More information on animation VR

     
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Design competitions


Participation in an international design competition has helped refine my approach to innovative maritime design solutions. Challenges that push the boundaries of conventional yacht design while maintaining practical functionality.

     
   
     
   

Brand identity | Rockwool GC32 design competition

In January 2021, Rockwool, the sponsor of Danish sailing, held a design competition to select the best sponsor paint scheme for the Danish GC32 racing team.

The competition ran between Christmas and New Year 2020, and I developed 14 main design concepts that could be combined in Photoshop, leading to 100 unique design proposals.

My design approach aimed to reflect Danish identity by drawing inspiration from Danish fan culture and national pride.

However, Rockwool ultimately prioritized its brand identity, selecting a winning design from Asia that highlighted Rockwool as the sponsor over the Danish theme.

You can download the PDF file I submitted (small format, 4 MB).

Design concepts for the Rockwool GC32 competition, displaying 9 graphical paint scheme ideas for racing sailboats. The designs incorporate Danish identity, national pride, and Rockwool’s brand identity, featuring red and white patterns, the Danish flag, and abstract lines.  
     
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Own projects


Personal design concepts allow me to explore cutting-edge ideas in yacht design. These projects demonstrate my vision for the future of maritime design, incorporating sustainable solutions and innovative features that could shape tomorrow's yachting experience.

     
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Yacht design | Redefining Danish Match Racing | A new chapter in Nordic boat design

This concept, rooted in Nordic aesthetics and tradition, was originally 3D developed during my time at Coventry University. Over the years, I have revisited and refined the design multiple times, staying true to the original vision while making improvements.

As an example of Scandinavian design excellence, the concept thinks differently than most. The boat is designed with match racing in mind and could potentially serve as a modern replacement for the boats currently used by the Danish Sailing Association.

Combining sleek aesthetics with functionality, the concept is built to deliver speed, precision, and innovation in competitive sailing. The common thread throughout the design is achieving extraordinary results through simplicity and functionality - a true trendsetter in modern yacht design.

The project stems from the joy of design and the motivation to create awareness about Danish yacht design tradition in a modern context.

3D models of the Boat 05 concept sailboat showcasing different perspectives and views of the modern design, including the hull and mast. The design envisions a refined match race boat with the potential to replace those currently used by the Danish Sailing Association. the designer behind is the former sailor Lars Roug.  
     
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Maritime and Aviation | Single-person Jet Seaplane – A Revolutionary Design Concept

This single-person jet seaplane belongs to the same category as jet skis – a powerful, noisy, and adrenaline-filled machine that both fascinates and irritates. While some may find it disruptive, the user embraces the sense of freedom, speed, and the chance to impress those around them.

The concept for the jet seaplane was born during a five-day intensive design course with renowned car designer David Hilton in Cologne, Germany, in August 2010. The course began with rapid sketching and idea development in the first two days, followed by clay modeling or 3D digital modeling during the last three days. Working under tight deadlines with creative freedom sparked the inspiration for this innovative design.

Starting as a simple sketch, the project evolved through several design phases into an advanced concept that combines aviation aesthetics with yacht-inspired elegance. Each iteration introduced new features, such as improved aerodynamics, detailed renderings in Keyshot, and functional elements like a rudder for water navigation.

In April 2014, the project was further refined to create a more polished and detailed final version. This process allowed for greater experimentation and enhancement of both the technical and aesthetic aspects, ensuring the jet seaplane achieved a balance between functionality and sophistication.

Click on the image to view more details and explore the project.

3D rendering of the current jet seaplane concept, designed as a single-person aviation and maritime solution. Rendered in Keyshot and refined in Photoshop, the design reflects joy, inspiration, and innovative technology.  
     
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Expertise & Background


The foundation of my yacht design work rests on two crucial pillars: deep maritime understanding gained through generations of sailing experience, and expertise in cutting-edge 3D visualization technology. This dual perspective enables me to create designs that not only look stunning but also perform excellently at sea. Explore below how these complementary skills enhance my design process.

     
   

Maritime roots in yacht design

Growing up in a Danish sailing family, I've experienced maritime life from every angle. From early years navigating our Luffe 37 (D010 Beagle) through Danish waters and the Swedish archipelago, to later adventures on larger vessels like an Oyster Yacht in the Mediterranean, this hands-on experience shapes my design philosophy.

My family's deep involvement in competitive sailing has further enhanced my understanding of what makes a vessel not just beautiful, but truly exceptional at sea.

As a child, I sailed Optimist dinghies on the lake Furesøen and was a member of the local yacht club Yachtklubben Furesøen. After the Optimist, I briefly considered switching to the Europe dinghy but was encouraged to sail the Yngling class instead. However, I chose to pursue another passion and began glider training. There are many similarities between gliding and sailing, and later I became involved in a wing sail project inspired by the aviation industry.

While my family was focused on competitive sailing, my passion has more been centered around the design and aesthetics of boats rather than racing itself.

I am the first in my family to earn a skipper’s certification.

Although I no longer actively sail, I continue to follow developments in the sailing world and major regattas. I remain passionate about advancing the sport of sailing and look forward to contributing innovative design solutions to the marine

12 pictures showcasing Lars Roug’s sailing background – from growing up in a sailing family to a lifelong passion for the sea. The images depict family sailing adventures in the Swedish archipelago, followed by voyages across the Mediterranean and the Atlantic. Additionally, Lars has competed in the world’s largest Optimist dinghy regatta on Lake Garda. Lars is also the brother of Olympic gold medalist Kristine Roug.  
     
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Advanced Technical Solutions for Yacht and Vessel Design


By leveraging cutting-edge tools such as Alias Studio Tools and KeyShot, I create high-precision 3D visualizations that transform concepts into realistic, detailed models. This technical proficiency has been key in projects like the Nordship Yachts pre-construction visualizations, where clients gained a comprehensive understanding of their vessels before the building process commenced.

Whether you're a shipyard, a yacht manufacturer, or a private client seeking a bespoke maritime design, I offer the expertise and creative vision to realize your next project. Contact me to explore how we can collaborate on innovative yacht or vessel designs.

     
         
 
 
 
 


 

Get in Touch

I'm ready to help bring your design vision to life. Let’s talk about your project – In the meantime, you can view my CV for an overview of my experience.

 
         
 

Roug design / Lars Roug

Langebjergvej 558
DK-3050 Humlebæk
Denmark

Landline phone: +45 36 96 45 58
Mobile: (can be provided in collaboration)
Skype: larsroug

Vat no: 29874492

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